Text: Xiao Yuan
According to the data of the China Motorcycle Chamber of Commerce, in November, the production and sales of motorcycles in China were 1.7166 million and 1.6616 million units, an increase of 5.93% and 0.25% respectively, and an increase of 4.67% and 2.65% respectively year-on-year. With the continuous development of the global economy, the motorcycle foreign trade market has also maintained steady growth, China's motorcycle export performance in November exceeded expectations, the cumulative export volume is close to the best level in 10 years, and it is expected that exports will reach about 9 million in 2021.
Driven by strong exports, the total production and sales of motorcycles in China have increased. From January to November, China's motorcycle production and sales were 18.4936 million units and 18.445 million units, respectively, an increase of 14.71% and 14.08% year-on-year, respectively. It is expected that the total production and sales of motorcycles will exceed 20 million units this year, reaching the best level in recent years. The motorcycle has always been a symbol of men, compared with luxury cars, motorcycles can better appreciate the feeling of galloping, which can be described as a man's favorite. From the perspective of the global motorcycle market, it can be roughly divided into Japanese, American and European brands.
Among them, the Japanese main cost performance, mainly Yamaha, Honda, Kawasaki; the United States to motorcycle culture, Harley Davidson is its representative; the European system mainly has German BMW, Italian Ducati and Austrian KTM, most people only know BMW production cars, in fact, many people do not know bmw also produce motorcycles, its December began to pre-sell 2 new motorcycles the price of up to 400,000 yuan. And China's motorcycles are naturally based on practicality, such as Guangzhou Dayun, Lifan, Dajiang River, Zongshen, Loncin, etc., not only cheap price, quality and guarantee.
If you want to say that the king of motorcycle sales in China, it must be the Yangtze River. In 2020, the total sales of motorcycles in China exceeded 17 million, and the sales of the top ten motorcycle brands alone reached 9.2599 million, accounting for 54.39% of the total sales. Among them, The Great Yangtze River beat the well-known Zongshen and Lifan with sales of 1.8873 million, accounting for more than one-tenth of the total, and won the domestic motorcycle sales championship.
Moreover, from January to November this year, the top ten companies in fuel motorcycle sales were DajiangJiang, Loncin, Zongshen, Lifan, Xindazhou Honda, Yinxiang, Wuyang-Honda, Luoyang North, Guangzhou Dayun and Guangdong Daye, and Dajiangjiang won the first place with sales of 2.1123 million units, calculating an average of 6324 motorcycles sold per day this year. At present, the Great Yangtze River has ranked in the forefront of the country for 17 consecutive years, and can be called the largest motorcycle group in China.
Many people who don't ride motorcycles may not be familiar with the Great Yangtze River brand, but Haojue and Suzuki believe that everyone must have heard of it. It is these two trump cards that helped the Great Yangtze River win the throne of the national motorcycle sales championship. The Great Yangtze River was founded in the early 1990s, which was the golden age of the development of China's motorcycle industry. In addition to the Great Yangtze River, Zongshen and Lifan were also established during this period.
At that time, the development of China's motorcycle industry was very hot, but the newly established Yangtze River could not compete with Zongshen and Lifan at all. The reason why the Great Yangtze River has its current achievements is inseparable from its founder Wang Dawei. Watching the people around him "go to the sea" to start a business, Wang Dawei could not bear the loneliness of going south to Guangdong to find opportunities, and finally successfully founded the Great Yangtze River Group in Jiangmen.
With the improvement of people's living standards and the development of the economy, the demand for motorcycles has soared, and many people have chosen to use motorcycles to pull goods to make money. It is also in this context that motorcycle manufacturing companies have sprung up. Lifan and Zongshen have become the biggest competitors in the same period as the Great Yangtze River, and Wang Dawei, faced with such competitive pressure, decided to seek a breakthrough point for his great Yangtze River.
Through market research and his love for motorcycles, Wang Dawei believes that what he pays the most attention to should be the quality and technology of motorcycles, and gradually make the Yangtze River develop and grow, and cannot only pursue speed. It is his dedication that the Great Yangtze River has been unanimously recognized by everyone, won a good reputation, and based on the majority of enterprises. Even after experiencing many baptisms in the industry market, the Great Yangtze River can still rank first.
In terms of technology, in September 2002, The Great Yangtze River cooperated with the world's top 500 Suzuki Group to establish the first Sino-foreign joint venture motorcycle research and development company in China. As an automobile manufacturer established for nearly a hundred years, Suzuki has a perfect independent motorcycle development system, and its products are concentrated in the middle and high-end, with strong competitiveness. At that time, although China was a big producer and sales country for motorcycles, most motorcycle companies had a low level of technology and lacked core competitiveness.
The combination of the Great Yangtze River Group and the Suzuki Group can be said to complement each other's advantages and make common progress. The Great Yangtze River Group adopts the experience and technology of Suzuki Group, and the speed of enterprise development is accelerated, and the product quality is guaranteed, which is deeply loved by the public. Suzuki Group can also enter the Chinese market earlier than other foreign brands and enjoy an abundant supply of labor and parts, which is definitely a win-win result. Nowadays, not only the fuel motorcycles of the Great Yangtze River are selling hot, but also the electric motorcycle market in China has ushered in a wave of sales boom because of the rise of the takeaway industry.
After the end of the transition period of the new national standard, two-wheeled electric vehicles with a maximum speed of more than 25km/h will be managed according to motor vehicles, and the driver must hold a motorcycle driving license. This not only ushered in a wave of research in driving schools, but also made the electric motorcycle market more popular. In November 2121 alone, production and sales of electric motorcycles reached 301,800 units and 302,200 units, respectively.
From January to November 2021, Yadi Technology Group won the first place with sales of 866,500 units, followed by Zhejiang Luyuan and Dongguan Tailing, with sales of 646,400 units and 559,100 units, respectively, and the unique advantages of electric motorcycles are also many. First of all, it is more fuel-efficient than motorcycles, and the daily electricity bill is at most 3 or 4 yuan; secondly, its price is lower than that of fuel motorcycles, which is less than half of its price; finally, it is more flexible than cars, when shuttling through the city, in peak hours and crowded roads, the advantages of electric motorcycles are fully exerted.
With the maturity of lithium battery product technology, electric motorcycles only need to replace new batteries every 3 to 5 years under normal circumstances. Of course, no matter what type of motorcycle you need a license plate, the basic process is similar to a car, after getting a license plate, remember to wear a helmet on the road, do not go backwards. Although riding a motorcycle is like riding the wind, it is also necessary to pay attention to traffic safety.