Yamaha only used one trick to ignite its brand heat in the Chinese market.
Yamaha, which has killed the red eye in the piano field, has actually been seriously marginalized in the field of motorcycles, if the Qiaoge was the "best 10,000 yuan scooter" in the eyes of the working class, then the Y AMAHA that has been muddy for so many years has already lost its brand value in the Chinese market.
Because there is only one Qiaoge, it will never be able to support a wider market share.
A few years ago, Yamaha launched a large-displacement street car, MT07 and MT09 although the technical performance is good, but in the end did not stand in the market segment of more than 100,000, that higher segment of the market has always been honda, Kawasaki, KTM and BMW's main battlefield.
It's a bit reassuring to see the XMAX series' super-large pedals stand on their feet, with decent power, a comfortable sitting position, and consistent quality.
But this is not enough to revitalize the Yamaha brand, the young people's market is the core market of the next decade, and it is necessary to capture young consumers with better street cars in order to completely open up the Chinese market in the next decade.
Soon, Yamaha sniffed the outlet of the domestic market and launched a 50,000-level street car.
The R3 car is priced slightly lower than the Kawasaki 400, because the displacement itself is slightly smaller, although the price is less than 50,000, but there is still a clear premium strategy in it, 50,000 landing a Yamaha in many people's eyes a bit expensive.
But even so, the R3 is still not short of sales.
The market segment has obviously robbed Kawasaki 400 of a large number of user groups, and what I know at present is that the R3 has a certain degree of recognition in the young user circle with the same excellent design, suitable for the domestic 170-tall sitting height, not slow acceleration and slightly lower price.
As a new car that has just entered the domestic market, the R3's early performance is very good.
It is worth noting that although R3 has a small displacement and a relatively unintelligent configuration, it has begun to absorb a large number of user groups that originally belonged to Chinese brands by using imported and YAMAHA brand tags.
Among them, the two major brands of Qianjiang and Chunfeng are more affected.
The intuitive feeling is that the new Sai 600 further enriches the configuration, and the Price of Chunfeng 450SR does not dare to be close to 40,000, and is placed within 30,000 5, the purpose is to open the gap with this imported Japanese brand, and only by opening the gap can there be a chance to survive.
Although R3 has put pressure on Chinese brands after entering the market, it has also made consumers feel good, and it is the major passenger car brands that are rolled up, allowing them to come up with more technology, lower prices and better models to serve users.
Today we look, R3 first and Kawasaki 400 to fight, Kawasaki does not have to increase the price, R3 also has a large number of existing cars, the cost of buying an imported imitation is also lower, and the price of independent motorcycle brands is lower, And Chunfeng has put the 450SR price within 40,000.
It must be the consumer who is the happiest.
In Yamaha's follow-up planning, there are more street cars, pedals, imitations and other models on the scene, as the first brand to be with Kawasaki and Honda Uchi-roll, they came up and gave the opponent a punch.
Very now, through the future layout planning can be seen, Yamaha may only use three successful forces, the future of a large number of models landing on the market will definitely make the price of motorcycles lower, which means that the price of imported and foreign motorcycles that were once born with a golden key will be lower and lower every day.
Of course, it will also force the Chinese brands in the corner to work harder.