There is competition to win or lose, and it is always consumers who ultimately make profits.
As a motorcycle enthusiast who is not very good at bending, I have been paying attention to when there will be major changes and changes in the motorcycle market within 50,000 levels, the Chinese motorcycle market because of the development of the passenger car market later than the passenger car market, the entry intensity of Chinese enterprises is not high, resulting in the motorcycle market pricing power is still in the hands of foreign brands.
The goal is the same for all foreign companies, and in the huge Chinese consumer market, making money is the most important.
Because there is no competition from Chinese companies, we have seen the fearless BMW, Honda, Kawasaki, KTM, Ducati and other models, and set the price of public upgrade motorcycles at hundreds of thousands or even hundreds of thousands.
The landing price of a water bird is close to 300,000, a motorcycle is only, how much manufacturing and design costs can it have?
Some people say that it is expensive to sell because tariffs are expensive, but I tell you that after a large number of motorcycle manufacturers have transferred their basic manufacturing to Southeast Asia, many brands have chosen to produce in Thailand because Thai imports do not require tariffs.
So, why is it still selling so expensive?
Of course, on the one hand, the cost of these motorcycles is really expensive, after all, it is a toy for rich people, on the other hand, the reason is that the Chinese market lacks core competitiveness, which is a play between big-name enterprises themselves, and Chinese brands cannot really compete in terms of price and product strength without participation.
I'll settle the score for you.
Let's say that I once liked the BMW F900, 900cc displacement motorcycle sold for 9,000 US dollars in the United States, counting more than 50,000, F900 is currently produced in Thailand, taxes and fees are particularly reduced, and the transportation cost into the country is not high.
Ok, the domestic F900 is priced at 10.59 million, and the price has nearly doubled.
Even if there is consumption tax and VAT, BMW still earns the most, why? Because there is no player who can compete directly with you in this displacement base, the cost of 50,000 vehicles is counted as a series of taxes, the price is up to more than 60,000, and BMW's 30% profit is a smile.
Another one, let's take a look at the Kawasaki 400.
The same Kawasaki 400 produced in Thailand has great pressure, to know that the Kawasaki 400 sold in the Japanese market, the pricing is 46,000, the domestic market pricing 50,000, really did not make more money.
Why? Because in this market we have our own Chinese brand rise.
For example, two days ago, Chunfeng launched a new 450SR, 450cc displacement to accelerate the performance of about 4 seconds, lightweight standards and Kawasaki 400 the same, there are also 785mm base high version, better configuration, more scientific and technological sense.
For the entire imitation market, the Kawasaki 400 does have a large market share, but it must be determined that the entry of the Chunfeng 450SR will definitely rob Kawasaki of the market.
In fact, it is not only Kawasaki's market share that is grabbed, but it is very clear that the market share of Suzuki, BMW, KTM, and Honda will definitely be affected.
The upward development of Chinese brands must be the comprehensive development of pricing, products and configurations, which is the pricing strategy of foreign-funded enterprises, and there are many ways for Chinese brands to operate.
For example, tuning can be better, the configuration can be better, the technology configuration is richer, this is not called the inner volume, this is called improving the past foreign brands can not do, do not want to do.
In this case, Chinese brands have become the biggest beneficiaries.
Isn't the same true of the passenger car market? Why Santana, which once sold to more than 60,000, is still no one wants it, because more and more Chinese brands have begun to steal their homes strategically, the grassroots user market is doing well, word of mouth, products, and the market are getting better little by little, so that more people accept it, and then there is today's market pattern.
Can't consumers also buy very good passenger cars for 100,000? The same is true of the motorcycle market.