The establishment of the WEY brand in 2016 has opened up a new blue ocean in China's independent luxury brand market. Sharp and unique exterior design, high-end luxury texture interior, safe and solid driving experience, with excellent product strength, wey brand in just four years has accumulated sales of 400,000 vehicles.
With the continuous improvement of the living standards of Chinese consumers, more and more independent high-end brands have joined the ranks of competition, and the weY brand renewal is imminent. Taking the intelligent process and the new hybrid technology as a breakthrough is a major measure for the WEY brand to refresh the consumer car experience with the "next generation of intelligent cars".
The cornerstone of the "new generation of intelligent cars"
"Coffee Intelligence" and "Lemon Hybrid" are the two new trump cards of the WEY brand, and also the technical cornerstone that witnesses the take-off of the "new generation of smart cars" of the WEY brand.
On the road of intelligence, Great Wall Motors still adheres to the concept of "user-centric" and is committed to creating a mobile intelligent space for users. Based on the visual design of user experience, based on user operation thinking, innovative research and development for user travel scenarios, Coffee Intelligence through the innovative integration of the whole vehicle intelligence, with intelligent troika: intelligent driving, intelligent cockpit, intelligent service "three wisdom integration", through interaction, ecology, AI, empower the new automotive electronic and electrical architecture, to bring users a new intelligent travel service experience.
The birth of the Great Wall Lemon Hybrid DHT has become the technical trump card of its own brand to break the barriers of Japanese Shuangtian Hybrid. In the era of carbon emission reduction, new energy is already a major trend of development. Lemon hybrid DHT is a hybrid technology independently developed by Great Wall Motors, which integrates the characteristics of "fast", "smooth", "quiet" and "provincial", and can achieve rapid power response, strong acceleration ability, smooth and comfortable driving, quiet and fuel-saving advantages in all scenarios, and realize the balance between power performance and environmental protection and energy saving, which not only promotes the development of China's hybrid technology, but also sets a new benchmark in the field of hybrid technology.
WEY Mocha
As the first model of the Great Wall Coffee Intelligent Platform, Mocha was officially launched on May 21 this year, and the new car was priced at 175,800 yuan - 218,800 yuan. Mocha is the masterpiece of Great Wall Motors in the process of intelligence for the first time, breaking the balance of competition with the joint venture brand with the absolute advantage of intelligence.
Mocha integrates the "three wisdoms" of Great Wall Motors, which combines advanced electronic and electrification platform, high-tech interior and configuration, advanced powertrain and the highest level of automatic driving/assisted driving capabilities, coupled with absolute price advantages, properly breaking through the competitive barriers of joint venture brands and helping independent brand high-end products to shine.
WEY Macchiato
As the second model of the "coffee family", the wey brand's first smart hybrid DHT model, the Macchiato, will be officially launched at this year's Chengdu Motor Show. Macchiato in Italian means "brand, imprint", macchiato coffee is a fusion of multiple flavors, but also a sweet imprint loved by young people, WEY brand to this car name, in fact, from the brand's desire to break into the young consumer group of the original intention.
Macchiato's positioning is "a new generation of intelligent hybrid SUV": fashionable and dynamic shape, beautiful and fresh color matching, both the sense of science and technology and luxury products in one of the carriage design, intelligent mixing OF DHT system strong blessing, through the integration of intelligent and innovative technology, to meet the young people's pursuit and fun of new things, creating a travel experience that integrates diversified life culture.
WEY latte
The third occupant of the coffee family is a WEY latte between Mocha and Macchido. The latte is positioned as a mid-range SUV, and the official price is 15.98-17.98 million yuan.
Compared with mocha and macchiato, which focus on "smart driving" and "smart hybrid", latte is more like a "living home". The latte is named after the coffee's 7:2:1 classic recipe, with its delicate layering and multi-layered taste, designed to bring the perfect balance of life, work and self to the new generation struggling in the city. Latte is the first model of the WEY brand equipped with 1.5T intelligent hybrid DHT technology, focusing on urban economic travel scenarios, as a "life advanced", bringing users an easy and convenient hybrid new experience and creating a beautiful urban travel.
The editor has something to say:
Following the unveiling of the two major technical moves of "lemon hybrid DHT" and "coffee intelligence", the WEY brand began to focus on the layout of products. The emergence of intelligent driving pioneer Mocha, smart hybrid king Macchiato, comfortable smart companion latte, and coffee family let us see the WEY brand upgrade and renewal in terms of products, and also see its strong determination to embrace the young user market.
Solid technical support, accurate product positioning, perfect planning layout, WEY brand renewal road, full of infinite possibilities.