The new forces played the "City Head Transformation King Banner" on the battlefield, and at the end of the year, "Wei Xiaoli" became "Xiaoli Wei".
The ideal of only one model on sale has not only been almost the same as the first place, but also delivered in the past few months, the amount of insurance has exceeded 10,000 consecutively, and even the ideal ONE car "one hit five", beating the sum of the medium and large SUV models under the Volkswagen brand.
Extra eye-catching, but why?
Li wants to say that it is user thinking. The extender can not only enjoy the new energy dividend, but also solve the mileage anxiety, and the positioning of the ideal ONE daddy car also perfectly hits the demand for family cars.
So far, the ideal car has shown "product" and "blockbuster", more based on the ability of non-intelligent driving.
But as the end of the year approaches, the ideal user community has undergone new changes.
NOA too fragrant? Or is it free?
Yes, the NOA that users are talking about is the ideal latest push of navigation assisted driving function.
Whether it is the explosive sales figures or this round of NOA push, it is foreseeable that the ideal product competitiveness has just begun.
What can noa do?
Independently planning routes, independently entering and exiting high-speed ramps, independently formulating driving strategies, and the main highways and urban loops covered by the national high-precision map can be activated with one click.
The same is mainly facing the pilot assistance of the highway section, what are the different views of the ideal users on the experience given by the NOA?
"Old driver", "smooth", "conservative":
The interface is also as rich and straightforward as possible, and the user can understand at a glance what the vehicle is doing:
Such an evaluation seems to be in line with the consistent style of ideal cars, and it can be seen that ideal cars are different from the intelligent DNA of other new forces.
The ideal ONE of 2021 has been aimed at the noA function from the beginning of research and development, and the software and hardware have been reserved.
So after this upgrade, more than 60,000 users of the ideal ONE in 2021 can have the "navigation assisted driving" function.
In China, most of the high-speed and urban loops covered by high-precision maps, the ideal NOA can realize the functions of guiding drivers in and out of ramps, recommending drivers to change lanes, and intelligently adjusting speed according to speed limits.
Moreover, since NOA is a continuation of the ADAS function of the previous ideal car, the basic lane keeping, automatic follow-up, cruise control and other functions are still available.
When "Navigation Assisted Driving" is enabled, the Gaode map of the central control screen will automatically switch to the lane-level navigation interface, and the environment, road and other information will be displayed virtually in the interface.
In the HMI interface directly facing the user, the cone barrel, triangle card, ramp, double solid line, dotted solid line, and real dotted line will have clear and distinctive visual cues.
In terms of driving strategy, the ideal NOA can be described as "stable".
For example, the lane change overtaking just mentioned, the ideal NOA will not take immediate action when sensing that the speed of the car in front of it is too slow to change lanes and overtake, but will confirm to the driver, press the steering wheel "OK" button, and then start to change lanes.
Ideally, this is not about technology, but about a security-first attitude.
During the lane change, the vehicle acceleration will not be too violent, but will be smooth and orderly overtaking.
In addition, when the ideal NOA enters a high-speed corner, it will adjust the speed according to the curvature of the curve, so that the occupants in the car will not feel pulled by centrifugal force.
This surprising intimate detail actually comes from the ideal NOA system's understanding and prejudgment of high-precision map information in advance, not "on-the-spot play".
This also shows that domestic intelligent driving solutions, including the ideal NOA, have embarked on a different path from Tesla's complete reliance on pure visual bicycle intelligence.
The intelligent "system" formed by using high-precision maps, infrastructure, multi-sensors, etc., is more reliable and more suitable for China's road conditions.
Therefore, the intelligent DNA core of the ideal car is obvious, that is, "safe and comfortable", not the coolest, but can be called the most considerate user.
These two points are reflected in many NOA functions, in fact, there are many more, such as the active prompt "please pay attention to the vehicle in front" when being plugged, the NOA cannot be opened when the seat belt is not fastened, and the grip force is used instead of turning when the NOA is turned on, so that the system will not frequently alarm.
And this experience is "indiscriminate."
The most core "smart" part of a car, the ideal is not to engage in mark-up subscriptions, but to all models standard.
At the user level, this is of course a good thing, the beauty of intelligent driving no longer only exists in the user manual, nor does it cost a lot of money, but has become an experience that every car owner should enjoy.
So for enterprises, intelligent driving does not increase the price, that is a loss? In fact, not necessarily, the ideal technology system can answer this question.
Ideal intelligent driving methodology
What refines the core competency of the ideal NOA?
Is the technical bull leading the team? Or is it the "violent iteration" of the big model and the large computing power?
The ideal answer is: organizational system capabilities.
There are two, one is the ability to industrialize, and the other is the ability to organize intelligently.
The first is the foundation that a car company must have, both new and old. A product is a vehicle, it must have rigorous engineering capabilities, whether it is cost, supply chain, production, quality management, because ultimately to deliver reliable products to users.
Those new forces that fall on the eve of delivery may not be new or intelligent enough, but what is missing is actually the ability to industrialize and organize.
Intelligent organization capabilities are actually better understood, and it is also what many traditional car companies desire but cannot:
For the firm pursuit of intelligence, matching R & D talents, reasonable management system, efficient development tools and platforms, and flat and efficient way of working.
Intelligent organizational capabilities, in the ideal here, I am afraid to add a user experience orientation.
Ideal itself believes that there are not many companies that can combine the two. The smooth launch of NOA and the safe and reliable experience show that The ideal has built an industrial + intelligent system capability.
Under such a system, the methodology of ideal car intelligence is more comfortable to practice.
Vehicle-side perception, planning, control decision-making, data-side annotation processing, training, verification and simulation, and vehicle adaptation are all ideal full-stack self-research.
Moreover, in the process of NOA development, the ideal accumulated more than 1 million kilometers of road tests, collected through actual tests, and also updated and corrected many inaccurate information in autoNavi and high-precision maps.
This set of closed-loop, engineered data intelligence capabilities is the core of the ideal NOA capability.
NOA for the ideal car, not only intelligent speed, but also "acceleration".
In February this year, Musk said at the earnings conference that he was stunned because the FSD option rate of domestic Tesla owners was only 1%-2%.
In 2020 and 2021, Tesla will sell nearly 400,000 in China, so the FSD installed capacity is only between 4,000 and 8,000.
The price of 60,000 4 is not cheap, of course, users should choose carefully, so in terms of data collection, the mark-up subscription is actually a threshold set by the company for itself.
This is not good news for data-driven, top-priority autonomous driving research and development.
Therefore, the win-win situation of the ideal system of standard NOA is that users can enjoy the convenience brought by smart cars without difference, and the enterprise ensures the data basis of subsequent research and development.
By the end of December, ideal NOA reached more than 60,000 users.
Therefore, under such actual road test data, the ideal intelligent driving system can achieve OTA multiple times a year.
After the NOA, can the ideal still be called a "new force"?
The ideal is the one closest to the breakeven point of all the new forces, and the only new one that has profited.
The direct reason, of course, is that Ideal Car has successfully challenged the champion of the medium and large SUV subdivision track in two years, with monthly sales of more than 10,000 and steady growth.
Previously, Li wanted to emphasize the brand principle of product value-driven in Day 1.
Combined with the ideal official data, more than 80% of car owners are family users with children, and more than 40% are second-child families.
So what product value is the ideal to give the user?
No mileage anxiety, caring, comfortable and safe.
Although it is not a nanny-style luxury service of serving tea and pouring water, the ideal does understand the middle-class users.
Sales have risen, word of mouth has also been heard, and the intelligent cognition of the ideal car by the outside world has always had a piece of the puzzle that has not been added.
Smart tags don't seem to shine as brightly as other new forces.
But in December, the NOA push, the situation is different.
Products such as NOA inevitably require enterprises to have strong research and development strength and a complete data intelligence system.
What the ideal car shows is the collection, processing, training of data, and the iteration and verification of algorithms are all self-developed through the full stack.
Some people say that the ideal speed is slow, but ignore the "acceleration" of the ideal moment:
Intelligent driving comes standard with unique data advantages.
In addition to providing revenue for the ideal, the growing sales volume is that every ideal ONE sold is a real and effective source of data.
NOA push, on the surface, is the ideal car to deliver work, but the essence is that the ideal has built a data closed-loop capability and become a "data-driven AI technology enterprise".
The products of the ideal car have also shifted from the competition of the car to the intelligent competition, and the NOA is the first verification of the competitiveness of the ideal intelligent.
So if you happen to be the ideal ONE owner, tell us what your own experience looks like.
If you're driving another car, you're welcome to share what the pilot assisted driving experience is all about.