How effective is the first Chinese F1 racing driver's co-branded model, Alfa Romeo Giulia?
If you choose a medium-sized sports luxury car among 300,000-400,000 yuan, many young consumers will directly blindly choose the BMW 3 Series, and when Alfa Romeo Giulia enters the domestic medium-sized luxury car market, the young consumers who will choose the BMW 3 Series at that time will have a little wavering in their hearts, however, it is only "a little". The reason may have a lot to do with the product positioning of the Alfa Romeo brand, and the audience is too narrow is the biggest disadvantage of the Alfa Romeo brand.
Recently, Alfa Romeo took the opportunity of signing the Chinese F1 racing driver "Zhou Guanyu" to launch the Giulia Veloce Ti Racing Edition, positioned between the standard version and the four-leaf clover version, although the positioning is not up and down, but compared with the standard version of the model to add a lot of sporty decorative elements. In terms of appearance, the unique inverted triangle grid grille shape of the same level is impressive, while there are two flat quadrilateral grid grilles below the front surround to set off the sports atmosphere, and it is worth mentioning that the Giulia Veloce Ti racing version of the forward grille trim is replaced with carbon fiber material, with the sharp LED headlight design on both sides of the front, which strengthens the sports atmosphere of the front face.
In the side part, the shape of the Alfa Romeo Giulia Veloce Ti Racing Edition is almost the same as the standard version, all of which are created with smooth and dynamic line elements, compared with the BMW 3 Series, the dynamic shape of the body is comparable, but for the creation of the dynamic atmosphere, the Giulia Veloce Ti Racing Edition is obviously better, with the four-leaf clover exclusive five-frame smoked black petal wheels, with a black four-piston brake caliper design, and carbon fiber rearview mirrors, the overall shape is more youthful and sporty.
At the rear, the Alfa Romeo Giulia Veloce Ti Racing Edition is still sporty, with a double "V" LED taillight design with bilateral double cylinder exhaust and distinctive recognition, and is equipped with a diffuser with sharp lines, and a "U" carbon fiber spoiler design at the top of the rear tailgate to create a personalized and dynamic atmosphere.
Interior part, Alfa Romeo Giulia Veloce Ti racing version and the standard version of the interior is almost no difference, the only design that highlights its identity is the carbon fiber material coating, in addition, the interior design of the car itself is quite eye-catching, red / black two-color interior color matching, coupled with a large area of soft materials and meticulous workmanship, the overall luxurious atmosphere of the interior is not inferior to the BMW 3 Series and other competitive models. At the same time, the car is also equipped with a 7-inch LCD instrument and an 8.8-inch embedded central control screen, which supports mainstream car functions such as GPS navigation, Carlife/Carplay, voice recognition control system, OTA upgrade, and Internet of Vehicles, and the operation convenience is better.
In terms of power, alfa Romeo Giulia Veloce Ti racing version follows the standard version of the 280HP power system, which is derived from the Fiat 2.0T GME-T4 engine, the maximum output power can reach 280 horsepower, the peak torque can reach 400 N·m, the power parameters are ahead of the competitors in the same class, and the official zero-hundred acceleration time performance is 5.2 seconds, which is consistent with the standard version of the model, which can be regarded as a special edition that enhances the sports atmosphere. It is worth mentioning that next year, Alfa Romeo Giulia will also launch a giulia four-leaf clover special edition named by Zhou Guanyu, which will be sold in a limited number of 36 units in China, the power is still 280HP, and the price is as high as 993,800 yuan, which is less cost-effective.
Through the internal and external design and power analysis of the Alfa Romeo Giulia Veloce Ti Racing Edition, the car takes into account the dynamic appearance and the characteristics of the luxury car, in the actual driving experience, the steering feel is clear, the power is sufficient and stable, the chassis adopts the front double wishbone rear integrated linkage suspension, paying more attention to lateral support and handling stability, the road sense feedback is meticulous and the support rod in the corner is strong, coupled with the power layout of the longitudinal rear drive, which can bring the driver excellent driving control pleasure.
Write at the end
In fact, Alfa Romeo Giulia is not a perfect medium-sized luxury sports car, the car's handling can be regarded as the best in the same class, but the driving comfort of the car seems to be left behind, when passing through the non-paved road, the suspension of the vibration processing ability is not as good as the same level of competitor models, and the car space is relatively small, the chassis clearance is not high enough, resulting in poor passability, secondly, the Alfa Romeo brand is less well-known in the country, and there are fewer pre-sales and after-sales outlets. The relatively high cost of maintenance is also one of the reasons for discouraging most intended consumer groups. For most Chinese consumers, the above pain points are more "fatal", and for young consumers who seek common ground while reserving differences, the personalization brought by Alfa Romeo is the biggest highlight of the product.