When talking about entry-level BBA products, usually everyone's reaction is "Cut! That stuff counts as BBA? But recently after observation, it has been found that these models that do not seem to have too strong product strength are reducing prices in all directions, taking BMW X1 as an example, its price reduction has reached 50,000 yuan. The minimum ratio is only 229,800 to take home; the amplitude of the Audi Q3 is slightly smaller, but there are also about 40,000 discounts; mercedes-benz GLA's policy is the most magical, it is actually 0 discounts in Chongqing, but if you switch to Beijing, you can enjoy a huge price reduction of 80,000-90,000, that is to say, if you want to buy the most entry-level Mercedes-Benz GLA, you only need less than 200,000 to win.
After such a round of price cuts, entry-level BBA products seem to look "very cost-effective", after all, the price of Mercedes-Benz A-class naked car 140,000 is even a "poor person" like me, but aside from Beijing, the discount in other regions is not so huge, so strictly speaking, is the entry-level model of the BBA really worth buying?
Space: It's your fault to dislike me for being small
Because of the price problem, the vast majority of luxury brand entry-level models and the same price of ordinary brand models compared to the "disadvantages" of smaller size, to Mercedes-Benz A-class as an example, its 4.6-meter length is only comparable to the size of Honda Civic, Toyota Corolla, but the starting price is sold to about 200,000, unless the country is like Beijing There are huge discounts, otherwise mercedes-Benz A-class in "practicality" can not take any advantage.
However, compared with ordinary brands, the control of the Mercedes-Benz A-class is relatively excellent at this price point, and the same level of Audi and BMW also have similar word-of-mouth evaluations, so the entry-level sedans of luxury brands usually focus on sports routes, with sporty performance to cover up its disadvantages in space size.
In general, the entry-level models of luxury brands have always been at a disadvantage in terms of space and practicality, because their original models focus on sports performance, which is similar to the existence of "small steel cannons", even if the body and wheelbase are lengthened after domestic production, it only reaches the mainstream level of the same level. After the lengthening of the body, the "purity" of the entry-level model movement has indeed weakened, and if you want to buy an original hatchback, you may only choose an imported version.
Motivation: Enough is enough to think about it
Speaking of power, the entry-level models of luxury brands do have shortcomings in this regard, such as the domestic Mercedes-Benz A-class, although there is an AMG version, but the ordinary version is only equipped with a 1.3T engine, the maximum power is 100 kilowatts, and the peak torque is 200 Nm, while other brands such as Audi and BMW are also more "stingy" in terms of power, equipped with a 1.4T and 1.5T engine respectively.
This kind of power is definitely enough for entry-level models, even if you want to drive violently once in a while, you can enjoy a certain sense of push back, but it may be difficult to drive the car out of the "trick".
Compared with the entry-level models of luxury brands, ordinary brands will give a little more power at this price point, such as the Honda Accord is not only larger in size, but also its power system is more "plump", and the maximum power of the 1.5T engine it is equipped with has reached 143 kilowatts, and the peak torque has reached 260 Nm, while the 2.0L hybrid version of the single motor power has reached 135 kW, and the torque is 315 Nm. Such power data can "completely explode" entry-level luxury models from all levels.
Therefore, if there are relatively high requirements for power, then this price level of BBA may not be able to meet you, and ordinary brand models will have better performance in the power level. How to choose between brand and power space, that's what we're going to consider next.
Rationality and Sensibility: Different Consumption Concepts
In the eyes of some people, the entry-level products of luxury brands are almost worthless in addition to appearance and brand, if they spend the same money, they will choose ordinary brand family cars with a price of about 200,000, such as Honda Accord, Toyota Camry, etc., because this is more practical and more rational for them.
But in the actual market, this luxury brand entry-level car does have its consumer population, such as play-oriented, or just like the car but do not want to buy too "popular" brand, or as the second scooter at home and so on. The actual needs of these people are linked to the product positioning of the car, so strictly speaking, this is probably a "sensual" choice.
There is no right or wrong between sensibility and reason, because it's just a matter of personal choice, but in real life, if we have to pay the "price" for it, that is, money, I personally think it should be considered more broadly. For example, if a family only has a budget for one car, and this car also needs to meet the needs of the whole family, it will be better to buy a model with a wider range of use, and the proportion of rationality will be greater; and if the family has a sufficient budget, and the car only serves one person or a few people, there is no "crowded" use demand, then the emotional level can dominate the choice of vehicles.
So far, the question of whether BBA entry-level products can be bought has been extended to the entire luxury brand, and a detailed analysis of this issue has been carried out, and the answer has been drawn. So the question is, can the entry-level BBA be bought? I personally think I can buy it, after all, the Mercedes-Benz A-Class with a discount of 80,000 yuan is really too fragrant.