Speaking of which, how is this generation of young people living?
The background of the current economic development era determines that they have to face "inner volume", and some industries even require "996". Nowadays, emerging industries such as the Internet are not new, there is competition and pressure in any field, except for various "second generations", most people do not have an easy life.
This generation of young people are internet natives, accustomed to the convenience and diversity of modern life. They have a flamboyant personality, sometimes "entertained to death", are happy to shoot vibrato to show themselves on weekdays, and once celebrated because of EDG winning the championship, releasing their true selves...
In the matter of choosing a car, very few people have money to be willful, and most people have no money and are unwilling to "admit their fate". The "inner volume" of automotive products gives them a picky capital, and many people will not blindly follow suit, let alone be willing to aggrieved themselves, and have a strong sense of self-satisfaction.
With a budget of about 100,000 yuan, more young people have the willingness to "try to get on the joint venture car", and the popular models that meet the conditions are "Evergreen" Dongfeng Honda XR-V, and the recently rapid momentum of the new car Dongfeng Nissan Venucia V, whose orders exceeded 10,000 last month. Obviously, the Dongfeng Nissan Venucia Big V can snatch food from strong enemies such as XR-V, and it must have its superiority in pleasing young people.
How to win the first favor of young people?
The first impression is too important, the eye edge determines the preconceived "feeling", men and women in love, pet adoption are all the same. In an era when information content is extremely explosive, young people who have seen the world have high requirements for the emotional value of cars.
I have to say that new cars on the market are emerging in an endless stream, and the Dongfeng Nissan Venucia big V may be the one that will be the most "pinched".
The first name is exclusive to young people. "Dongfeng Nissan Venucia Big V" immediately makes people think of "Network Big V", giving people a more fashionable, cordial feeling, and not weird at all, not only will not test the limit of psychological acceptance, but will make people sincerely praise a "good name". As for the XR-V, if it weren't for the good sales and Honda aura, the name would be hard to remember, just cr-V's little brother.
Look at the tail mark of the new car, yes, "Venucia is Dongfeng Nissan"!
In fact, Venucia has long since returned to Dongfeng Nissan, Dongfeng Nissan Venucia Big V and Dongfeng Nissan models side-by-line production, and strictly follow Nissan global quality standards, sharing Nissan's global supplier system. Therefore, Dongfeng Nissan Venucia Big V can really be compared with XR-V in the same dimension, different from its own brand. Dongfeng Nissan Venucia Big V also played its own advantages in the cost of parts, the entry price is less than 100,000 yuan, the top match is only 128,800 yuan, and the label of "mainstream brand joint venture car close to the people" has been marked.
Speaking of styling, I am used to seeing "vulgar powder". Uncle Che can only say that the shape of Dongfeng Nissan Venucia Big V is too "top-notch"!
It is said that the design team of Dongfeng Nissan Venucia Big V is post-90s, and young people build young people's cars, thinking in one dimension. They understand that young people no longer need a new car with boring design, and "young fashion" needs to be redefined. Dongfeng Nissan Venucia Big V uses the V-Galaxy family front face, with slender LED headlights, longitudinal arrangement of daily running lights and 1.6m light blade through the tail light, creating a unique cool, atmospheric feeling. In addition, the high wheelbase ratio of the car is close to the golden ratio ratio, showing a dynamic low lying and ready to go.
The lines themselves are also worth playing with. The waistline and skirt line are sharp, creating a sense of muscle and strength, with the complex profile changes of the front cover and the rear of the car, as well as the blackened wheels of the 19-inch aircraft propeller shape, the overall "cyberpunk" flavor. Dongfeng Nissan Venucia Big V can be described as a new species that came out of nowhere, but it is different from the obedience of new car-making forces.
There are also some details, such as the cancellation of the rear window wiper, the visual effect is more holistic, referring to the Apple mobile phone of the year, young people love such obsessive-compulsive disorder. There is also an area of 1.7 square meters of ultra-wide angle light-sensitive canopy, the use of low-emissivity glass to ensure light transmittance, can isolate 99.9% of ultraviolet rays, the key from the outside, the fashion temperament is more concentrated.
The car color is not simple, the main color "very white" is attractive and elegant, carefully polished by the design team, is to give young people the most unique and extraordinary and pleasing and comfortable visual effects.
On the other hand, XR-V, to this day can only be said to continue the classic shape, posture, silhouette shows the Honda SUV "family brother" posture, for us, familiar is familiar, but really can not interpret too many special novelty and intentions.
In terms of interior, the visual difference between the two cars is even greater. Dongfeng Nissan Venucia big V's intelligent cockpit is equipped with a 24-inch integrated large screen, an integrated center console, which is simple and full of technology, and the pattern in the details is full of charm, and the interior of XR-V is put to the present, it is inevitable that some bland and oversimplified.
With the aesthetic level of this young people, who do you say you will vote for?
Redefine the 100,000-level comfort and good opening Japanese SUV
Of course, young people are not so superficial and understand that they are buying a car and not a handmade one. To face to look good, but also to hard quality. After all, this directly determines the core car experience, of course, it must be carefully considered.
In terms of space practicality, Dongfeng Nissan Venucia Big V is the existence of crushing XR-V. In fact, thanks to the advanced nature of Venucia VSA's creation architecture, the handsome shape of Dongfeng Nissan Venucia Big V is not contrary to the comfort of the car, and the shoulder space reaches 1476mm, and the space feeling is comparable to that of a B-class SUV.
But all young people who have experienced riding should know that a car with a tight space is not up to the complexity of life scenarios. And Dongfeng Nissan Venucia Big V can let you experience the "happiness of being single" and even the happiness of the family after marriage, traveling with three or two friends on weekends, and carrying belongings can also be put down.
In the past two years, the saying of "Buddhist youth" has been popular, but in reality, how many young people are really willing to be labeled as "Buddhist"? It is in youth, the car can not be bought simply for transportation, "buy vegetables", and sometimes have to exert passion. In terms of power, Dongfeng Nissan Venucia big V even in the face of 150,000 yuan to touch the 1.5T "earth dream" is not afraid, 8.8 seconds can break the hundred, on the road a foot of throttle overtaking without hesitation, there is also a probability to do the traffic light when starting the "fastest boy", so that the performance car feelings a little landing.
In terms of control, in fact, XR-V has a good feel, very "Honda flavor", helpless Venucia big V directly "amplify the move". What era, XR-V is still using "plate suspension", Dongfeng Nissan Venucia big V sacrificed a five-link Nissan pulse type high-performance suspension, and equipped with a full-frame subframe, but also the use of the same level of unique aluminum alloy steering knuckles. Carefully adjusted by Nissan chassis engineers, the quality of the chassis can be thoroughly felt on the track and extreme road conditions, which is not comparable to ordinary family cars.
Not only that, Dongfeng Nissan Venucia Big V also applies a cross-level sound insulation scheme, and running high speed will not be disturbed by wind noise and tire noise. This has always been the pain point of the entry-level Japanese car, which was subverted by the Dongfeng Nissan Venucia big V.
Respect the needs of young people for integrated experiences
Because the product positioning is low, coupled with the mainstream joint venture car, so the configuration and experience should be relatively shrunk?
Young people are not unable to understand that cars are after all mass-produced industrial commodities, which must conform to the logic of commodity pricing. However, as the standard of living is getting higher and higher, the psychological threshold is constantly rising, and the "young people's car" should be upgraded in terms of specifications, and the product should have more premium.
In this regard, in fact, XR-V has not done anything wrong in the same kind of joint venture car, there is no need to be demanding, only blame Dongfeng Nissan Venucia big V is too powerful, it wants young people to know, high-end models on the black technology, quality experience you deserve the same. Regarding the configuration, for the sake of fairness, the uncle chose two flagship models as a comparison, see the figure below.
The victory and defeat are clear at a glance, and the gap is very large. In fact, 120,000 yuan, buy XR-V and do not mention the configuration, it is difficult to automatically block, but in Dongfeng Nissan Venucia big V you can get a "super cup": Venucia V-Pilot intelligent driver assistance system, large integrated screen built-in Venucia V-Link Nebulas intelligent connection system, 64 color atmosphere lights, rear seat air outlet, power seats, induction wipers, etc. And these, 175,800 yuan XR-V can not be given.
The configuration directly determines the comprehensive car experience, with or without, that is not a matter of course at all. In this era, the intelligent auxiliary driving configuration is very necessary, and young people feel that their bodies are hollowed out by work after work, and they still have to work the driving. Easy, intelligent and convenient driving is part of modern intelligent life.
In addition, Venucia V-Pilot intelligent driver assistance system can understand the "human language", and the complex and diverse entertainment audio-visual needs can also be met in time. Sometimes it is inevitable that there will be "emo" in life, the mood needs to be adjusted, how can XR-V do without the Internet of Vehicles?
Driving the Dongfeng Nissan Venucia big V, it can be said that "the electric is never manual", the electric induction trunk, the induction wiper, and the electric seat can eliminate the cumbersome operation of the car, and life is more elegant and calm. In addition, when traveling with many people, special attention is given to the feelings of the rear passengers, and the rear seat air outlet is a big plus. XR-V doesn't give such treatment, it doesn't mean young people don't want it.
Uncle Che summed up
Therefore, you should also understand why in the mainstream SUV market that is so well competitive, the existence of explosive new cars is still allowed. There's no denying that XR-V has won in the past, but it's not necessarily the best fit for you. Dongfeng Nissan Venucia Big V is different in product concept, "from young people, to young people", the needs of young consumers, to give full respect and great sincerity to meet. An SUV that is really tailor-made for young people, why should young people not choose it?