In the medium and large SUV market, Volkswagen has always had good results. Because the medium and large SUV launched by Volkswagen is indeed more competitive, such as the veteran Volkswagen Tuang, the entry threshold of this car is less than 300,000, with the endorsement of the Volkswagen brand, and the space in the car is not small, so The sales volume of Tuon in the domestic medium and large SUV market is often at the forefront. However, Volkswagen also has competitors in the medium and large SUV market, including a domestic car called Ideal ONE, which is still relatively strong.
Ideal ONE is also a medium and large SUV, at the same time, ideal ONE is not a fuel vehicle, but a new energy vehicle priced at more than 300,000, and uses a rare range extender power in new energy vehicles.
That is to say, the pricing of the ideal ONE is not cheap, and it is a domestic new energy vehicle, from all angles, it is not like a model that the Chinese people will like. Even the ideal ONE has been controversial after its listing because of its own range-extending power. For example, Mr. Feng Sihan, CEO of Volkswagen China, once used "the worst solution, environmental protection is nonsense" to evaluate the power of the extender. So many consumers are curious, the ideal ONE does not seem to be too competitive, how did it become a strong competitor of volkswagen?
From the sales data, the ideal ONE sold 13,438 vehicles in November 2021, while the Volkswagen Tuon's November sales were less than 6,000 units, and the cumulative sales of all medium and large SUVs in the Volkswagen family in November were 12,445 units, which was a gap compared with the ideal ONE. It can be found that the ideal ONE has been recognized by a large number of consumers, and is indeed a competitor of Volkswagen, selling better than Volkswagen.
The ideal ONE can sell so well, not because the ideal car has cast any magic on consumers, but that the ideal ONE effectively meets the needs of the people.
Ideal Car is a car company with "user thinking" as the core, and when it makes cars, it is around the needs of users. For this reason, the ideal ONE is not equipped with pure electric power, but uses range extender power. With the blessing of range extender power, the ideal ONE not only increases the cruising range to 1080 kilometers, but also can achieve oil and electricity.
In terms of endurance, the endurance of most fuel vehicles is also within 1000 kilometers, and the endurance of the ideal ONE has indeed reached the level of the first echelon of new energy vehicles, and few new energy vehicles can do this, which helps to dispel the anxiety of users on the endurance in the process of using the car. The oilable and electric characteristics make the ideal ONE more practical. When it runs long distances, it can convert fuel into electrical energy, and if the battery life is not enough, it can also drive directly to the gas station. In this way, the owner of the ideal ONE is on high speed and does not need to spend hours waiting for the end of charging.
Of course, it is no accident that the ideal car can develop a range extender power, you know, compared to pure electric power, the technical difficulty of range extender power is higher. In fact, Ideal Auto attaches great importance to technology research and development, taking the third quarter of this year as an example, the R & D investment of Ideal Car is as high as 888.5 million, an increase of 165.6% year-on-year. The revenue of Ideal Automobile in the third quarter was less than 8 billion, equivalent to more than 10% of the revenue of Ideal Automobile, which was used to develop new technologies. It is precisely for this reason that Ideal Auto has also developed ultra-high voltage fast charging technology, which can charge 400 kilometers in 10 minutes, which helps to solve the problem of charging pure electric vehicles too slowly.
Finally, the "user thinking" of the ideal car is one of the keys to the ideal ONE to stand out in the market, and it is precisely under the blessing of the user's thinking that the ideal ONE adopts the power of the extender that everyone is not optimistic. The facts have also proved that the practicality of the extended range power is higher than that of pure electric power, which is more suitable for the current car environment. Of course, from the ideal car to develop ultra-high voltage fast charging technology, we can also find that the ideal car has not given up pure electric power, and it will also be involved in the pure electric market in the future.