Observation chamber
Written by | Chen Hui
On December 23, Huawei's winter flagship new product launch was held in Shenzhen. As a car critic, I write this article because there is a car in this new release. This car is the first model of the AITO brand launched by Huawei and Xilix - the Q&I M5.
The Q&I M5 has launched three configurations with pre-prices of 250,000, 280,000 and 320,000 respectively. Compared with the new car-making forces that everyone is familiar with, such as the models of brands such as Weilai and Ideal, this price is not high.
Looking at the parameters, the M5 is positioned as a medium-sized SUV, using a range extender hybrid structure, equipped with a 1.5T four-cylinder range extender, which is stronger than the ideal ONE's 1.2T three-cylinder range extender. The zero-hundred acceleration of the four-wheel drive flagship version is only 4.4 seconds (7.1 seconds for the rear-drive standard version and 4.8 seconds for the four-wheel drive performance version), and the first echelon of new energy vehicles with proper performance performance. In addition, it is equipped with the HarmonyOS smart cockpit, thanks to Huawei's advantages in software, the human-computer interaction experience is significantly better than other models at the same price. Judging from the paper information, as the first car operated by Huawei, the Q&I M5 looks like it is really fragrant.
If you see this and can't help but be excited, ready to support Huawei to build a car, buy this car, I advise you to calm down first, listen to me tell the story of this car.
Is the car really made by Huawei?
The reason why there are such high expectations for this car is that I believe that most people are based on their trust in Huawei, love house and Wu, so that they naturally have more trust in the car made by Huawei.
But the truth is that Huawei built cars, but not completely. If you have visited Huawei's offline experience store, then you should have seen a car in the Huawei store - Cyrus Huawei Smart SF5 (the earliest called Cyrus SF5). As a traditional car company, Xilis has invested a lot of costs in the research and development of new energy, and has also achieved a lot of results, combined with many years of experience in manufacturing traditional fuel vehicles, the mechanical strength of this SF5 is remarkable. Unfortunately, the genes of traditional car companies make Xilis not find the right direction in the outlet of new energy, although it has a strong product, but the sales performance of SF5 is very general, even after entering the Huawei experience store, it is only hot for a short period of time, and so everyone reacts, this car has little to do with Huawei, and then falls into the embarrassing situation of slow sales.
But in any case, the technical strength of the whole vehicle of Xilix is excellent. Therefore, based on the vehicle technology of Cyris, Huawei joined hands with Cyrus to create the AITO Q&I M5.
However, even if you hang up the new standard, but if you have a pair of eyes, you can still see that the M5 is a small amount of rectification on the basis of SF5, and the overall look is almost the same as the feeling of the two cars. This is understandable, after all, reopening the mold takes time and costs money. For Huawei's design team, which has never built a car at all, optimizing on mature products is obviously a choice that saves time and avoids making mistakes.
Not only the appearance, the core mechanical components of the M5 vehicle are also exactly the same as the SF5 - the same chassis structure, the same displacement range extender, the same front and rear dual motors, although many details have been adjusted, such as the parameters of the motor, the capacity of the battery, etc., although the official claim that its zero hundred acceleration performance is stronger, it can only show that the mechanical strength of the M5 is at most standing on the shoulders of the SF5, in fact, there is no essential difference.
The interior is the biggest difference between the M5 and SF5, Huawei based on the self-developed Hongmeng (HarmonyOS) smart cockpit technical reserves, the interior has undergone major surgery, so in addition to the steering wheel shape is still the same as SF5, the other parts have a huge change with SF5.
In particular, the large 15.6-inch screen on the center console and the built-in HarmonyOS operating system are mentioned.
In addition, the interior materials are much more advanced than SF5, which is comparable to the traditional luxury brands such as BBA that we are familiar with. In addition, the car's audio system has also chosen Huawei's own products.
After understanding the life of the M5, the author personally feels that Huawei is more like a modification factory that we are familiar with - the car manufacturer produces a basic car, and the modification factory plays its imagination on the basis of this car, installs a more domineering front face, a more advanced car, a more luxurious interior, and finally gets a car that looks countless times more advanced. But the question is, can such a car be said to have been built by a modification factory?
Q. How many points can the actual experience of the M5 be scored?
Of course, we don't need to theoretically ask the household registration problem of the M5 for the time being, putting aside its complex identity, if you only look at the experience, how many points can you score?
As mentioned above, the M5 adopts the power structure of range extender hybrid, oilable and electric, so that it takes into account the advantages of fuel vehicles and electric vehicles - when charging is convenient, you can try to use electricity, which is both environmentally friendly and can reduce the cost of using the car; when charging is inconvenient, such as long-distance travel, you can use oil to avoid the embarrassment of not finding a charging pile or queuing for charging.
Of course, range extender hybrids usually have weaknesses. Although Yu Chengdong also stressed that even with oil, the Q&I M5 is more fuel-efficient than traditional fuel vehicles, but for car owners who have suffered range-extended hybrid losses, how high the credibility of this sentence is, they have a rod scale in their hearts. In addition, in terms of mileage, Yu Chengdong is patting his chest to ensure that "in the case of full oil and full power, the mileage of the M5 is more than 1,000 kilometers, and the actual mileage is three times that of mainstream pure electric vehicles", which is marketing rhetoric or strength performance, the author believes that we will talk about it after the actual measurement.
In terms of chassis, Yu Chengdong also made a special explanation at the press conference, he asked the engineer team to adjust the chassis to be better, and at the press conference, he also moved out the very good models in the industry for comparison, claiming that "the M5 is better than the chassis of these excellent models" - and even the list also appeared in the list of imitations of the SF5 - Porsche Macan. Maybe random punches can kill the teacher, but in the matter of building a car, there are not many cases that come to the fore. Q. M5 is just starting out with the industry's top rivals to benchmark, is the digital circle people too dare to say? Or can it really do "the back wave beats the front wave"?
At the experience level, the biggest highlight of the M5 is in the HarmonyOS smart cockpit. The author simply experienced it at the scene, first of all, the perception, the resolution of 2K central control large screen, than the SF5's look and feel can be too comfortable, call it the strongest car screen in the entire industry is not too much, coupled with HarmonyOS's strong software ecology, the overall human-computer interaction experience in the current car machine to win the first should not be controversial.
Even Huawei's on-board USB interface provides 66W fast charging, wireless charging also supports 40W fast charging, it can be said that where can be used in the car of smart portable devices have the function, Huawei have added to the car. I have to admit that after Huawei's hardcover, after the user gets the car, not only does not have to run the auto parts city, but the overall use experience is much better than these accessories installed after the auto parts city.
Overall, the overall car experience of the M5 is at a relatively good level in the same class, and the actual performance of this car has also achieved the effect of 1+1>2. Of course, Huawei does not have the habit of making cost-effective products, and with the improvement of experience, it is natural to sell higher prices. The price range of the SF5 is 216,800-246,800 yuan, and after the fine decoration of the contractor Yu Chengdong, the M5 is more expensive than 30,000 yuan with the configuration model, which seems to be more reasonable.
『 Write at the end 』
As we all know, Huawei once made a high-profile declaration of "not building cars", but in fact, after the impact of the smartphone business, Huawei needed a new breakthrough. As Yu Chengdong said, "He is very eager to find new profit points."
In the big air outlet of electric intelligence, car building is obviously the most ideal choice for Huawei. But car manufacturing is really not a good business, large investment, low fault tolerance rate, rather than starting another stove "lonely and defeated", it is better to choose a suitable traditional car company to cooperate, jointly build a car, on the one hand, to avoid the vehicle manufacturing "minefield", qualifications, factories, supply chain, new car development, listing, etc. can also be easily solved, on the other hand, Huawei can maximize the use of its own brand effect, as well as the advantages in communications, software, big data, etc., for the new brand in the intelligent cockpit, Intelligent driving and other aspects provide enough supplies. After all, for consumers, they do not need to tangle the capital partnership behind them, and they can buy if they experience it well, and buy it if they are not good.
Huawei's operation has also given the automotive industry a new idea - involved in the automobile industry, why should it be built with its own whole body? Of course, Huawei, which has entered the automotive industry in a low-key manner, is different from Xiaomi's capital car-making in the full sense, it has its own core technology, and don't forget, around it, there is also a large number of traditional manufacturers that expect to achieve in-depth cooperation.
Finally, after watching this conference, the author's deepest feeling is that the speech skills of the science and technology circle are indeed stronger than the automobile circle, according to Yu Chengdong's words, the M5 of the qingjie M5 plays BBA, the next play "Wei Xiaoli", its experience even exceeds one million luxury cars, although the author also admits that this new car is still competitive, but it is not invincible to the world? I'm afraid it will have to be left to the market to decide.
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