Entering 2022, the domestic new energy vehicle market has increased tremendously and has achieved a real turning point. In fact, in the new energy vehicle market, the "new" is not only pure electric power form; at the same time, the extended range hybrid and plug-in hybrid have also gained great upward development space.
However, looking at the current mainstream market, whether it is the "Wei Xiaoli" in the head or the Xiaopeng Automobile that catches up later, in fact, it still relies on pure electric or extended range "one-legged walking". In contrast, Nezha Automobile's pure electric and range extender hybrid dual-line development model, on the basis of meeting the trend of the times, can undoubtedly attract the attention of more consumers.
Nezha Automobile, which has received nearly 70,000 sales in 2021, does not seem to have been satisfied with its "ambitions". This year, Nezha will start with Nezha S and embark on the road of "pure electricity and extended range dual-line development" to try to achieve a breakthrough in sales again. There is no doubt that Nezha's move is rare in the entire industry. So, from the development of the entire new energy market and the product strength of Nezha S, is there any drama in Nezha's "two-line thinking"?
A model must be pure electric and extended range both?
What is the intention of Nezha's move?
In fact, in the context of the entire era, no matter what form of energy, its ultimate purpose is to achieve the goal of energy conservation and emission reduction. There is no doubt that pure electric vehicles are the fastest shortcuts. However, pure electric drives have the problem of being "environmentally friendly" and "not too user-friendly". For example, when traveling long distances, the weaknesses of pure electric mileage and energy replenishment speed are exposed.
Therefore, at present, the use scenario of pure electric vehicle models is relatively single. For example, due to the limitation of mileage and charging speed, pure electric vehicles are more suitable for urban commuting than long-distance travel; for example, many pure electric models can bring good performance with the help of the characteristics of the motor, but they are still subject to the bottleneck problem of the battery, and cannot continue to bring a passionate dynamic experience to the driver.
Pure electric models are good, but in the face of many use scenarios, we need a complementary product that is equally clean and equally low-energy.
The current trend is to make up for the shortcomings of pure electric vehicles by extending the range of electric vehicles. Therefore, Nezha S provides a pure electric version and also provides an extender version in order to provide consumers with a peak experience in a variety of scenarios.
For a very simple example, the extended range electric vehicle, due to the large battery, can bring a longer pure electric mileage than the plug-in hybrid, and the overall practicality is relatively good. For example, the Nezha S extender version can achieve a pure electric endurance of 200 kilometers. When commuting in the city, it is completely possible to "only use electricity and no oil".
Of course, if you need longer endurance performance, then an extended range electric vehicle such as Nezha S can also bring more than 1,000 kilometers of endurance through the form of complementary oil and electricity.
Compared with plug-in hybrid models, in fact, the advantage of extended range models is not only that the pure electric range is longer. At the same time, the extended range model in the driving process, completely driven by the motor, there is no ample setback when the oil and electricity drive switch, can also bring the same smoothness and comfort as the pure electric model; moreover, compared with the plug-in hybrid, the drive system structure of the extended range model is also relatively simple, and the maintenance economy and repairability in the later period are higher.
Therefore, as a supplement to pure electric models, range extended hybrid models have great advantages. From endurance performance to comfort and even maintenance economy, range-extended hybrids will be the "best alternative" to pure electric models in the coming years. Obviously, under such conditions, our demand for extended range electric vehicles will also become higher and higher.
The two-line layout of Nezha S may become the mainstream form in the future
At present, BYD has announced the suspension of production of fuel vehicles. In fact, for a new power brand like Nezha, fuel vehicles have never appeared in their technology trees. And this also puts forward a very realistic problem for car companies like Nezha: how to achieve "environment" and "user" with one hand?
The two-line strategy opened by Nezha S has actually brought me the answer: when the new car is listed, pure electric vehicle models and extended range models will be provided synchronously for users to choose. Through electric vehicles, cleaner emissions are achieved, and through extended-range electric vehicles, emissions are minimized, which also meets the needs of users for long battery life. Of course, if you want to put it more bluntly, then the two-line strategy of Nezha S is to take into account the use scenarios of a wider range of users.
As mentioned before, the two biggest concerns of many users when buying pure electric vehicles are the inconvenience of charging and the limited mileage. In order to eliminate the pain points of the needs of this part of the user, so that they are not afraid of mileage and charging worries, and can enjoy the driving experience of new energy vehicles, Nezha S will launch two versions of range extension and pure electricity at the same time when it is listed.
From the perspective of user demand, especially for the first-time users, the only user of the family car, some user communities can not install charging piles, but want to enjoy the economy brought by the tram, so the increase in the program better solves this problem; in addition, in first-tier city holidays there are long-distance travel and return to the hometown demand, coupled with the current although the infrastructure of charging piles is gradually improved, but high-speed charging queues have become a new pain point for tram users' holidays, and some users want to completely get rid of charging and mileage anxiety. Due to the flexible form of power, the extender can freely choose the power supply mode, taking into account urban commuting and medium- and long-distance travel, so that the user's use scenarios are more flexible.
At the same time as the launch of the range extender model, Nezha S also brought a pure electric model, which of course also meets the needs of pure electric vehicle users. For example, in some regions, from the policy level, range extender models are included in the category of "hybrid vehicles", and enjoy fewer policy preferences than pure electric vehicles. Users who have pure electric just needs can actually directly choose the pure electric model of Nezha S.
And even if it is a pure electric model, Nezha S has also come up with mature skills. For example, the pure electric version of this car is expected to bring up to 800Km of endurance performance, with fast DC charging function, it can also further reduce the problem of pure electric vehicle charging and battery life, and provide more extreme power performance.
Finally, through the two-line strategy of Nezha S, this move is also more in line with the current trend, and it can be said that it has truly achieved the best of both worlds for "environment" and "user". It is believed that under the leadership of Nezha S, there will be more new energy vehicles in the future, and a new model of "pure electricity and extended range two-line development" will be adopted.
The choice is rich, not the only advantage of Nezha S
Looking at the domestic high-end smart car market, brands such as Xiaopeng and Weilai have not yet laid out range extender models; and the ideal of having a range extender has not launched a car product or a pure electric product. As the first new energy intelligent coupe on the market to provide pure electric and range extender power, Nezha S can be said to provide consumers with a new option, or break the gap in the industry.
However, "rich choice" is not the only advantage of Nezha S. From the design of the vehicle to the comprehensive performance of the vehicle, Nezha S also has irreplaceable features.
For example, at the design level of the vehicle, Nezha S has a certain difference from the previous Nezha models. The closed middle net with split headlights makes the front face of Nezha S become three-dimensional, and also effectively enhances the sense of high-grade of the vehicle. Coming to the side and rear, in addition to the sharp shape of the large-size sports wheels and yellow brake calipers, the new car also adopts a slip-back shape, making the whole car full of coupe posture, so that the sense of sport and high-grade sense have been fully released.
Coming to the car, the sense of high-grade and technology has become the theme of Nezha S. Three large screens are neatly and reasonably arranged on the center console, and with the HUD head-up display system, it sets off the high-level atmosphere inside the carriage.
But at the same time, the sense of design and high-grade in the carriage has not been "dominated" by several large screens. In the interior design, the interior of Nezha S adopts a number of sets of soft lines, which set off the Alcantara leather and wood grain trim panels more advanced, and the acoustic system with a power of up to 1216W and a head pillow sound also releases the high quality of the car as much as possible.
In addition to excellent battery life performance, Nezha S also made in-depth optimization for the vehicle's NVH. For example, while many extended-range models are using three-cylinder engines, the Nezha S uses a more expensive four-cylinder engine. Compared with the three-cylinder machine, the four-cylinder machine has a natural smooth operation and the comfort of the whole vehicle is better during use. At the same time, the range extension technology of Nezha S greatly improves the quietness and jitter problems through the logic control strategy of different working conditions.
For example, in the urban scene, the engine does not participate in the work, there is no vibration noise of the engine work, the quietness is better; when accelerating, the range extender is mainly only involved in power generation, its power load is smaller than that of traditional cars, and the noise and jitter are almost negligible; and in idle mode, the battery powers the air conditioning system to avoid the engine noise or vibration during idle.
There is no doubt that with the convenience of using fuel vehicles, the driving experience and economy of pure electric vehicles, the extended range version of Nezha S will be favored by many users after listing. In the face of the increasingly complex competitive situation in the new energy market in the future, Nezha Automobile has long been prepared.
Conclusion: As new energy vehicles become the mainstream of the contemporary automobile market, there will still be a lot of new opportunities in this incremental market. For example, in the mid-to-high-end smart car market, consumers want the outstanding intelligent performance of new power brands, want the low cost and high performance brought by pure electric drive, but more importantly, we also want to obtain the convenience of oil vehicles. Obviously, the two-line layout of Nezha S is to seize this opportunity, and to deeply solve the pain points encountered by users with more segmented product strength.
Obviously, Nezha S has firmly controlled the "user thinking" this time and planned from the user's position. In fact, as early as before the launch of Nezha S, each model of Nezha Automobile was also built according to the position of user thinking, and it also achieved success. This time, we also have reason to believe that the Nezha S model built to solve the pain points of users will also be successful after being listed at the end of this year.