DoNews Auto December 24 news (Shao Zhichao) Every year Huawei's new product launch will attract great attention, flagship mobile phones, smart devices will always be dazzling. But this year's Huawei winter conference is not the same as in previous years, in addition to the release of a new flagship smartphone Huawei P50 Pocket, Huawei smart watch WatchGT Collector's Edition and Huawei smart glasses, but also released a new car!
Yes, you read it right, it is a new car, this car is not long ago Cyris brand AITO's first medium-sized SUV - Q&I M5, the car also officially announced the pre-price of 250,000-320,000 yuan at Huawei's new product launch conference, a conference at the same time released a new flagship mobile phone and a new car, Huawei is definitely the first.
The name of the M5 is AITO, and now it has changed its surname to Huawei
As the saying goes, the girl who marries out spills out the water, many regions of our country have always had a tradition in the past, that is, the daughter-in-law who passes through the door must change the surname of the husband, and today's Xilis is actually equivalent to the daughter-in-law who has passed the door, whether it is the new brand AITO launched by it and its first model M5, although the name is AITO, but now it is surnamed Huawei.
Just in early December, Jinkang Xilis officially released a new brand - AITO, a new brand jointly created by Xilis and Huawei, which will use a full set of Huawei intelligent car solutions, from the early planning, design, to the later marketing, sales will be responsible for Huawei, brand and product definition power is also in Huawei's hands.
In fact, since the launch of the Cyrus brand, the sales of its only mass production car - Cyrus SF5 has been very bleak, although there are companies such as Dongfeng Xiaokang to maintain the basic disk, but in fact, it has belonged to the state of survival in name only, for Cyrus, with the help of Huawei to turn over may become an inevitable thing.
In fact, from the M5 car can also see a lot of clues, this car is actually the previous Xilis SF5, but changed a car logo for a car machine, but the marketing and product definition rights and even pricing power are decided by Huawei, AITO's brand dominance is also in Huawei's hands, Cyrus for Huawei OEM basically hammered.
For Xilis, the benefits of investing in Huawei are too much, which is equivalent to an ordinary family girl with no background and no economic strength suddenly married to a rich second generation, it is worth mentioning that just after the release of AITO at the beginning of the month, the stock price of Xiaokang rose sharply, as of the close of December 3, 72.69 yuan per share, the total market value was as high as 98.85 billion yuan, for Xilis it can be said that lying down to make money.
Not building a car does not mean giving up the cake in the automotive field
This year, Huawei has repeatedly issued statements reiterating that it will not build cars, saying that "the long-term strategy of not building cars has been clear in 2018 and has not changed at all." "Not building a car does not mean giving up this big cake in the automotive field, although it does not build a car, but you can sell a car, in essence, there is no contradiction between the two."
Although Huawei does not build cars, but has long been in the automotive field for many years, as early as 2013, Huawei launched the vehicle module ME909T, these two years have been with Xilis and BAIC Polar Fox cooperation, the earliest and Xilis cooperation to launch Huawei Smart Selection SF5, and later with Beiqi Blue Valley to launch the Polar Fox Alpha S (HI version), and Xilis, Huawei is also responsible for the polar fox Alpha S (HI version) online and offline sales work, it is worth mentioning that just after Huawei and Beiqi Blue Valley announced cooperation, Beiqi Blue Valley also achieved a one-word limit increase in the subsequent opening.
In fact, the car manufacturers who are willing to choose to cooperate with Huawei are in a state of sluggish sales and are on the verge of collapse, and xilis is so Beiqi Blue Valley, both of which want to use Huawei's power to achieve survival and get rid of the current unfavorable situation, Huawei has almost become the last straw for these car companies.
Although Huawei says that it does not build cars, but its ambitions in the field of intelligent networked cars are greater than many car manufacturers, take the AITO brand and the M5, everyone actually knows that this car is actually the previous Xilix SF5, but now the difference is that this brand of this model actually belongs to Huawei.
At present, Huawei's cooperative brands include Xilix and ARCFOX Polar Fox, and other cooperative car companies also include Changan Automobile and Guangzhou Automobile Group, some of which want to use Huawei to achieve resurrection, and some want to rely on Huawei's advantages in technology to quickly occupy the domestic intelligent car market.
Of course, there are also car companies like SAIC with strong family and their own technical reserves who are reluctant to cooperate with Huawei, in the long run, but any car company that wants to become bigger and stronger will not easily choose to cooperate with companies like Huawei, so cooperation with Huawei means that SAIC's package solutions, hardware selection and data sovereignty issues are all not in their own hands, and they are only responsible for producing cars, and they are basically led by the nose.
epilogue:
For the Cyris brand to cooperate with Huawei is actually a helpless move, as far as the current market environment is concerned, there is really no more space for the Cyrus brand to break through, and it has long handed over the soul of the Cyrus brand to Huawei. For Huawei, mastering the core technology of many smart cars, it is enough to rely on the soul of selling new energy vehicles, why bother to build cars?
In fact, through this matter, we can also see that in the era of smart cars, the relationship between car companies and parts suppliers is changing, and what the current auto industry needs is not Huawei brand cars, but to help many car companies to build good cars, which is the value and significance of Huawei in the automotive field.