With the continuous rise of the market, new energy vehicles have become the first choice for more and more consumers to buy cars, which has also promoted the continuous expansion of the lineup of new car-making forces, and the number of new energy vehicle brands and models that consumers can buy in Jingdong Automobile is increasing. On December 23, Jingdong Automobile added a "new member" to the vehicle brand camp, and Jingdong Automobile launched the first SUV of high-end smart car brand AITO to ask the M5, and immediately opened an online reservation test drive.
Harmony OS smart cockpit creates smart car life
As AITO's first mid-size luxury SUV, the AITO M5 is not only powerful in power, but also builds a new intelligent driving experience with people as the center. AITO Q&I M5 is equipped with HUAWEI DriveONE pure electric drive range extension platform, oilable and electric electric drive range can not only solve the battery life and charging anxiety, bring power saving and fuel saving super long endurance, but also meet the high-performance car experience. As the industry's first new energy vehicle equipped with the latest HarmonyOS smart cockpit, AITO M5 has a comfortable, smooth and intelligent interactive experience based on human factors and science, a "human car home" all-scenario interconnection experience based on distributed technology, and a HUAWEI SOUND sound system based on computational acoustics, so that passengers can enjoy the immersive audio-visual experience of a mobile concert hall anytime and anywhere.
This new owner is committed to providing consumers with a safe, efficient and comfortable smart car life experience in the mid-to-high-end market, and this positioning coincides with the concept of JD Auto. In the previous cooperation with Skyline Motors, Jingdong Automobile has joined hands with Skyline Automobile to create a full-scenario intelligent travel ecology, transferring the payment, shopping, entertainment and other needs of car owners in the process of using the car to the car scene. Now, AITO Q&A M5 uses intelligent experiences such as voice face login, smarter voice assistants, smart cockpits, and mobile video rooms to interpret the smart car life concept advocated by JD Auto from different dimensions, and at the same time allow JD Auto's consumers to have more choices in enjoying the life scene centered on the car.
JD.com continues to expand the car "circle of friends"
With the acceleration of the digital transformation of the automotive industry, the integrated layout of online and offline omni-channels has become a development trend. At present, the business scope of JD Auto covers vehicles, new car listings, motorcycle vehicles and equipment, travel business and services, auto supplies and services, high-standard services of Beijing Tokyo Auto Club stores, B2B accessories supply chain services, etc., creating a one-stop automobile consumption model of "goods + services". In particular, many well-known brands such as Audi, BMW, Volvo, Buick, Lynk & Co, Wuling Baojun, and Xiaopeng Automobile, the head of the new car-making force, have all settled in JD.com. JD Auto has also cooperated with automobile brands in various modes from vehicle customization, new car promotion, online reservation test drive, offline sales conversion, etc., providing full-link support from pre-marketing to vehicle transactions. As early as June 2021, JD Auto and Skyline Auto jointly launched the Skyline ME5 PLUS JD customization. In November, Great Wall's high-end brand Sharon Automobile also reached a strategic cooperation with JD Auto, and the two sides will work together to explore the "auto + Internet" model. JD Auto has become one of the trusted partners of the new car-making forces.
This time, AITO closely follows the trend of automobile consumption, and takes JD Auto as one of the "fronts" for the first launch of new cars, bringing consumers more diversified car purchase choices. Industry insiders believe that on the one hand, the M5 will rely on Jingdong Automobile to quickly focus on potential consumer groups and quickly "drive" into the smart car track. On the other hand, AITO Q&I M5 will further expand the "circle of friends" of Jingdong Automobile's high-quality vehicles, improve the layout of vehicle products and services, and enhance the brand power and influence of Jingdong Automobile.
It is worth mentioning that the data shows that Jingdong Automobile has become one of the important positions of vehicle consumption, and the potential of vehicle consumption has been greatly released. During Jingdong's 11.11 period this year, vehicle orders increased by 150% year-on-year. In addition, under the guidance of the "double carbon target", the growth of new energy vehicles is eye-catching, during the Jingdong 11.11 period, the number of new energy vehicle intended purchase users increased by 5 times, and the order volume of new energy vehicles continued to maintain an explosive trend of 18 times year-on-year growth.
In the face of the trend of intelligence, electrification, sharing and networking of the new automotive industry, Jingdong Automobile will deepen the vehicle cooperation model, continue to reach strategic cooperation with automobile brands, actively open up omni-channel integrated services, continuously extend the boundaries of car life services, and create a more professional, more convenient and more reliable new experience of car watching, car selection, car purchase and car maintenance integration services for the majority of car owners.