"Starting from the appearance, trapped in the configuration, loyal to the car product." Even though it's been a week since the LAUNCH OF THE GUANGQI HONDA MODEL (INTEGRA), the local GUANGQI Honda 4S store is still very popular. Almost all young people in the exhibition hall favor the type located in the "C position" of the exhibition hall. The opening sentence comes from the mouth of Mr. Lin, a post-95 pet shop owner and also a quasi-owner of the car.
There is no doubt that today's 150,000-class joint venture sedan has become a veritable "Red Sea market", offering many options from compact models to mid-level cars and even luxury brands. The arrival of the guidance price of 129,900-166,900 yuan has added another "fire" to this market, bringing young people a new visual impact and providing a different car experience.
As the last batch of blockbuster models this year, since its listing on December 16, the model has always occupied the hot spot of the car market, and the car purchase consultation on the type in the background of the new media of automotive intelligence has been continuous. So, is the type worth "planting grass" in the end, and why can it stand out? Empty talk, in a recent field visit to the store, the author seems to have found the answer.
Starting from the value of appearance, who can stand up to young people?
If the personality and aesthetics determine a person's "personality", then the user portrait and product characteristics determine the "car grid" of a model. Rough statistics, on the afternoon of the visit, the number of customers in the Guangqi Honda 4S store was about 40 groups, more than half of which had a strong interest in the type, and even a few young people rushed to it as soon as they entered the door. The reason why the styling can be so eye-catching is inseparable from the unique charm of the new car in terms of design.
Different from the "moderate and monotonous" appearance of the Japanese car in the common impression, the shape of the type adopts many smart designs, and the Honda logo embedded in the blackened mesh grille creates a suspension effect, bringing a strong three-dimensional sense; and the sharp LED headlights on both sides elongate the visual effect of the front face and add a little stability. The openings on both sides of the bottom not only make the shape richer, but also better optimize the aerodynamics of the whole vehicle, which can also help to dissipate heat from the brakes.
Personally, the best angle of view of the model should be the last 45 degrees. The upper waistline of the car runs through the front and rear headlights, making the whole car look more elegant, and the slightly raised lower waist line further enhances the sportiness of the whole car and looks more refined. At the same time, the 18-inch aluminum alloy wheels, the slipback shape, the upturned duck tail, and the tail "sickle"-style combination taillights, the bilateral double cylinder exhaust and the complex diffuser shape all show the basic qualities of the type as a sports car, providing sufficient modification space for the later stage, and bringing visual enjoyment without dead angles.
Of course, in addition to the shape, the "hot yellow" body color of the new car in the exhibition hall is also a major highlight. After careful observation, it will be found that there are almost no chrome trims except for the upper edge of the window, and the highly saturated bright yellow and blackened trim collide with the color to create a strong visual impact, which can be described as "not tired of looking for a long time" and caters to the individual needs of young people. At the same time, the fresh and lively "Emerald Blue" color scheme is also unique to the type, with a total of 2,000 units in the whole year; if you are interested, you need to ask early, and if you hesitate too long, you may have to wait another year.
Sitting in the car, the interior layout of the model gives the deepest impression of technology and fashion. The 10.2-inch full LCD dashboard in front of you has a vivid and clear color, which can clearly display commonly used vehicle information; the side of the 9-inch floating touch screen provides the main menu, sound adjustment knob and other physical buttons, which caters to the development of the times while retaining the practicality of blind exercise.
The most surprising thing is that the air conditioner outlet is hidden inside the penetrating metal honeycomb mesh grille, and equipped with a wind direction adjustment lever, the sense of ceremony and design is pulled to the full grid, enough to awaken the deepest love of mechanical enthusiasts. In addition, the slender piano paint panel at the center console, the delicate patterned panel decoration at the door, and the overall dark red/shadow black contrast color matching all create a strong sense of "high quality". In the 150,000-class joint venture car market, this is undoubtedly a "scarce product".
Trapped in the configuration, the luxury experience is arranged in place
It is undeniable that with the gradual rise of young consumer groups, the strength of appearance has become a necessary condition for the best-selling of a model, but if you want consumers to buy it willingly, the allocation strength is also extremely important. In my opinion, after an afternoon of experience, the visual and auditory enjoyment brought by the style is not inferior to the luxury brand.
At the practical level, the model provides a panoramic sunroof, a main co-pilot power seat, front and rear central armrests, etc., whether it is traveling with the whole family or sharing the sweet time of two people with his wife, this car can be competent. If there are small children in the family, the standard window anti-pinch function will provide thoughtful protection, and the in-car makeup mirror above the passenger seat is presumably one of the most commonly used configurations for the hostess at home.
Of course, if the configuration stops here, the type is no different from the same class of models; the reason why it can make young people stop for a long time has a lot to do with the addition of many luxury configurations. A total of 12 speaker BOSE speakers are laid out in the center of the dashboard, on both sides of the A-pillar and front and rear doors, which can create a surround sound effect, close the door and open the music, and you can step into the "Mobile Concert Hall" in one second. The addition of the wireless charging function of the mobile phone can make you get rid of the shackles of the charging cable, and put it casually before going to work, which can keep the mobile phone in the best state of battery life at all times.
In terms of intelligent configuration, the model is equipped with a convenient and portable sensor card key, if you even forget to carry the card key, the Honda CONNECT 3.0 intelligent guide interconnection system also provides a digital key. In the mobile APP, in addition to opening the door and window / trunk, you can also realize remote start, car honking and other functions, the practicality is self-evident.
In addition, the model also provides functions such as voice control (AI intelligent assistant), multi-condition command recognition, Internet of Vehicles, OTA upgrade, CarLife mobile phone interconnection, remote control of smart home, accurate intelligent navigation, massive entertainment resources and other functions, with many surprises to be tapped. Even on such a fuel vehicle, it can provide you with a car experience that is infinitely close to the future of travel.
Faithful to the car grid, the details are pulled full of texture upgrades
Of course, as a popular model, the product strength above the type, I believe that everyone has more or less understood, and the significance of this store experience lies in the real car experience link. After simulating the use of the car from various angles, the "car grid" of the type is more clearly reflected.
Seated in the main driver's seat, the leather seat with strong wrapping brings soft and hard support feedback; the color-block perforated seat can also take into account the heat dissipation and heat preservation needs while enhancing the sense of movement; and the flank protection of the waist and legs can stabilize the driver's body posture during intense driving. At the same time, the door trim, front armrests and steering wheels have all selected leather materials, which has become the most concentrated embodiment of the "sense of high quality" of the style.
In the physical button module, the temperature and volume adjustment knobs have a silky hand feel, while the front and rear windshield defogging, circulation mode physical buttons provide clear feedback, together with the damping feeling when the storage box is opened, which can bring "spiritual echo" and give you a sense of peace of mind.
Seated in the rear row, thanks to the 2735mm wheelbase and Honda's "MM concept" blessing, the rear row of the type is relatively abundant, taking the author's 178mm tall figure as an example, the head has three finger space, and the leg is close to two fists away from the front seat. In addition, this is based on the premise that the length of the cushion is moderate, and nearly two-thirds of the thighs can be effectively supported, and it is presumably not too tired during the long ride.
Finally, in terms of power, the full range of models is equipped with a 240Turbo1.5T high-power engine as standard, with a maximum net power of 134kW and a maximum torque of 240N·m, which can provide abundant, efficient and economical power performance; in addition, in addition to the CVT gearbox that caters to the mainstream of the market, the new car also provides a 6MT manual transmission to choose from, providing pure driving pleasure and meeting different consumer driving preferences. It is also a tribute to the MODELS OF THE INTEGRA family that led the sportsmanship of Honda.
Conclusion: "Synchronize your desires", after visiting the store, I also look at the slogan shouted out when the type is listed, I have a deep understanding. In this impetuous era, A+ class cars have gradually become the cornerstone of various brands to beautify sales data and expand brand profitability, and after the competition is fierce, many classic models have become the first to become "victims" and have to compromise with market demand.
The arrival of the type can make you find the most original love for the "car", just like the first toy car given to you by your father when you were a child, the first car magazine that you saved your living expenses when you went to school, that kind of joy and expectation is the happiness that cannot be hidden on your face.