This year coincides with the 20th anniversary of China's accession to the WTO, as an excellent representative of multinational enterprises, but also a witness, participant and beneficiary of these 20 glorious years, the BMW Group expresses its sincere appreciation and gratitude for the vigorous development of China's economy and foreign trade. "Over the past 20 years, we have witnessed a rapid growth in global trade. This has benefited many economies around the world, especially China. China's wise decision to join the WTO has greatly benefited China. For the BMW Group, China has become our largest single market in the world. China's accession to the WTO was a key factor in achieving all these achievements. This shows that global trade and cooperation drive shared prosperity. Said Dr. Peter, DIRECTOR OF CORPORATE FINANCE AND CHINA AFFAIRS AT THE BMW GROUP.
| BMW is committed to practicing and promoting sustainable development
At this year's Guangzhou Motor Show, bmw group turned its in-depth insight and understanding of the new automobile era into two pure electric products, BMW iX and BMW i4, which attracted great attention from the whole industry.
From the perspective of the car itself, BMWiX and BMW i4 have undoubtedly made countless bimmers addicted, and BMW's forward-looking technology and excellent performance are fully displayed in them. But what is more noteworthy is that BMW has a deeper thinking about sustainable development behind the product launch. The innovative BMW iX and BMW i4 epitomize BMW's many years of experience in the field of sustainability. Take BMW iX as an example, it is produced using hydropower, its development and production no longer use rare earth materials, the proportion of recycled aluminum is also increasing; the proportion of raw material cobalt in battery cathode materials has been reduced to less than 10%.
Strong market share and good performance are not the only goals bmw pursues, and it is also BMW's mission as a luxury brand leader to assume corporate responsibility in the global carbon reduction environment.
The BMW Group has set clear carbon reduction targets – by 2030, the average CO2 emissions of bicycles throughout their entire life cycle will be reduced by at least 40% compared to 2019. In the automotive industry, BMW has taken the lead in expanding the scope of carbon emission reduction to the entire industrial chain, including raw material procurement, supply chain, production, use and even recycling. Specific to each link, BMW plans to reduce carbon emissions by 80% in production by 2030, carbon emissions in the supply chain by 20%, and carbon emissions in vehicle use by 50%.
Industry analysts believe that the "supply chain carbon reduction" approach can improve the environmental management of the supply chain and climate governance, and can drive carbon reduction in multiple fields. BMW, which proposed supply chain carbon reduction, has contributed a "template" for china's automobile collaborative carbon reduction, and many Chinese car companies have also set scientific carbon reduction targets, starting from their own emission reduction and then radiating the supply chain system, playing a leading role in leading enterprises and driving the low-carbon transformation of the industrial chain.
As a multinational company with common development with China, BMW firmly implements the sustainable development strategy and fulfills its mission: to build the greenest electric vehicle for users, and to fully support China's carbon neutrality by 2060 with practical actions.
| Build a new green logistics channel to promote Trade between China, Germany and Europe
During this year's Ciie Expo, about 120 BMW cars departing from bmw group's German Dingefen plant took the China-Europe express train to the Chengdu International Railway Port and completed the relevant customs clearance procedures. This is the third "BMW special train" since October this year. This means that BMW has officially opened the first overland vehicle import channel outside the sea freight mode. Over the next three years, it is expected that 12,000 BMW and MINI brand cars will be imported annually through Chengdu.
It is estimated that the arrival of the vehicle from Germany to Chengdu via the China-Europe express train to the final delivery to the customer is nearly 30 days faster than the sea. This means that BMW dealers in western China will be able to receive new cars faster, which will help customers pick up their cars earlier. At the same time, compared with ocean freight, rail transport distances are shorter, take less time, and carbon emissions are greatly reduced – every BMW and MINI brand car imported through Chengdu will reduce carbon emissions by an average of 56% in logistics.
Gao Le, President and CEO of bmw group greater China, said: "BMW actively responds to the 'Belt and Road' initiative and makes full use of the resources of the return carriage of china-Europe express trains, opening up an important land transport channel. While enhancing our ability to resist risks in logistics, we also hope to contribute to the promotion of Sino-German and Sino-European trade. ”
| Adhering to open innovation, we will help the development of Chinese start-up enterprises
There is no doubt that China has become the world's leading innovation pioneer market, and BMW, which takes innovation as its brand DNA, is also fully aware of this, on the one hand, it continues to increase investment in the field of innovation, while adhering to the spirit of open innovation to carry out cross-field cooperation with China's outstanding technology enterprises, and actively supporting the development of Chinese start-ups.
At this year's Expo, the "Auto Exhibition Area - Innovation Incubation Zone", the BMW Group's innovation incubation institution "BMW Start-up Garage" brought a wonderful display. A total of 15 startups brought innovative products on the 180-square-meter booth, 7 of which were recommended by the "BMW Start-up Garage" and have cooperated with BMW, and their demonstrations mainly include: autonomous driving, intelligent transportation solutions, intelligent robot systems, new materials and other fields. This concentrated display has also made the "BMW start-up garage" once again become the focus of industry discussion.
It is undeniable that with the continuous changes in the automobile industry, when intelligent and new energy technologies have become the vane of the development of the automobile field, an automobile main engine factory is obviously difficult to cover everything, and the development logic of "cooperation and integration" has gradually become the development creed of the automobile industry. And BMW was the first to see this,
Back in 2015, the BMW Group founded the "BMW Startup Garage", whose main function is to find high-potential startups around the world, match their solutions with the needs of BMW's business units, and aim to become a bridge gateway to help startups enter the automotive market and help BMW's various business segments access to cutting-edge technologies.
In China, BMW provides Chinese start-ups with the top development platform and first-class global resources in the automotive industry through systematic selection and incubation work, helping young Chinese enterprises to combine advanced innovative technologies with the future development needs of the automotive industry and promote the commercial application of innovative technologies.
In May this year, the joint innovation base built by BMW and Alibaba was launched in Shanghai, marking another achievement of open innovation advocated by BMW. At present, more than 20 start-ups have settled in the base, and their technologies cover strategic innovation areas such as digitalization, electrification and sustainable development.
China's auto industry is moving from market import to technological integration, from simple sales in the past to converging global cutting-edge technological changes. For BMW, China is not only a consumer market, but also a source of innovation and the core hub of the industrial value chain, therefore, BMW uses its own influence to drive the development of enterprises, provide more opportunities and mature system experience for Chinese start-ups, in order to strengthen the core creativity of Chinese cars, which once again allows the outside world to see BMW's determination to "be in China, for China, for the world".
| Localization of talent is the cornerstone of BMW's continuous upward mobility
It can be seen that the BMW Group has regarded China as its second hometown, not only has established the largest research and development system in China after Germany, but also attaches great importance to the cultivation of local talents.
Abundant talent reserve is the cornerstone of BMW's continuous upward support, and in order for this cornerstone to be more stable, in terms of human resource strategy, BMW has also set an advanced human resources framework for the future. It has four main objectives:
First, empower employees and improve employee performance. Second, let the human resources work help to improve the efficiency of the enterprise. Third, do a good job in the training and training of personnel to further empower them. Fourth, help the transformation of enterprises.
At present, the automotive industry is undergoing unprecedented major transformations, including digital interconnection, electrification, autonomous driving and other fields, in which the Chinese market can be said to lead the way to transformation. Therefore, specifically in China, BMW pays more attention to three aspects:
The first is to achieve the common growth of the talent team and the business, and the development of human resources should support the development of the enterprise business; secondly, the competition for talents in the market is very fierce, especially for high-tech enterprises, so it is necessary to improve the attractiveness of BMW as an employer; then, it is necessary to do a good job in the management and training of talents.
It can be said that the 20 years since China's "accession to the WTO" have also been 20 years of simultaneous and rapid development by BMW. As a multinational enterprise with a century-old history, BMW is not only still the leader of the automotive industry, but more importantly, while constantly innovating and strengthening its own strength, it promotes the development of the industry with practical actions and gives back to the Chinese market and consumers.