I don't know if you have found an interesting place, that is, the market valuation of new power brands is high.
Taking the stock price traded after hours on December 17 as an example, the market value of NIO's US stocks reached 47.717 billion US dollars, the market value of Xiaopeng US stocks reached 35.78 billion US dollars, and Tesla's US stock market value reached 936.547 billion US dollars.
Correspondingly, Toyota's market capitalization is only $254.991 billion, General Motors is only $80.099 billion, and Geely Automobile is only HK$219.993 billion (about $28.19519 billion according to the exchange rate).
If according to sales, Toyota dumped Tesla a few streets, Geely Automobile also dumped Xiaopeng Weilai a few streets. If you look at profits, Toyota's net profit in fiscal 2020 was 134.9 billion yuan (RMB), while Tesla's was only 4.596 billion yuan (RMB). Geely Automobile and Xiaopeng are also similar to each other, Geely's profitability is much better than Xiaopeng' profitability, but the market value is not as high as Xiaopeng.com.
In this case, I think the most important thing is that the market now believes that such new forces have the ability to "fight the future" and are more optimistic about their prospects, so they are more tolerant of them. For example, a few days ago, Li Yinan, the founder of Maverick Electric, announced the creation of the Niuchuang brand, and all the media rushed to report it. Imagine if Li Yinan had announced that he was creating a brand of traditional fuel-powered or non-plug-in hybrid vehicles, rather than a new energy brand, would he still receive so much attention? The answer is no.
Since the market environment is optimistic about new energy vehicles, it is naturally impossible for traditional car companies to watch. Volkswagen has already released a number of ID. series concept cars, and has successfully mass-produced and promoted them to major markets around the world. Audi and Porsche, which are also part of the Volkswagen Group, have also launched new energy models, and are also planning to convert existing fuel vehicles into new energy vehicles.
So, what is Toyota, the most profitable car company, doing? When Volkswagen released the MEB platform and released the pure electric concept car, Toyota is trying to put the hybrid system on more models, and when the Volkswagen MEB platform is successfully mass-produced and promoted to various countries, Toyota's boss is still saying that electric vehicles are not environmentally friendly. And during this period, Toyota has not launched a new energy model with certain attractiveness, is Toyota really going to give up treatment?
The answer, of course, is no. We can't just look at what he says, but what he does. At the 2018 Electrification Technology Exchange Conference held by Toyota, Toyota elaborated on the theme of "Toyota Electrification Technology" and expounded its determination to accelerate the promotion of electrification strategy.
At the meeting, Toyota technical expert Kaoru Kubo said: "In response to environmental and energy issues, Toyota first began to popularize HEVs (hybrid vehicles) that have performed well in cost and convenience in the past, contributing to environmental protection. In the future, Toyota will further upgrade and develop HEV models. On the other hand, we need to work to further reduce CO2 emissions and effectively use the electrification technology cultivated through HEV to introduce EVs (pure electric vehicles), FCVs (hydrogen fuel cell vehicles), and PHEV (plug-in hybrid vehicles). 'Electrification' is not an end, but a means. We use it to get results and drive research and development of electrification technologies. ”
At that time, Toyota set several goals for the electrification strategy, such as officially promoting EVs in 2020, and first promoting production models in China, and then promoting Toyota and Lexus products globally. In the future, we will continue to expand our lineup of electric special vehicles and set up electrification models for all models. Incidentally, Toyota set a 90% reduction in the average global CO2 emissions by 2050 and challenged new cars to zero CO2 emissions.
Let's now look at the information presented by Akio Toyoda's press conference on Toyota's electric vehicle strategy a few days ago (December 14), 15 Toyota and Lexus electric vehicles will be launched soon, and a total of 30 pure electric vehicles will be launched in 2030. At the same time, Lexus will have a full range of electric vehicles covering all market segments, becoming an electric brand in Europe, North America and China. By 2035, lexus models will be sold as electric vehicles worldwide. For consumers or the media, this may be Toyota's overnight electric empire, but for Toyota, it is just the beginning of Toyota's long-awaited electrification strategy. To achieve this goal, Toyota has also pledged to invest $17.6 billion in battery production by 2030.
Admittedly, most of the models at the press conference were concept cars, and in addition to the bZ4X and RZ, Toyota did not give a timetable for mass production. However, I believe that in addition to these two cars, there are several cars that are ready for mass production. For example, the bZ Small Crossover concept car positioned as a small SUV, the Crossover EV concept car positioned as a crossover SUV, and the Pickup EV concept car, because these concept cars have rearview mirrors that comply with the current regulations, conventional door handles, and headlights that look normal, and these less conceptual places are the features that are about to be mass-produced.
Of course, the concept car of bZ SDN is indispensable, and if it goes well, this car will enter the country with bZ4X.
As for the Lexus brand, there are also many concept cars. For example, the three most straightforward concept cars, Electrified Sedan, Electrified SUV and Electrified Sport, can be seen from the name, these three cars correspond to SUVs, sedans and sports cars respectively. But these models are still in the concept stage, and it will take some time to mass-produce.
Lexus' first pure electric car to be developed from scratch will be the RZ SUV, which is likely to be close to the size of the bZ4X, which will have all-wheel drive capabilities in the previously disclosed information, and the logo of the RZ 450E in the teaser.
Before we talked about Tesla, we all said that Tesla wants to become an electric version of Toyota, Tesla will be committed to popularizing electric vehicles, so that more consumers can enjoy the advantages of electrification. But now it seems that the status of "electric version of Toyota", Toyota does not want to give up. With so many products and such a clear strategy, it can be seen that Toyota is really going to make a difference. Of course, now look at the fact that Akio Toyoda "shelled" new energy vehicles at that time and was not environmentally friendly, it can really be said that it is "a man's mouth, a deceitful ghost".