On December 16, the long-brewed GUANGQI Honda model INTEGRA was officially released, with a price range of 129,900 yuan to 166,900 yuan, and a total of 6 models were launched. It is gratifying that the type grid manual gear has also arrived.
Generally speaking, the longer it is brewed, the higher the importance of a car to car companies.
In fact, from the debut to the pre-sale announcement, every step of the style is indeed not lacking in attention. On the one hand, in the general trend of sports cars rising this year, it is obvious that in addition to civic and golf, more choices have been added in this year's sports compact cars, and the market share has increased significantly.
On the other hand, there is a competitive relationship with the Civic. Especially when the model announced that there would be a manual transmission when the pre-sale price was released, the call on the Internet was even more enthusiastic, after all, this is the new Civic cancellation configuration. However, from the perspective of the history of the car series, the INTEGRA car series has a higher positioning than THE CIVIC from the beginning of its establishment, which will be one of the advantages of the model in terms of concept.
However, when facing the market, relying solely on the history of models and the popularity of the network is not enough, and more importantly, the answer to the product power it has handed over. As a rookie in the market and a rookie in sports, what is the competitiveness of that type? Taking advantage of the release of the type, we may as well talk to you about the type.
Why is style important?
Before understanding the product power of the type, I would like to talk about the positioning of the type - that is, the importance of the type, where is it?
First of all, the most straightforward thing is that Guangqi Honda has never had a sports car. Seeing the layout of Guangqi Honda's car, there are Fit, Lingpai, and Accord, but if you substitute compact cars, control, and fashion styling into it, you find that Guangqi Honda does not have a suitable choice. Especially this year, the importance of such a "compact sports car" is even more prominent.
The popularity of Civic, Lynk & Co 03 and OnkSella on the market is rising, while Leiling, Corolla and other models have also been transformed, and Guangqi Honda has no reason to miss this cake.
Therefore, with the release of the style, it will create a "two-line" compact sedan layout with the practical bias of Lingpai, similar to Buick's Regal and LaCrosse. This has proven to be true, both in line with market trends and to expand the target group. "Whether you want to be athletic or practical, I always have a model for you." This is the most obvious factor.
For the deeper reasons, I think there are two more. First, in the face of so many hot-selling cars, GUANGQI Honda has the capital to continue to open up the market. Macro, change is the general trend of the automobile market, of which new energy and rejuvenation are the outlet. Therefore, at this year's Guangzhou Auto Show, the two new cars that Guangqi Honda paid the most attention to were the pure electric e:NP1 and the main young model. The former is new energy, the latter is young, and the importance of style is self-evident.
Second, as the owner of the Accord, I think that sports are originally the GENES of the Honda brand. Especially with successful examples of sports transformations such as Accord and Fit, how can we miss the compact sedan sector that is most concerned by young people?
Therefore, whether it is market trends, sales or brand genes, the type style has a bit of "seeing each other and hating late" for Guangqi Honda. At the same time, it is also the core of Guangqi Honda's brewing for such a long time and so much attention.
Sport or practical?
However, it has never been easy to make a sports car sell well.
A few years ago, we all had a general idea that the domestic market share of sports cars was inferior to that of utility models. The core reason lies in the difference in practicality between the two. It is said that domestic consumers have the highest space requirements in the world, which is actually our pursuit of practicality of a car.
The sports car, on the other hand, needs to take into account the shape design, mechanical mechanism, etc., resulting in some restrictions on the space inside the car. Therefore, the difference in practicality also leads to the difference in audience. Sport or practical? The first is the first proposition faced by the type.
Looking back at the appearance of the shape, there is no doubt that its design concept is obviously sporty and young. The overall body posture is flat and compact. However, this is indeed more in line with the positioning of the type.
And what is more sporty is more in terms of details. The slender front grille is matched with sharp headlights to further widen and lower the front of the car, and the front LED headlights also adopt a blackening treatment; the 18-inch wheels are the high-end equipment of the Accord, so the capable body plus the large wheels, the sense of sport is created enough; the rear tail lights are redesigned, the recognition is sufficient, and there is a good three-dimensional sense when looking at the side; of course, there is a walking back shape.
Compared with the atmosphere and thickness of Ling Pai, the style is a completely different design direction. However, I have to say that in the face of a large number of practical players in the market, such a compact and robust posture is more attractive.
Entering the car, the style does not adopt the ultimate sporty orientation, but combines the sense of refinement and sportiness. Like a very sophisticated through-the-air outlet, a larger size of the central control screen and a large area of atmosphere lights, as a Car owner of the Accord, I am really sour. But don't worry, the red interior coupled with the extremely low sitting posture, the control atmosphere is still there.
Of course, everyone is very concerned about one question - will space compromise?
With my height of 1.85m, we don't think we need to worry about its spatial performance at all. In terms of digging space, the type still shows the strength that Honda should have. Although it does not reach the back row space of Ling Pai' close to luxury, it has certain advantages in the performance of style, even if it is placed in practical competitors.
Movement that does not sacrifice space is movement that meets our needs.
Configuring "Pull Full"
In addition, the configuration of the type has reached a very high level. The first to bear the brunt of this is Honda's latest HONDA CONNECT 3.0 and the critically acclaimed HONDA SENSING.
The first, look at HONDA CONNECT 3.0. The most prominent feeling is that the model is equipped with a 9-inch central control screen, the screen is larger, the operation is smoother, and the display is more delicate. The most important thing is that the functionality has been improved in all aspects. Support networking, you can query the weather, query violations, add online navigation, QQ music, the experience will be closer to the smart phone. The interface is as practical as ever.
At the same time, the car machine also added an intelligent voice system, which basically can control most of the functions of the car machine with a single voice. This point of experience improvement is still very obvious.
The second is HONDA SENSING. This is one of the highly acclaimed configurations. It can automatically detect the distance in front of the car, automatically follow the car, and automatically brake/start. Moreover, a very practical function has been optimized in the model, that is, ACC can not only monitor the situation in front of the car, but also see the environment on both sides of the front car. The applicability will be stronger.
In addition, the model is also equipped with a full LCD instrument panel, Bluetooth key, BOSE audio... Configuring this piece, the type is indeed "full".
There is also a much-talked about configuration about the type, which is the power system.
The model is equipped with a 1.5T engine with a maximum power of 182 hp and a maximum torque of 243 Nm. More importantly, there are also 6MT options for the type. It is undeniable that manual transmission is already a "rare thing" in the current automobile market, but it is still a need for a sports car that pays attention to handling. Therefore, when sports cars such as the Civic are gradually canceling the manual transmission, the type can still be retained, which is indeed an attitude of the type.
Looking at it, to be honest, the sincerity of Guangqi Honda to the type is unexpected. Because I thought that the positioning and purpose of the type were very clear, and the strong players in the market were already very rich.
But unexpectedly, one is the configuration, such as BOSE audio and other configurations, are Honda's higher-end car series do not have equipment; the second, that is, the addition of manual gear, for playing the car circle, manual gear is YYDS. All kinds of equipment should not allow me to re-examine the ambition of the style. But at least in terms of product strength, all competitors really need to pay attention to the influence of style.