The emergence of blockbuster models is often accompanied by opportunities and risks.
On December 16, Changan Automobile held the "OPEN THE FUTURE" second-generation CS75PLUS design tasting meeting, and the second-generation CS75PLUS ushered in a public debut.
At the event site, the main creative team of the second generation CS75PLUS publicly unveiled the design process of the new shape of the second generation CS75PLUS for the first time, and made an in-depth interpretation of the product values and new car life concepts transmitted by Changan Automobile's "new technology and wisdom aesthetics".
If the CS series is the backbone of Changan Automobile's sales, then the CS75PLUS is the "Dinghaishen needle" of the CS series. From January to November this year, Changan CS75PLUS ranked first in the family sales list with a cumulative sales volume of 266699 units, ranking second in the compact SUV segment, and in front of it was the Great Wall H6.
It is worth mentioning that the launch of the second-generation model is only 14 months away from the launch of the original CS75 PLUS. As the absolute main force of Changan Automobile's sales, CS75PLUS has actually been under pressure, with haval H6, a winning champion, and then catching up with joint venture brands such as Nissan, Toyota, Honda, and Volkswagen. Fierce market competition may be an important reason for CS75PLUS to speed up the pace of product updates.
How much progress has the second-generation CS75 PLUS improved compared to the previous generation?
30 points to 60 points is easy, and the range of 90 points to 100 points needs to be studied step by step, and the higher you go, the more difficult it is to advance. Brilliance will also become a pressure and shackle for the design team.
According to the official interpretation of Chang'an, the second-generation 75PLUS exterior and interior design shows the new technology intelligent aesthetic design concept, reflecting that the "car of tomorrow" is bringing new CHOICES and new experiences to the mainstream of the times through "re-evolution and further advancement".
It is said that at the beginning of the design, the second generation of CS75PLUS designer team stood on the road of difference, with the salute on the left and the advanced on the right. How can the second-generation CS75PLUS continue to be a hit and hand over an answer sheet that new and old users are not disappointed? And how to ensure the forward-looking, so that the product really has a breakthrough and growth? This was the difficulty faced by the second-generation CS75PLUS designer team at that time: to carefully consider the "inheritance and differences" of the original car.
In the end, the answer given by Changan is: advanced is the best tribute to meet the needs of users Prospective products can naturally become classics. Specifically, the product is around the design, intelligence, power began a new evolution.
At the design level, the second generation of CS75PLUS front grille has two styles, whale tail wave grille and crystal matrix grid, of which the whale tail wave grille originates from the 46.7 degree angle in the Changan LOGO. The crystal matrix grid presents a simple and energetic feeling. Two grilles and the side of the car continue the muscular design.
Interior design, the concept of scientific and technological aesthetics runs through it to create a smart cockpit with a unique light luxury technology style. Launched the first fashion contrast design, integrated multi-function steering wheel, double color-block yacht-style electronic shift handle, matte chrome button, suspension center console, the overall interior color using color block and contrast design, the use of light and shape of the natural change, the formation of three-dimensional visual sense. The new car is covered with a large area of soft material: the door panels, central control boxes, dashboards, steering wheels and other areas that are within reach are softly wrapped.
Surround cabin space, large double screen design, intelligent HUD, bright star skin, atmosphere lights and other technologies to configure the integrated interactive design. Well-designed multi-scenario applications such as car welcome scenes, song listening scenes, incoming call scenes, and child guardian scenes.
Dual 12.3-inch LCD large screen, using a new glass cold bending process, to achieve the overall integrated curved large screen experience. One-piece fit technology, more sensitive and smooth to touch. Diverse dual-screen interaction to match different styles of UI. Continuing the 8.1° arc design with the driver as the core, it is more in line with the curvature of the human retina and improves the sensory experience.
In general, the second-generation Changan CS75PLUS has brought more obvious changes in appearance and interior. From the original CS75 PLUS to the UNI series and CS55 PLUS subversive appearance, it is not difficult to see that Changan Automobile's progress in product styling design in recent years has been recognized by the market.
It should be mentioned that Changan said that after the interpretation of the second-generation CS75PLUS design evolution, Changan Automobile will further decrypt the second-generation CS75PLUS of "Blue Whale's new generation engine, all equipped with 8AT transmission" through the form of dynamic experience, and its new product experience brought about by its power evolution and intelligent evolution.
In the face of competition, intelligent configuration should be improved
Some people say that the tight replacement rhythm of Changan CS75PLUS is relatively compact. As mentioned in the opening paragraph, the second generation was launched only 14 months after the first generation.
Industry analysis pointed out that for example, the compact fourth-generation CR-V was launched in China in 2012, while the fifth-generation model was launched in July 2017. In March 2010, Shanghai Volkswagen listed the first generation of domestic Tiguan, and in January 2017, the second generation of domestic Tiguan models was launched.
The second-generation Changan CS75PLUS has innovated or kept pace with the current competitive situation in such a short period of time. We saw that in August this year, Haval H6 and Changan CS75PLUS launched new cars.
It is worth noting that according to the situation of this year's compact SUV rankings, in the environment of the industry's general lack of cores, in addition to the Haval H6 sitting on the Diaoyutai, the sales of the Changan CS75 family have been surpassed by Tiguan, Tuyue, Boyue, Qashqai and other models, but they have not fallen out of the top six positions.
Next, after the second-generation Changan CS75PLUS is listed in the future, it is bound to continue to compete with strong competitors such as Haval H6 and Geely Boyue. If car companies want to keep up with the future development momentum, young product design is certainly a trend, but in the face of a new consumer population, the future market competition will inevitably go farther.
Che Yunmei believes that since the replacement of new cars is the need to enhance their own competitiveness, then if the CS series wants to consolidate its position in the market in the future, the improvement of intelligent configuration may also be an aspect of consideration.
Taking the CS75PLUS Premium, which is currently on sale for 131,900, as an example, compared with the Haval H6 automatic two-wheel drive and Boyue Zhizun model, which is priced at 128,900, the CS75PLUS premium type is relative to the latter two, and lacks intelligent driving systems such as lane departure warning system, lane keeping assistance system, and road traffic sign recognition.
Through the optimization of intelligent configuration, on the one hand, it is easier to impress the current young consumers, on the other hand, as a model with such a large-scale sales volume of CS75PLUS, the popularity of intelligent driving configuration is not a promotion for the development of its own automated driving development.