Recently, the Association released the domestic automobile sales data for November. Among them, the domestic narrow passenger car market sales reached 1.816 million units in November, down 12.7% year-on-year. The sedan and SUVs markets, which are the main sales battlefields of domestic automobiles, have shown year-on-year declines of -11.4% and -12.6%, respectively. It is not difficult to see from the data that under the influence of repeated epidemics and "lack of cores", the domestic automobile market is still in a downturn in 2021.
At the same time, in a not optimistic market environment, car companies have also begun to slow down the pace of development, especially in the past few years, The Chinese brands that have expanded their territory in a big way have also retreated to a more stable SUV market in the past two years, but this also means that the car market is once again dominated by joint venture brands. However, there are exceptions to everything, and when a number of Chinese brands have retreated to the SUV market, Geely Automobile has shown a strong "control field" strength, and its performance in the car market is still strong, competing with joint venture brands. Geely Automobile's 4th generation Emgrand has shown strong strength in the South China market with Japanese cars as the core, and since its listing for three months, its sales growth trend in the South China market has been remarkable, and there has been a "car is difficult to find" out-of-stock scene.
Since the 4th generation of Emgrand is mentioned, it is certainly not possible to ignore the powerful Emgrand family behind it. As the most popular car brand in China, the Emgrand family has ranked first in the sales list of Chinese brand cars for 9 consecutive years, winning the independent sales championship in 95 months, and the total sales volume has exceeded 3.31 million. In the car market dominated by joint venture brands, the Emgrand family is a thriving and truly China's first car brand.
As the core of the Emgrand family, Emgrand cars achieved a good result of 23,186 units in November, and sales increased by 31.8% month-on-month. Now only 3 months after listing, the order volume of the 4th generation Emgrand has exceeded 55,600 units, which is undoubtedly the hottest domestic car at present. In addition, the 4th generation Emgrand achieved the third place in the insurance volume of A-class cars and the first place in the first place of Chinese brands in the first month of listing, with a market share of 4.5%, even surpassing the hot joint venture brand cars such as Yinglang and Corolla.
It can be said that the 4th generation Emgrand is the DinghaiShen needle in the domestic car, firmly holding the position of Chinese brands in the field of cars. In a sluggish market environment, why are other Chinese brands losing ground in the car field, but the 4th generation Emgrand can be so strong?
For the A-class car market, it is relatively rare to achieve a breakthrough in design, and in recent years, the appearance of mainstream joint venture cars is more cookie-cutter, while the 4th generation Emgrand has brought a new fashion trend.
The 4th generation Emgrand features a more visually pleasing wide-body, low-lying design with the largest 1.25 aspect ratio in its class, the lowest drag coefficient of 0.27Cd in its class, and a lower body center of gravity. This design can effectively reduce the visual center of gravity, and at the same time, combined with the smooth, full, and muscular shape design brought by the polar light and shadow aesthetic, it can catch your eyes as soon as it appears.
At the same time, the 4th generation Emgrand is also quite careful in the details of the whole car, and the energy string front grille is seamlessly connected to the three-stage pulse LED daytime running lights, which looks like a kind of momentum-ready aura. The skyline with 190 LED light beads runs through the rhythmic tail lights, creating a good sense of technology atmosphere.
For the A-segment sedan market, beauty is important, but more important is practicality, and the 4th generation Emgrand is well aware of this. Thanks to the spatial advantages of the BMA architecture, the 4th generation Emgrand has the widest body in its class of 1820mm and the widest seating space of its class at 1500mm, bringing an extraordinary comfort experience. It can be seen that the 4th generation of Emgrand not only conforms to the mainstream public aesthetics in terms of styling, but also deeply considers the needs of users from the beginning of the design, which is the secret of the 4th generation emgrand to lead the trend.
The A-class car market has always represented the preferences of domestic mass consumer groups, so if you want to succeed here, you must first understand the consumer demand of the Chinese people. What do consumers in the A-Segment sedan market need? The 4th generation Emgrand is the answer.
For Chinese people, the comfort of driving is very important. The 4th generation Oftier has the unique wide-body technology polar cockpit of the same class, with 85% of the highest interior soft bag coverage of the same class, which is both comfortable and high-grade. In terms of seats, the 4th generation of Emgrand adopts the leading suede zero-pressure seat in the same class, which also has a leading 275mm seat adjustment range and a backrest angle adjustment of 80° for the total stroke, which can greatly reduce the fatigue during long-distance travel.
In addition, the 4th generation of Emgrand has adopted a +50% space design concept, resulting in the highest utilization of interior space in the class, with 26 storage spaces in the car. For example, double storage compartment, 7L magic armrest box, 9 bottles of water through the door plate box, 2.5kg hands-free carrying hook, etc., to meet a variety of storage scenes.
On the basis of satisfying comfort, it is natural to pursue a higher quality travel experience, and rich and practical intelligent and technological configuration is also the focus of Chinese people's car selection. The 4th generation of Emgrand is equipped with 57 cross-level, leading configurations, refreshing the new height of intelligent quality of A-class home cars. Specifically, the model is not only equipped with more than ten intimate technologies such as 12.3-inch high-definition digital instruments, 10.25-inch high-definition suspension central control screen, GKUI Jike intelligent ecosystem, instrument intelligent voice driving assistant, rear intelligent monitoring, reversing radar, reversing image, automatic headlights, constant temperature leather steering wheel, cockpit fresh air system and intelligent situation air conditioning, etc. The medium and high-end models are equipped with a 540° transparent chassis, steering blind zone display system, integrated million high-definition driving recorder, Skyline runs through hard-core technologies such as rhythmic tail lights and trunk key induction opening, saving effort and worry.
No matter how the shape and configuration of the car change, quality is always the most important concern of car purchase. The 4th generation of Emgrand was born in the world's leading BMA architecture, based on the "101 points of reliability" of the global car standard to create, that is, a reliable product created with 100 points of standards, more than 1 point of unexpected surprise reliability, its high quality is naturally guaranteed. In terms of manufacturing technology, the 4th generation of Emgrand is produced in the first batch of 5G intelligent factories of the Ministry of Industry and Information Technology - Geely Changxing Base, which can realize 0 deviation of stamping, 100% automation of welding, 0 pollution of painting, 100% of big data assembly and new standards of intelligent manufacturing with 0 defects of quality control. More importantly, the 4th generation Emgrand needs to undergo a vehicle verification test project that is 10 times higher than the industry's test standard and 5 million kilometers before going off the production line, so as to ensure consistent excellent quality.
Take the body of the 4th generation Emgrand, for example. Its body torsional stiffness exceeds 20,000 N·m/deg, which is the strongest in the same class, and even comparable to the level of luxury cars. With such a high body torsional stiffness, the 4th generation Emgrand has more than just better body stiffness in the event of a collision, but also reduces the safety risks caused by body cracking. At the same time, it can also ensure that the vehicle has a better body posture when cornering, giving the 4th generation Emgrand a more prominent handling performance.
At the level of quality control, the 4th generation of Emgrand is to implement 101 points of strict quality control management, the vehicle not only to 5G intelligent factory to experience the ultimate durability test, but also to combine the real extreme environment of the vehicle risk control test.
For example, in the Lichma typhoon level rain test, the 4th generation Emgrand will pass the 3-minute rain level rain line to check the sealing of the vehicle, and there is a 3-hour intensive rain spot check, which is equivalent to experiencing a "Lichma" typhoon. In addition, the 4th generation Emgrand also needs to go through 25 kinds of detection spectra and more than 80 test items including twisted roads in the full-function, high-efficiency benchmark test track, and 100% of the test passes before it can be off the line.
Product quality not only represents the technical level of an OEM, but also tests the attitude of an automobile brand to consumers. The 4th generation of Emgrand, based on the global car standard of "101 points of reliability", is worthy of the trust of 3.31 million Emgrand family users in Geely.
It has to be said that it is not easy to gain a foothold in the car market dominated by joint venture brands, which can be seen from the dilemma that in recent years, Chinese brands have ventured into the car market with little success. But the more difficult it is, the more it tests its strength, and the 4th generation emgrand that stands out is undoubtedly the representative of the Chinese brand car. The hot sales of the 4th generation Emgrand prove that the quality and service of the 60,000-80,000 yuan independent car can also exceed the joint venture car of more than 100,000 yuan. With the rise of Chinese brand cars represented by Emgrand, the domestic car market pattern will surely change again, and we look forward to the counterattack of independent cars as soon as possible.
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