Last year's hongqi explosive sales allowed them to confidently set a sales target of 400,000 for this year, and sure enough, this goal was not completed (as of November, its cumulative sales were 261,000 vehicles). However, the pace of hongqi new car research and development has not stopped.
A variety of new cars in the cold zone power test
Recently, some netizens posted a picture on the Internet, the content is a picture of the cold zone calibration and launch ceremony of the Hongqi Powertrain Department, which contains the Hongqi H6 (code name C100), the new MPV (code C095) and its flagship SUV - Hongqi LS7.
Similar large-scale testing is indispensable in the process of model development, especially the LS7 and other models are equipped with the 4.0T V8 engine developed by Hongqi itself, and this engine is also placed on the mass production car for the first time, so the long road test is also one of the keys to test its reliability.
Of course, there are more than these models in the winter test, including the flagship SUV that has just been unveiled, the new H6 and the models currently on sale, but the focus of everyone's attention is still on The first MPV of Hongqi.
Hongqi's brand new Q series
From the photo point of view, the hongqi of this MPV model and the previous network circulated the effect of the gap is not large, its front face design follows the idea of hongqi LS7, the design style of the intake grille is highly similar, the huge straight waterfall grille occupies almost the entire front face, the engine cover above the same use of the red flag logo "red flag" logo, the overall effect is square atmosphere, very high-end model aura.
Its tail design does not expose too many vehicle features, referring to the previous road test car even the rear encirclement is not installed, the tail light parts on both sides also use temporarily installed simple round lights, the production version of the model will inevitably have a more amazing performance in these two positions. However, we can still see that the tail design of Hongqi's MPV is more regular and thick, and the business atmosphere is more sufficient, which is also in line with Hongqi's brand positioning and its model positioning.
According to the information previously released by Hongqi, the MPV model that Hongqi was planning at that time belonged to the Q series new noble Hongqi commercial vehicle, and in this car series, in addition to the Hongqi LQ7 medium-sized bus that has already appeared, there is also a model blank of MPV. Therefore, we have every reason to believe that the MPV that was exposed by the road test spy photo is the Q series commercial vehicle model. According to Hongqi's product planning, this model will start mass production in June 2022, and the release time is expected to be in the second half of 2022.
Write at the end
Hongqi has recently been working on mid-to-high-end models, but the models that currently contribute to The main sales of Hongqi are compact or medium-sized SUVs such as HS7 and HS5. In the first two years, Hongqi has created a new image for the entire brand, so in the near future of 2022, these new images have also become old impressions, and Hongqi needs new designs and new technologies to attract consumers.