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How to successfully conquer the next market high ground? SAIC Volkswagen unveils its secret weapon

When the 2050 global carbon neutrality target (China is 2060) continues to approach, for the automotive industry, the scythe of innovation has been lifted to the mid-air and needs to fall, for car companies, only closely follow the market demand, early deployment can successfully "conquer" the next market highland, which is a test of the forward-looking insight and system strength of the enterprise market and consumer demand.

In this competition, how to quickly complete the transformation of electrification has become one of the important factors for the future success of many car companies, and the "old driver" SAIC Volkswagen has handed in a proud test paper in this transformation.

Plan ahead and deploy intelligent "ammunition depots"

In 2018, Volkswagen built a new energy plant from scratch from scratch specifically for the production of modular electric drive platform (MEB) products, with a planned annual production capacity of 300,000 units, which is currently the largest and most efficient pure electric vehicle factory in China.

How to successfully conquer the next market high ground? SAIC Volkswagen unveils its secret weapon

It is reported that the factory cost 17 billion yuan, since the beginning of the design with automation, digitalization, intelligence and green environmental protection genes, so it is also called "turn off the lights factory". The assembly workshop alone has 1444 robots, each node is detected by a professional machine, which can greatly reduce the quality instability caused by human factors and ensure production stability and high quality.

SAIC Volkswagen also gave MEB a "super brain", in addition to integrating the cutting-edge production technology of Volkswagen Group, it is also a central monitoring system, intelligent equipment management system, intelligent production management system and intelligent energy management system, which will control the overall manufacturing of the factory, significantly improve the digital production technology of the factory, and make it a "smart benchmark factory" in the global scope of the enterprise and even the Volkswagen Group.

How to successfully conquer the next market high ground? SAIC Volkswagen unveils its secret weapon

Only the factory is not enough, SAIC Volkswagen engineers in the "ammunition library" is more elaborately built the ID. family, from chassis research and development to space layout, forward-looking research and intelligent driving research and development, MOS intelligent vehicle connection system, to battery safety and performance, each place shows the ingenuity and efforts behind the ID. product.

Strong product strength, successful "winning the championship" in various fields

Thanks to saic and Volkswagen's precautions, the carefully built ID. family has received many praises since its release, without good quality, how to make consumers pay? SAIC Volkswagen is the "vanguard" of the safest pure electric vehicle model, the ID .4X.

How to successfully conquer the next market high ground? SAIC Volkswagen unveils its secret weapon

After the results of the China Insurance Auto Safety Index were announced on October 28, the car once again triggered a rush to buy, because it was a model that won four all-in-one best results in the history of China Insurance Research Institute, and only the front anti-collision beam used three layers of stamped steel plates, which was enough to reflect SAIC Volkswagen's persistence and intention in quality.

Subsequently, SAIC Volkswagen used the large space and highly intelligent ID.6 X as a "reinforcement force" to bring high-quality car options to the new home users of the e generation. 6-seater/7-seater optional space, IQ. Drive L2 driver assistance coupled with a maximum cruising range (NEDC) of up to 588KM will bring users a pleasant driving experience.

Of course, since it is a car built for a new family, the "digital" aspect must not be weak. In the digital cockpit, the ID.6 X is equipped with AR-HUD augmented reality head-up display, which projects driving information on the front windshield, enhancing driving fun and sci-fi. And ID. The Light language system can send out different color light reminders in multiple scenes such as navigation, incoming calls, voice interaction, etc., and maintain communication with the driver and occupants at all times.

How to successfully conquer the next market high ground? SAIC Volkswagen unveils its secret weapon

Once in Europe to tear Tesla's new model ID.3 released more fans' enthusiasm to a higher point, in addition to the highly recognizable appearance, based on the advantages of the MEB platform, SAIC Volkswagen ID.3 adopted a long wheelbase and short front and rear overhang design, the body size is 4261 * 1778 * 1568mm, so that although the car is a compact hatchback model, the wheelbase can reach 2765mm, perfectly matching the A+ class model, that is, the family of four fully loaded travel is also very spacious.

Many netizens have called him an "electric small steel cannon", and the defrosting function of the front and rear windows has also been called practical by netizens.

In addition to the same high quality, each car of the ID. family has its own unique points that can be applied to families of different ages. As the saying goes, Volkswagen's eyes are shining, and the ID. family retailed 7,007 units in November, continuing the hot selling momentum of 7,000+ units. Quality Fun Pure Electric Crossover ID.3 Launched in Late October Retail sales of 2,646 units in November, an increase of more than 110% month-on-month, continuing the upward momentum since its launch. As of November, the SAIC Volkswagen ID. family had accumulated annual retail sales of nearly 29,000 units. If you also want to add a pure electric car to your family, you may wish to choose a car for yourself!

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