On December 15, Li Yinan, the founder of Xiaoniu Electric Vehicle, officially released the new brand NIUTRON (Niu Innovative Energy), confirming its entry into the field of electric vehicles.
Li Yinan said that NIUTRON began to develop electric vehicle technology as early as November 2018, and the current production plant is in Changzhou, which can achieve an annual production capacity of 180,000 units. NIUTRON's first electric vehicle, a medium-sized SUV, has entered the commissioning and installation stages, and is expected to be produced in small batches in March next year and officially launched in September.
As a well-known high-end electric vehicle brand in China, after Maverick entered the electric vehicle, the first product is a medium and large SUV, which is also a high-end model with a high probability, competing with Tesla, Weilai, Ideal and other brands. However, For the Maverick's SUV can achieve high sales and consumer recognition, Xiaolei expressed concern.
In Xiao Lei's cognition, there are many new car-making forces that choose to start from the high-end, such as Weilai, Ideal, Gaohe, etc., but the cost of high-end cars is higher, and once the sales are not good, it is likely that there will be serious losses.
When Xiao Lei first came into contact with the automotive industry, he saw that many netizens thought that Weilai was not high-end enough to look at Weilai electric vehicles, and now Weilai has become synonymous with domestic high-end electric vehicles. The reason why NIO was able to succeed was not to succumb to temporary difficulties and persevered.
But at that time, the electric vehicle industry was just emerging, and investors were willing to support Weilai, even if Weilai had a loss. Now it's different, there are too many electric vehicle companies, how many investors are willing to support the Mavericks, it is really not easy to say. If the Mavericks' early losses are too serious, it may also affect the reputation of electric vehicles.
Of course, all this is only XiaoLei's speculation based on the status quo, whether the Maverick electric vehicle can succeed, the key depends on the quality and price of the car, as well as the way the manufacturer markets. Although Maverick has achieved good results in the field of high-end electric vehicles, electric vehicles and electric vehicles are two different things after all, and the consumer population is also different, whether the experience accumulated in the electric vehicle industry can be flexibly applied to electric vehicles is the key to Maverick's success.
The scale of the electric vehicle market is still expanding, which can accommodate more car companies, and it is no problem for the calves to come in and eat together. Previously, He Xiaopeng, CEO of Xiaopeng Automobile, said that in the future, only 5 to 10 car companies will become bigger and become industry giants, and other car companies will either be acquired, or transformed, or insist on eating leftover soup. Xiao Lei agrees with He Xiaopeng's point of view, and at the same time wants to remind the new car-making forces to prepare for the worst when entering the game.