As the topic, although the Audi TT sports car has gone through more than 20 years of three generations of evolution, and has made a great contribution to the influence of the Audi Logo in the field of sports.
According to official Information from Audi earlier, the current Audi TT model will be officially discontinued in 2021, and there are no plans to launch a follow-up model, even if the new concept model is still in progress. Then, as December draws to a close, the end of the Audi TT era will officially arrive, and the BMW Z4 should be able to breathe a long sigh of relief.
Probably the most independent of its products
From the beginning of the Audi TT project, it has decided the legendary career of this car and the maverick that is different from all the products of the brand, for the simple reason that the designers of audi TT have no frames, and unique characteristics are the only requirements.
In this direction, the Audi TT as a whole does not have too many edges and corners, the rounded body and all the current Audi products are very different, but the sporty attributes are still shown from the oversized slipback design and the thick double exhaust, until the launch of the last generation of TT symbolically add geometric elements to the light group and the grille, which echoes the family design concept and is more in line with the aesthetics of the times.
The interior and space don't have to pay too much attention, after all, the positioning of small sports cars and Audi's classic design will not bring too many surprises. In contrast, the powertrain is more interesting, the regular 2019 Coupe version is equipped with a 2.0T engine, the entry-level version and the high-power version have a maximum power of 197Ps and 245Ps respectively, matching the 6-speed manual transmission and 7-speed dual-clutch transmission and quatQuattro system. The TT RS is equipped with a 2.5T 5-cylinder engine, matched with a 7-speed dual-clutch transmission, zero hundred acceleration 3.7s, and the sporty attributes are more fully realized.
Why is the Audi TT discontinued?
From a product point of view, the Audi TT strength and design of the entry-level sports car have performed well, but the final discontinuation is somewhat regrettable. Fundamentally, the discontinuation of the Audi TT is actually because the audience range is too small, after all, such a small sports car does not have much comfort and practicality to speak of, and the not cheap price and relatively limited performance further limit its sales share in the sports car market.
In addition, the current situation of Audi's parent company Volkswagen also affects the future path of Audi TT. In the current wave of electrification, the progress of the Volkswagen ID series is not fast, and the traditional fuel market has begun to decline to varying degrees compared with last year, and the pressure it faces has forced it to begin to shrink the pace of trying in the fresh field, and the audi TT research and development cost is not low and the sales volume is not enough to support the "loss-making" series of this investment, and the suspension of production is expected.
Small sports cars, is there a future?
In a way, the Audi TT is not unique, and more likely represents the common situation in the narrow field of small sports cars.
The biggest shock to small sports cars should come from the fiercely developing all-electric performance car classification, such as the Krypton 001, The Mustang Mach-E, and the Perfectance version of the Model 3 are all strong opponents. In terms of acceleration performance, the ability to generally be around 3 seconds is not worse than any small sports car, and in terms of practical attributes, these at least medium-sized products are much taller than small sports cars. In contrast, these products are more able to integrate sports into life.
In this scenario, it is not surprising that brands such as Audi and BMW will shift their attention from models such as TT and Z4 to models such as RS e-tron and BMW i4. After all, the high torque characteristics of the electric motor itself are more emphasized than the essence of movement than the internal combustion engine, and the lower development cost is not too dependent on the advancement of sales, which is much more cost-effective than continuing to develop a performance version of the fuel system.
Conclusion:
The Audi TT era ends here, and if you look at this thread, the remaining time of small conventional fuels will not be too long. This change should be able to be thought of from the beginning of the debut of electric drives many years ago, and there are often the most suitable solutions in different eras. These products, which once relied on the sound of large-displacement engines to gain favor, have obviously been excluded from the future, and electric vehicles seem to be the most stable sports choice.