For a car brand, most of them are loss-making and profitable businesses, such as lamborghini, Ferrari and other well-known top sports car brands, generally attached to larger car groups to support high research and development costs. But the protagonist of this article , Mazda MX-5 is an exception, since the first generation of Mazda MX-5 came out in 1989, it can be said that it debuted and became famous, not only becoming the absolute star of the small sports car market, but also becoming a new profit point of the Mazda brand.
Some people may ask, small sports cars originally have a relatively close price, high sales is not difficult, right? In fact, it is not, otherwise why would the small sports cars that were popular in the Uk before disappear all disappear? There is also a Fiat 124 on the same platform as the current Mazda MX-5, even with the blessing of the Abarth sports department, it still cannot become famous in one battle. These are all related to the paranoia of the Mazda brand, the original intention of the manipulation experience.
Appearance: small, but extraordinary
In terms of car design, the smaller the car, the more test the design skills. In fact, it is not difficult to understand, for example, in the small car market to find a model that is better looking than the mid-size car benchmark SAIC Volkswagen Passat, the difficulty coefficient is definitely not low. In the same way, due to the limited size of the small sports car, it is not easy to show the elegance and sensuality of the sports car, but Mazda has done it. You could argue that it looks cheap, and I don't deny it, because it's a civilian sports car positioning. But the elements of the top GT sports car, such as the longitudinal rear drive, the rear axle differential, the automatic transmission and the open-top structure, etc., it can be a lot, the sparrow is small but complete, is not more admirable.
Interior: Designed for you who love to drive
Interior design, the new Mazda MX-5 is consistent with the old model, simple but not simple style, although the sense of luxury is not strong, but the visual effect is not cheap. At the same time, all functional configurations are tilted towards the main driving side, creating a strong sense of belonging for the driver. While there aren't many comfort features, it's just right, and that's enough for mazda MX-5 owners, who can provide far more fun driving than playing with those technology features.
Power: KPC dynamic control system added
Market Prospect Analysis: Goodbye, Never Again
summary
Even if the Mazda MX-5 is as good as a thousand, missing it is missing it after all. Today, although the new Mazda MX-5 is equipped with the long-criticized KPC dynamic control system, the handling has been upgraded again, but there is nowhere to experience. There has been news that the next generation of Mazda MX-5 or will replace the pure electric powertrain, perhaps at that time, there is a real opportunity to include it, but can the pure electric sports car still have that pure and original driving experience? Perhaps, because of Mazda's paranoia of not forgetting the original intention, it is still worth looking forward to.