As we all know, toyota Supra is Toyota's technology with planetary gears from BMW in exchange, this car and BMW Z4 can be said to be the same origin, basically a shell. But perhaps BMW did not expect that the Z4 in exchange for planetary gears will have the current consequences, that is, the sales of Z4 are not as good as Supra.
In the face of such dismal sales of the Z4, BMW recently revealed that it may eliminate the Z4 car in 2025, and the happiest laugh at this news is naturally Toyota, and the most worried may be our Chinese car players. Of course, they won't worry about the Z4 phase-out, they may be worried that Supra is going to go up again.
From the perspective of US sales alone, from 2019 to 2021, Toyota sold a total of 15601 Supra in the United States, which is about twice the number of Z4, which means that Supra basically crushes the existence of Z4. And in China Z4 is priced at 48.88-62.98 million yuan, and the price of Supra is 49.60-64.60 million, Toyota's price is higher than BMW has been very strange, more strange is that Supra also has to increase the price, the highest time to increase to 90,000 yuan, is this is how Supra is still a car is difficult to find, which can't help but be strange, obviously it is a car, and Toyota's brand value is inferior to BMW, why Z4 can't do Supra?
The core keyword is still "JDM", what is JDM? The full name is Japanese domestic market, which is a vehicle and its accessories produced in Japan. However, in the current circle, THE JDM is put on a drifting aura, and Supra is known as one of the four kings in JDM, so it is sought after by countless people.
But the current Supra is derived from the Z4, is it still a real JDM? This is probably a topic that most JDM fans don't want to face. All they want to buy is a Supra to prove their jdm fan status, even if they increase the price, they will not choose this generation of Supra's brother BMW Z4, even if the Z4 and Supra are as good as the performance, because JDM must be a Japanese brand, which is a ZZ right thing.
So it may also be the enthusiasm of Chinese JDM fans, so that Toyota has seen a large number of business opportunities, Supra from the mainland began to increase prices, orders as far as possible to supply the European and American markets, in the mainland to add money but also wait to pick up the car, only our JDM fans are looking forward to it, Toyota has made a lot of money, this means is not the first time Toyota has used.
In addition to Supra, Highlander, Crown and even Xena have so far had a price increase, poor consumers are still happy to do this, in fact, it is still the truth, Toyota through the means of hunger marketing to achieve profits at the same time, but also to recover the cost of low-priced sales in the European and American markets, and the final payer is our Chinese consumers, simply put, people are stupid money, for these people to add money to buy these cars, to achieve the purpose of showing off is the root cause of their willingness to increase the price.
So, if BMW really stops the Z4 in 2025, Toyota will definitely increase the size of the hunger marketing of the Supra, and then our JDM fans will definitely follow up, anyway, the two words of rationality in their hearts do not exist.