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Introduction: Smart new concept car global roadshow, mass production cars will be listed next year, the luxury pure electric car segment that is rising together, will it usher in a sudden X variable?
Smart's new all-electric car is finally coming.
The reason why the new model is said is because long before the smart pure electric trend has swept the world, the smart brand has been the vanguard of new energy in the Mercedes-Benz system, and has taken the lead in making an attempt to electrify.
When the electrification trend was superimposed on intelligence, Smart decided to say goodbye to the past and then embrace the future fiercely.
At the IAA Munich International Motor Show in September this year, Smart announced that it would become a new luxury pure electric car technology brand, and released the first concept car after the brand's complete renewal - the new Genie #1 concept car.
The Genie #1 Concept car is not only the first smart all-electric concept car of the new smart, but it also has a series of "firsts" such as smart's largest model, the first SUV model, the first OTA-enabled model and so on.
Today, we will have a good talk about how smart gives its sincerity in the Genie #1 concept car, and how the smart brand, which was once accurately positioned under the Mercedes-Benz system as an urban transportation pioneer, continues to play the role of "Mercedes-Benz's pioneer" in the era of intelligent pure electricity.
First, when pure electricity collides with new luxury, can you accept such a design?
The focus on luxury mini cars once made smart the only option in the segment.
Gasoline users who needed an urban elf and were unwilling to sacrifice their attitude and style basically only needed to consider whether to buy smart fortwo or forfour.
This is also the most conspicuous feature of the sprite #1 concept car," which "grows up" compared to previous smarts.
The concept car is a compact four-seat SUV with a length, width and height of 4290x1910x1698mm and a wheelbase of 2750mm. If you don't consider its compact body, its width and height are already close to that of a mid-size SUV.
Because of this, the concept car out of the previous comfort zone positioning, is particularly brave.
A new brand, a new intelligent electric track, and the design language of the Genie #1 concept car are also evolving in succession.
"Sensibility and Sharpness" is a design philosophy tailored by mercedes-Benz's global design team for the smart brand.
Finally, the Genie #1 concept car has an interior space comparable to that of a higher-level model under the exterior dimensions of a compact SUV.
Genie #1 concept car greatly simplifies the body line of smart's previous models, and only uses a few curves to outline the overall body contour, which is in line with the idea of heavy streamline and heavy wind resistance optimization in the era of pure electricity.
The concept car's roof uses a gold ring design, combined with a small tail wing that highlights the contour of the roof, plus no B-pillar to participate in the visual presentation, the overall feeling is flexible and not cluttered.
That's right, the Genie #1 concept car uses a B-pillar -- frameless gate design, and the lines from the roof to the body are kept in harmony.
In addition to the new design philosophy, the Genie #1 concept also wanted to highlight the smart brand's value of "embracing opposites" – such as the oversized wheels that harmoniously coexist with the rounded upper body and are more dynamic than previous smart models.
The lamp is also the focus of the Genie #1 concept car to reflect the positioning of "technology + new luxury".
After lighting up, a variety of lighting designs roamed the body of the concept car, such as the smart glow logo at the rear of the gold ring on the roof, and the welcome LED strip at the guard plate under the shot, and the smart iconic triangle element was perfectly integrated into the Elf #1 Y-shaped taillights/headlights.
In addition, the concept car is equipped with a ring body intelligent music lighting system, which allows the exterior lighting to interact with the on-board music - in fact, not only the appearance, the rhythm lights on the interior door panel of genie #1 can also be linked to Beats' customized sound.
Entering the car, the frameless car door is wrapped in a new smart style interior, in addition to the still rounded lines, whether it is a sense of technology or a sense of space, it is more futuristic.
Although it is a four-seater model like the smart forfour, the wider body and the space utilization of the pure electric platform, combined with the immersive canopy glass that further enhances the visual space, make the Genie #1 the most spacious smart.
So here's the problem. With such a style of concept car, do you expect a model after mass production? For the younger generation who buy a car more and more to see the value of the face, will such a look be a killing move?
Second, in this era, do you dare to call it smart if you are not smart?
The name smart is actually very suitable for the intelligent era.
When the smart brand debuted in 1998, it represented the other side of the word "smart": the well-dressed, neat and bright urban high-end crowd.
When the automotive industry's 2021 needs to be intelligent, can the smart brand in its prime match the more deeply rooted meaning of the word "smart and agile"?
The most intuitive experience in terms of intelligence in the Genie #1 concept car is the new smart cockpit.
The concept car is a smart model without a dashboard, and all related operations and displays will be carried through the 12.8-inch touch screen on the center console.
Smart designed a new car-based system for this touch screen, "Inspiration Planet". In addition to the standard digital service ecology and voice assistants, the differentiation of the Inspiration Planet is mainly reflected in the "sense of refinement", that is, the iconic new "geometric polyline UI/UX" user interface and interaction design style.
The electronic and electrical architecture behind the intelligent cockpit, auxiliary driving, etc., smart seems to be more radical than the brother models in the Mercedes-Benz system.
75% of ECUs can be upgraded at a later OTA level, which is a number that impresses us with the intelligence of the smart brand. This means that all the functions of the production car have the opportunity to provide a better user experience through software upgrades.
In addition, the Genie #1 concept car is equipped with a new central integrated computing architecture, which claims to be able to centrally control four core modules such as infotainment system, driver assistance system, electric drive electronic control system, and electronic/electrical system.
L2+ functions such as intelligent parking assistance, ACC, pilot assist, lane keeping, emergency avoidance, etc., will also be the basic operation of future mass production vehicles. Smart's super APP has been officially launched, in addition to the existing community functions, the future will also provide including digital keys and other car control functions.
Then the problem arises again. Selling cars and selling configurations, in the era of more and more intelligent human-computer interaction, will driving such a car make you feel particularly cool? Do young people prefer a little sci-fi?
In addition to smart electric, the new smart will also embark on the "lifestyle" track. Or it should be put another way, smart, as the first batch of car brands that focus on "lifestyle", now wants to start a new start in the form of intelligent interconnection.
How to activate young users who yearn for smart in the era of mobile Internet has become a key plan in addition to smart car building.
Circle layer, community, surrounding, joint name, is the answer given by the new smart.
Among them, the circle layer and community refer to the riders' clubs and hobby communities in the new version of the smart APP - although the new car has not yet arrived, the accumulation of smart old owners and brand enthusiasts is still there, and it is right to make full use of it.
The peripheral and co-branding refer to smart's new lifestyle brand smartidea, as well as the cooperation with Beats and so on.
Is such smart a radical force "running into the future"?
After talking about the car, let's talk about history.
Since its inception, smart has been labeled as the most refined and sustainable label in the Mercedes-Benz family. Small and beautiful, it is an accurate summary of Smart's past achievements.
But on the other hand, smart is also the most aggressive electrification sub-brand of Mercedes-Benz, whether it was or is.
As early as 2007, Smart launched its first mass-produced pure electric model, the Smart Electric Drive. Using the classic two-door, two-seat design, it is equipped with a 30kW motor, with a top speed of 120 kilometers per hour and a range of 110 kilometers per nedc.
After the development of smart Electric Drive to the third generation, it was given the name smart EQ. But in fact, the electrification process of smart is even close to 10 years earlier than Mercedes-Benz's EQ series - the EQ series was officially released in 2016, and the first model EQC is already in 2019.
But rather than simply launching an electric car, what can better reflect the positioning of smart "Mercedes-Benz pioneer" is actually the abandonment of fuel vehicles.
On May 14, 2019, Smart launched the #21 Series Limited Edition model.
These 21 smart fortwo became the last fuel vehicles of the smart brand. Since that day, Smart has become a luxury car company that only manufactures pure electric vehicles, and it is also the first car company in the world to completely abandon gasoline cars and only manufacture pure electric vehicles.
Konstantin Grcic, the designer in charge of #21, said at the time: "It also symbolizes most of the meaning of 21 years old: freedom, breaking boundaries, breaking through" – 2019 marks the 21st anniversary of the first model of the smart brand.
Fourth, next year's mass production of smart pure electric SUV, are you optimistic?
Smart is a luxury brand that is popular in the field of mini cars.
In the gasoline era, people's impression of smart is often the transportation artifact of medium and large luxury car owners, or the commuting companion of cbD busy people.
When smart enters the pure electric intelligence, can the leader of the mini car meet the expectations of consumers? The Genie #1 concept car is a good attempt, and I hope that the production model will continue to surprise us.
Finally, let's give you a discussion question: how much does a smart new car sell, can you accept it?
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