Wen\Wei WuXian
As with the dismal sales of SUVs and sedan segments, the overall sales performance of the MPV market is also not optimistic. According to data from the Association of Automobile Manufacturers, the overall sales volume of the MPV market in November this year was only 84,000 units, down 24.8% year-on-year and 3.7% month-on-month; the cumulative sales volume was 982,000 units, an increase of 3.1% year-on-year, showing a downward trend compared with the broader market.
Judging from the top ten models, Wuling Hongguang, Wuling Capgemini, Fengxing series MPV, Odyssey, Chase G50 and so on have shown a downward trend. Below we give a brief review of the top-ranked key models.
NO.1 Wuling Hongguang
Wuling Hongguang achieved monthly sales of 16,353 units in November, although it fell by 32.5% year-on-year, but it still ranked first in the MPV sales list, and the market position of Wuling Hongguang can also be seen. The decline in Hongguang's sales is not only related to the overall cooling of the automobile market, but also related to Hongguang's own positioning in the low-end cheap market, but the particularity of the current lack of development of the market segment is linked.
NO.2 Buick GL8
In the low-end MPV market, Wuling Hongguang is the first to be moved, and in the high-end MPV market, Buick GL8 is a hegemonic existence, although the same in November sales have declined, only 11214 vehicles, but the decline in sales still failed to hinder the position of the first sales in the high-end SUV market.
NO.3 Trumpchi M8
As the big dark horse of this year's independent MPV, trumpchi M8's performance is very exciting. Sales reached 7,118 units in November, up 49.9% year-on-year, which is not easy in today's environment.
NO.4 Alexand
Honda Alexon achieved sales of 5,296 vehicles in November, an increase of 18.6% year-on-year, as a joint venture MPV, although sales can not be compared with the Buick GL8, but compared with the same brother Odyssey is still excellent performance. And the new Alexand is already on the way, and its sales are expected to rise further in the future.
NO.5 Trumpchi M6
Trumpchi M8 pearl jade in front, Trumpchi M6 also performed well, November 4335 vehicle sales performance, an increase of 4.5% year-on-year, although the sales volume did not exceed 5000, but also very good.
The above-mentioned top five MPVs have achieved monthly sales of more than 4,000 in November, while the monthly sales of models such as Wuling Capgemini, Fengxing series MPV, Odyssey, Chase G50, and Wuling Journey are between 2,000 and 3,000 units, and such sales are actually not worth mentioning in today's Chinese car market volume, and there is nothing to say.
In addition, The Kustu, which was pinned high hopes by Beijing Hyundai, achieved a monthly sales of 1883 vehicles in November, such sales performance I think did not meet the expectations of Beijing Hyundai, which also shows the dilemma that Hyundai is currently facing in China, once the scenery was the same, but now it is lackluster, ten years of Hedong and ten years of Hexi is the best portrayal of Beijing Hyundai.
At the same time, the fourth generation of Jiahua, which was once vigorously touted by Dongfeng Yueda Kia, entered the market at a high price, and its sales have not yet entered the TOP15 of the MPV sales list, and its monthly sales are expected to be below 1500 units.
Write at the end:
Overall, the sales performance of MPV in November is not optimistic, in addition to Trumpchi Shuangxiong and the Japanese Ai Lishen, most of them perform poorly, which also shows that the MPV market segment is not good, if you do not come up with some real power, want to continue to rely on shell mixing days, and eventually can only face the fate of being eliminated.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)