With the full liberalization of the three-child policy, the MPV market with large space and more seats has ushered in new development opportunities. In the 300,000 yuan MPV market, Buick GL8 has always been a benchmark. However, after the listing of the new Honda Alexand, there are some loyal consumers in the market who prefer to queue up to pick up the car after the year and also buy the Honda Alexand. This also makes users who already have the intention of buying a car have concerns about their choices, so why should they insist on buying Honda Alisson? Next, we will talk about this topic in combination with car purchase discounts and car purchases.
The store sold 130 units, and Alexand only sold 8
Let's first take a look at the sales data of Honda Alexand, which sold only more than 1,000 vehicles in December last year, and the cumulative sales volume from January to December 2021 was close to 50,000 vehicles, which is a good level in the domestic MPV market. Its main competitor, the Buick GL8, sold more than 20,000 units in December last year and more than 170,000 units in January-December 2021, more than three times that of Honda Ellison.
By investigating the sales data of Dongfeng Honda 4S stores, we learned that one of the stores sold a total of 130 vehicles last month, and Honda Alishen only sold 8 vehicles, accounting for about 6% of the store, accounting for a relatively low proportion.
In the Honda Elite car series, the best sales are "2022 2.0L e:HEV Deluxe Edition", mainly because this car, as the second highest-end model in the whole series, is only less than the top model, such as automatic parking, 360-degree panoramic image, reversing side warning and other functions, these configurations have little impact on daily cars, and more importantly, the 19,000 yuan higher users feel that it is not worth it. Compared with low-end models, the "2022 2.0L e:HEV Deluxe Edition" is more comprehensive in terms of practical functions such as driver assistance, electric trunk, front and rear seat heating, rear power seats, etc., and it can be said that it is more worthy of the price of about 300,000 yuan, so most users choose this model.
There is no discount on the new model just listed, and it takes 30 days to pick up the car
Honda Accent's new model has just been listed, there is no cash discount, and there is no installment subsidy, due to insufficient production capacity to pick up the car is also very long, but the old model has a 30,000 yuan discount, but the inventory has been quite small. Details are as follows:
First, buy a car in full
2019 Alexand preferential 30,000 yuan; 2022 Alexand has no discount, taking the "2022 model 2.0L e: HEV Deluxe Edition" as an example, the hard cost includes insurance costs (about 6,000 yuan), licensing fees (about 2,000 yuan), purchase tax (about 26,735 yuan), and the final landing price is about 347535 yuan.
Second, installment / replacement car purchase
There is also no preferential treatment for installment car purchases, and the annual interest rate of 50% down payment for 24 installment loans is 4%. It is equivalent to a down payment of 156400 yuan, 24 monthly supply and demand of 6517 yuan, and there is interest of 12512 yuan, which is not very cost-effective. However, Honda Alisson provides a replacement subsidy of 6,000 yuan, which is relatively good, and the details can be seen in the following table:
The 2019 Alishen is currently cleaning up the inventory, only a small number of car sources, and most of them have been booked; the 2022 Alishen has no existing cars at all, and can only go to the store about 5 units per month, and the manufacturer's production capacity is seriously insufficient, so the order is also scheduled to the next year, and the pick-up cycle takes at least 30 days.
Buick GL8 has a large space, but it is not fuel-efficient, so home users choose Alexand
According to our understanding, the majority of ellies who choose Alexand are home users, and a small number are for business. Among them, a considerable number of household users are two-child or even three-child families. Such users have higher requirements for vehicle space, but also want the vehicle to have flexible storage space. In addition, as a two-child, three-child family, itself has a lot of pressure on life, so it is hoped that the vehicle has a lower cost of using the car, and honda Alisman undoubtedly has a greater advantage in this regard.
In terms of product strength, Alissen is almost the benchmark of the current 300,000-level household MPV, Honda's humanized concept is fully displayed on this car, and users like its changeable seat combination and the magic three-row seat folding method. What's more, the ultra-low fuel consumption of the hybrid system is beyond the reach of other MPV in the same class. Of course, Buick GL8 also has the advantages of large space and good comfort, but the fuel consumption is too high, and the performance of AliShen is more balanced, so the Buick GL8 seems to be only suitable for commercial use, and the burden on home is still too large.
In addition, the reason why Honda Ai Lishen can't sell the Buick GL8 is that on the one hand, the capacity is insufficient, on the other hand, the household MPV users are diverted by other MPVs, but if you choose a commercial MPV of about 300,000 yuan, the Buick GL8 can be said to be the only choice, so the sales volume is naturally higher.
Finally, let's summarize the car information of the two cars
Honda Alisson maintenance cycle of 5000 km or 6 months, small maintenance cost of 455 yuan, three years of driving 60000km maintenance cost of about 6109 yuan, an average annual need of 2036 yuan, in the same level is a normal level.
The maintenance cycle of Buick GL8 is 5000 km or 6 months, and the conventional maintenance cost is 792 yuan. The maintenance cost of 60,000km in three years is about 12,505 yuan, an average of about 4,168 yuan per year, which is much more expensive than Honda Alishen.
In addition to the problem of using the car, the residual value rate of the vehicle is also of great concern to everyone
This Honda Ai Lishen, which was licensed in April 2015, traveled 113,000 kilometers in a fast time of 7 years, and now sells for 163,400 yuan, combined with the price of the model at that time, the discount rate is not high.
This buick GL8 was launched in August 2015, opened 128,000 kilometers, the mileage and age of the car are close to the honda Alissen above, and now it sells for 142,000 yuan, and the retention rate is also quite good.
summary:
Honda Ellison sales are not as good as buick GL8, but from the product and user group analysis, the two cars actually have only a small part of the intersection, that is, a small number of company users will compare the two cars. Most home users will choose Honda Alexand because it is more suitable for two- and three-child families in terms of fuel consumption, space flexibility, and configuration. This also makes Honda Alexon one of the few options in the same class, so in the case of insufficient production capacity, its pick-up cycle is even more than 30 days, and there is really no way.