In recent years, with the continuous breakthrough of technical barriers by Chinese manufacturing, with the exquisite craftsmanship of manufacturing to win the recognition of the market, Chinese brands in the Chinese automotive industry chain have also moved from ice-breaking to prosperity. Although the "pain" of chip shortage this year has brought unprecedented challenges to the entire automotive industry, In recent months, Chinese brands have shown strong resilience, not only the overall share continues to rise, but the monthly sales of major independent car companies are also bright spots. Next, let's take stock of what are the sales highlights of mainstream Chinese brand car companies in the past November?
Changan Automobile: China's automobile brand sold the crown
According to Changan Automobile's November sales data, Changan Automobile's Chinese brand cars sold 135,000 units this month, although it decreased year-on-year, but in the first 11 months, the cumulative sales of Changan Automobile's Chinese brand cars have reached 1.6314 million units, an increase of 19.77% year-on-year, becoming the top Chinese automobile brand sales. Among them, the sales of autonomous passenger cars in November were 94,600 units, and the cumulative sales volume in the first 11 months was 1.1261 million units, an increase of 26.6% year-on-year.
Overall, thanks to the tenacious growth momentum in the first three quarters of this year, the overall scale of Changan Automobile is still in a leading position in the head camp. And from the perspective of specific product structure, the main products CS75 series and CS55 series are still stable at more than 20,000 vehicles. However, this month, the performance of the Yidong series was slightly insufficient. Previously, Changan Automobile has successively announced the relevant information of the second-generation CS75 PLUS, and perhaps with the second-generation CS75PLUS entering the new product cycle, Changan Automobile's monthly sales are expected to usher in a new breakthrough.
Geely Automobile: China's passenger car market sales
According to Geely Automobile's November sales data, Geely Automobile sold 135,900 new vehicles in November, an increase of 22% over the previous month. In the first 11 months, the cumulative sales volume in China was 1.169 million units. From the overall scale, although it is impossible to complete the annual sales target of 1.53 million units, the cumulative sales of 1.169 million units can basically be booked as the "sales crown" of the Chinese brand passenger car market this year.
This confidence comes more from the hot sales of the Chinese star series. According to official data, in November, the Sales of the China Star Series was 25,386 units, of which the Monthly Sales of The Star Yue L was 11,083 units and the Sales of Xingrui was 12,702 vehicles. It is worth mentioning that the cumulative orders of Xingyue L have exceeded 93,000 units. Although it is impossible to quickly digest this huge order volume, it also lays the groundwork for Geely Automobile's future sales growth.
Looking at other series, the Emgrand family sold 25,195 vehicles in November, the Shuangbo family sold 18,700 vehicles in November, the Shuangbin family sold 19,341 vehicles in November, and the Lynk & Co brand sold 25,000 vehicles in November. Overall, the monthly performance of each series is basically stable, but the Lynk & Co brand has a momentum of further growth.
Great Wall Motor: The domestic SUV segment has sold the top spot
According to official data from Great Wall Motors, Great Wall Motors sold 122,500 new vehicles in November, of which overseas markets accounted for 15,000 units, an increase of 61.3% year-on-year. In the first 11 months, Great Wall Motor's cumulative sales reached 1,118,600 units, an increase of 16.3% year-on-year, and overseas sales of 127,000 units, an increase of 106.3% year-on-year.
From the overall scale point of view, Great Wall Motor's sales in the first 11 months have exceeded that of last year. It is worth mentioning that unlike Geely and Changan Automobile, Great Wall Motors is walking on "one leg" with SUVs, although this year there have been frequent news of Great Wall Motors restarting the car project, but as of now, there has been no specific news.
However, this does not affect the hot sales of Great Wall Motor's five major passenger car brands. From the perspective of brand structure, the Haval brand sold 69,000 new cars in November, of which the Haval H6 is still the "half the sky", with sales of 32,400 units in November, accumulating more than 101 months of domestic SUV sales; Euler brand sales of 16,000 units in November, an increase of 39.2%; tank brand performance is the most eye-catching, tank 300 first delivery exceeded 10,000, and tank 500 received 22,000 orders on the first day of pre-sale.
As for Weipai, it sold 6,286 units in November. In terms of high-end brands, the Great Wall still needs to make "hard work".
BYD: The new energy passenger car market is the top seller
According to official data, BYD sold 90,100 vehicles in November, up 252.7% year-on-year. Dm models accounted for 44,000 units and EV models sold 46,000 units. From the perspective of specific product structure, BYD's explosive models "multi-point flowering". Among them, Han EV won the top spot of 200,000+ high-end pure electric cars with the results of 10,021 vehicles in November. Qin PLUS DM-i continued to win the A-class new energy sedan sales championship with a performance of 28151 units, while Song PLUS DM-i also won the November 2021 National Hybrid Insurance Championship.
It is undeniable that the reason why BYD's many products have won the championship is inseparable from BYD's comprehensive layout of the technology industry chain and accurate grasp of the pain points of the development of different stages of the industry.
Take the blade battery, in order to convert the purchase thinking of the market consumer group from oil to electricity, it is first necessary to solve the pain points of endurance and safety, so the blade battery based on safety and breaking the anxiety of endurance came into being. Dm-i is based on the safety advantages of blade batteries, and further enlarges the "dessert" of new energy vehicle travel through the five major product advantages of "fast, smooth, quiet, provincial and green". Through the dual-line layout of pure electricity and DM-i, BYD's new energy transformation road has also taken a more stable step.
SAIC Motor Passenger Cars: Chinese brand car export sales crown
According to official data, SAIC's passenger car sales exceeded the 100,000 mark in November, an increase of 24% year-on-year. Cumulative sales in the first 11 months have reached 695,000 units, up 25% year-on-year. Among them, in terms of exports, SAIC Passenger Vehicles exported a new high in November, exceeding 49,000 units, an increase of 62% year-on-year and 39% month-on-month. The cumulative export volume in the first 11 months has reached 245,000 units, exceeding the total export volume of last year, and it is the champion of domestic Chinese automobile export sales.
As we all know, in recent years, with the continuous breakthrough of technical barriers by national automobile brands and the launch of a march into the global market, more and more car companies are accelerating the layout of overseas markets. Under the great mission and historical responsibility of globalization and automobile power, SAIC Motor's continuous export volume of passenger cars has reached a new high, which undoubtedly proves that China's intelligent manufacturing is being recognized by the international market.
It is understood that as of now, SAIC Passenger Vehicles has been deployed in 66 countries and regions around the world, including many localized markets of international mainstream brands, such as Europe and Australia and New Zealand and other high-energy markets.
In the domestic market, roewe iMAX8, Roewe RX5 series and MG brand performance are good. Among them, the cumulative sales of roewe IMAX8 in the first anniversary of the listing have exceeded 23,000 units, entering more than 200,000 MPV sales OF TO5, and the mg brand's first Zhichao Technology SUV "MG ONE" pre-sale has also received more than 3,000 orders in seven days.
FAW Hongqi: China's high-end brand "pin crown"
According to faw-hongqi official data, the Faw-hongqi brand sold 25,400 vehicles in November, an increase of 1.5% year-on-year, and the cumulative sales volume from January to November was 261,400 units, an increase of 46.7% year-on-year. It is worth mentioning that as of November, the Hongqi brand has achieved eleven consecutive increases.
In the downturn of tight supply chain and chip shortage in the global automotive industry, it is not easy to stabilize the body, let alone achieve continuous growth. I have to admit that as the beginning of China's automobile dream, since the opening of the "new Hongqi" strategy in 2018, the strong development momentum of Hongqi is indeed obvious to all, not only with the Hongqi H9 and E-HS9 to make more than 500,000 luxury car market, for the first time with the shadow of Chinese brands, but also continue to surpass Lexus, Cadillac and other luxury brands, and quickly accelerate towards the scale of BBA.
Some people may say that this is a achievement of Hongqi with the aura of the national car, but as everyone knows, the image of the national car is a strict requirement and encouragement for technology and quality for the red flag.
Red Dot Observation: In fact, in addition to the above-mentioned "sales champions", including Chery Automobile, GAC Trumpchi and GAC E'an in the autonomous sector of GAC Group, as well as Dongfeng Fengshen, Fengguang and Fengxing brands of Dongfeng Company, they have all shown strong resilience under the background of the downturn of this year's sales environment and chip shortage, highlighting a more tenacious vitality than the joint venture brand. It is believed that with the rising of the younger generation of consumer groups who pay more attention to the product itself than the brand premium, the golden age of Chinese brands is accelerating.