Text/Ball Review/Zi Yang Correction/Zhi Qiu
In recent years, more and more domestic mobile phones have focused on overseas markets, xiaomi, OV and other domestic mobile phone brands, in some countries and regions, have achieved good sales results, and even climbed to the first place in the sales list.
Xiaomi phones are popular in India
India is the first stop of many domestic mobile phone brands to go to sea, the original Indian mobile phone market has been occupied by Samsung and LG, but under the continuous impact of Chinese smart phone brands, domestic mobile phones have become the largest force in the Indian mobile phone market.
January 24 news, the well-known data survey agency Canalys announced India's 2021 smartphone shipments, from the data point of view, in the Indian smartphone market shipments of the top five, there are four Chinese mobile phone brands, namely Xiaomi, vivo, realme and OPPO, of which Xiaomi is to beat Samsung, becoming the indian mobile phone market shipment of the most mobile phone brand, reaching 40.5 million units, grabbing 25% of the market share, while Samsung only has 19% of the share, Xiaomi's advantages are still extremely obvious.
Interestingly, Indian users have repeatedly boycotted domestic mobile phones, but from the perspective of sales and market share, Indian consumers are simply inseparable from Chinese mobile phone brands.
Behind Xiaomi's success in the Indian market
I believe that many consumers are curious about what kind of layout Xiaomi has done in the Indian market, which has made its products so popular.
In the author's opinion, the reason why Xiaomi is successful in the Indian market is mainly for three reasons:
First, Xiaomi pays more attention to localization in the Indian mobile phone market, which is also the usual strategy for domestic mobile phone manufacturers to open up overseas markets. According to the author's understanding, the use of localization strategy to develop the Indian market, can make it easier for Xiaomi to gain a foothold in an unfamiliar environment, and produce a high degree of stickiness with local consumers, Xiaomi's mobile phone products launched in India are in line with the use habits of local consumers, which is also one of the main reasons why Samsung lost to Xiaomi in the Indian mobile phone market.
Not only that, when Xiaomi does product promotion in India, it often invites local stars as endorsements to further enhance the popularity of Xiaomi mobile phone products.
At the same time, Xiaomi's millet home opened in India will invite locals to do sales, which is more conducive to helping millet sell mobile phone products and allowing local consumers to learn more about millet products.
Second, Xiaomi's smartphone products are more distinctive. In fact, whether it is Xiaomi or OV products, compared with Samsung and Apple, they are more innovative.
It should be known that Xiaomi is not only good at innovation in appearance, but also good at innovating technology and hardware, bringing consumers very distinctive mobile phone products.
It is precisely because Xiaomi has a strong enough sense of innovation that the mobile phone products launched are more competitive and easily recognized by Indian users.
Third, Xiaomi's mobile phone products have a high cost performance. According to the author's understanding, Xiaomi has been working on the Indian market and has always taken the cost performance of products as a double-edged sword, and constantly harvested Indian consumers.
In addition, India's economic level determines the local consumers' acceptance of mobile phone product prices, it is reported that India's total GDP in 2021 is only 2.95 trillion US dollars, while China's total GDP has reached 1.77 billion US dollars, which means that India's local consumer economic level is not high, mobile phone manufacturers instead of launching high-end flagship products, it is better to take the cost-effective route.
Obviously, Xiaomi's research on Indian consumers is very thorough, taking the lead in taking the cost-effective route and seizing the market to consolidate its position.
Write to the end
Overall, it is not surprising that Xiaomi can win the first place in the Indian market. The author believes that xiaomi's advantages in the Indian market are extremely obvious, and it is expected that in 2022, millet will most likely maintain the first position in India.
For Xiaomi, in addition to standing firm in the Indian market, it is also necessary to continue to exert efforts in the European market, only in this way can Xiaomi have the opportunity to surpass Samsung and complete the goal of the first global sales.