According to the custom, with the departure of the "Golden Nine Silver Ten", the domestic automobile market began to enter a "hibernation period". However, to everyone's surprise, judging from the sales volume of the automobile market in November, due to the easing of the "chip shortage" problem, the automobile market in November showed a slight "recovery" compared with October.
According to the latest retail sales statistics of the Automobile Market Research Branch of the China Automobile Dealers Association (CAAC), the domestic narrow passenger car market sales in November were 1.816 million units, down 12.7% year-on-year and 6.0% month-on-month; the cumulative sales volume from January to November was 18.041 million units, an increase of 6.1% year-on-year.
Sedan article
Judging from the list data released by the Association of Passenger Vehicles, the volume of the sedan market is still leading the SUV market, the new energy market, and the MPV market. According to the data released by the Association of Passenger Vehicles, the statistical sales of the latest retail sales of domestic cars in November 2021 were 892,000 units, down 11.4% year-on-year and 6% month-on-month. Among them, the cumulative sales of cars from January to November were 8.797 million units, an increase of 7.5% year-on-year.
Highlight 1: Xuan Yi regains the championship!
Since entering 2021, the sales volume of Wuling Hongguang MINI EV has grown rapidly, and even surpassed Xuanyi in October to win the championship. Unfortunately, however, the Wuling Hongguang MINI EV failed to defend its title, ranking second in the November car sales list with a monthly sales volume of 40,395 units (up 22.1% year-on-year).
For Xuanyi to regain the first place in the car sales list, Brother Cylinder was not surprised. Compared with the Hongguang MINI EV, Xuanyi's product matrix is more abundant, in addition to the classic Xuanyi and the 14th generation Xuanyi, there are also Xuanyi e-Power models unveiled at the Guangzhou Auto Show in November. It is understood that the comprehensive fuel consumption of Xuanyi e-Power models in 100 kilometers under THEDC working conditions is as low as 3.9L.
Watch point two: Passat returns to the list!
Since the end of 2019, after the "defeat" of the China Insurance Research Institute, Passat has not appeared on the car sales list for a long time. However, with the mid-term revamp of the Passat, the sales volume of the Passat has been "picked up". According to the data, Passat's sales in November 2021 were 14,585 units, up 16.7% year-on-year, higher than B-class cars such as FAW-Volkswagen Magotan and Buick Regal, and the sales rank was second only to the "Japanese Three Musketeers".
I have to say that after the mid-term redesign of the Passat, it did break out a good product force, including the design of the double front face and the improvement of the configuration. It is worth mentioning that volkswagen Passat's new model is only sold for about 150,000 yuan after the terminal discount, which is much higher than the joint venture B-class sedan of the same level. Of course, the reason why Passat's sales can pick up is not to rule out that the "chip shortage" problem of volkswagen group has been alleviated.
Watch point three: BYD Qin soared!
Judging from the november car sales rankings, BYD Qin is undoubtedly the model with the largest sales growth. According to the data, bydio Qin's cumulative sales in November were 30,049 units, an increase of 489% year-on-year. I believe that many people will wonder why BYD Qin has such a large increase? Specifically, the reason why BYD Qin's sales can increase so much is mainly because the by-band will combine the sales of Qin, Qin EV, Qin Pro, Qin Pro DM, Qin Pro EV, Qin PLUS EV and Qin PLUS DM-i, boosting BYD Qin to become the fourth in the car sales list.
Some people may feel unfair, but Brother Cylinder believes that this move of the Association reflects the mainstream development trend of the market at this stage, and the traditional fuel vehicles, hybrid models and pure electric vehicles develop together. Of course, this also reflects that BYD has achieved success in the transformation of the automotive industry to new energy, and its products have been recognized by consumers.
SUV article
Although the size of the SUV market is slightly smaller than the sedan market, many readers will pay more attention to the SUV sales ranking, after all, to some extent, independent brands occupy more seats in the SUV sales ranking. According to the sales data of the Association, the cumulative sales volume of the SUV market in November was 841,000 units, down 12.4% year-on-year and up 7% month-on-month; the cumulative sales of SUV models from January to November were 8.261 million units, an increase of 5% year-on-year.
Watch point one: Tesla Model Y sales soared!
I remember that in September 2021, the Tesla Model Y successfully topped the list with one. Unfortunately, when everyone was able to continue to top the sales list because Tesla was able to continue, tesla Model Y fell to the 13th place in the sales list with a sales performance of 13303 vehicles. In the November SUV sales rankings, the Tesla Model Y ranked third in the sales list with a sales record of 23,117 units, behind the Haval H6 and BYD Song.
Perhaps many people will feel that the sales performance of Tesla Model Y is unstable, but its product strength cannot be ignored. If you look carefully, we can find that whether it is Haval H6 or BYD Song, it has a more complete product matrix. Taking BYD Song as an example, in addition to Models such as Song PLUS and Song Pro, there are also pure fuel, EV, plug-and-mix and other energy forms, providing consumers with a wealth of choices. Under the empowerment of rich product matrix, BYD Song is still difficult to open a significant distance, and we can see from tesla Model Y's strong product force. Of course, Brother Cylinder believes that the "war" between BYD and Tesla has not yet officially started.
It is understood that the BYD Song family's blockbuster model Song Pro DM-i is only currently open for pre-sale, and it will take some time before it is officially launched. Therefore, BYD Song's next sales volume is expected to increase. At the same time, the domestic production rate of Tesla Model Y parts continues to increase, and it is expected that there will be subsequent price cuts. In this regard, the cylinder brother expects that the second and third places in the SUV sales list in 2022 will become the main battlefield of BYD Song and Tesla Model Y, and the follow-up Haval H6 may also join it, and the three will compete for the champion of the SUV sales list.
Watch point two: Red Flag HS5 is on the list again!
In the top ten of the November SUV sales list, the Hongqi HS5 is undoubtedly a "dark horse". According to the data, The hongqi HS5 sold 15,240 units in November, an increase of 38.6% year-on-year. The reason why Hongqi HS5 can be so popular is mainly because Hongqi HS5 is a product with a relatively balanced price and product strength, coupled with the influence of Hongqi brand, the sales of Hongqi HS5 have kept rising. However, combined with the sales of Hongqi Automobile at this stage, it is still very difficult for Hongqi to achieve the sales target of 400,000 vehicles this year.
Highlight 3: Veranda is in the top 10!
In the November SUV sales rankings, the Velanda is definitely the most outstanding model. According to the data, Veranda sold a total of 15,064 new cars in November, an increase of 43.5% year-on-year. As a sister model of the RAV4, the Velanda is based on the Toyota TNGA architecture, so the two models maintain a high degree of consistency in terms of safety and other aspects. Perhaps influenced by the reputation accumulated by Toyota RAV4 Rongfang and GAC Toyota in the domestic market for many years, Velanda has maintained a good sales performance since its listing, and even climbed the sales list with RAV4 Rongfang in November.
However, combined with Toyota's performance in the sedan sales list and SUV sales list, we can preliminarily estimate that Toyota has a good response to the problem of "lack of core" to ensure the normal production of products.