In recent days, the hottest incident in the car circle is the Euler good cat "chip door" incident, which even alarmed the central media. The cause of the incident is that the Great Wall claimed that it was equipped with a Qualcomm Snapdragon 8155 chip when promoting euler good cat, which is also the core selling point of euler good cat.
However, the owner of euler good cat found in the process of use that his car is not equipped with a Qualcomm Snapdragon 8155 chip, but an Intel 4-core A3940 chip in 2016, the performance gap between the two chips is like buying a BMW, but in fact, it is a Baojun, and the two chips are not a level in terms of value or experience.
Tanuki cats for princes occur from time to time in the car circle, and they appeared on the Tesla Model 3 last year, but Euler Good Cat did more than tesla Model 3 this time, which is undoubtedly a naked fraud to consumers. In response to this incident, the Great Wall official said that it will give the owner a 7200 yuan worth of rights and interests package, including free upgrades to Carplay and HiCar functions, and the current R & D personnel have been working around the clock to develop the system; extend the free entertainment traffic package for two years; and the first owner of the three electric lifetime warranty services. For the solution given by Great Wall Motors, most Euler good cat owners said that they could not accept it.
For the "chip door" incident, it not only affected the euler good cat model, but also made consumers question the Great Wall Motor. First of all, the chip was secretly replaced by the owner himself, followed by the Great Wall's insincere statement on this incident, which inevitably made consumers feel cold, and the sales of Great Wall Motors are expected to be affected.
This year for the Great Wall Motor, this is a difficult year, according to the sales data provided by the Association, in October, the sales of Great Wall Motors is only 82,033 vehicles, down 23.6% year-on-year; although the sales volume in November achieved month-on-month growth, but the increase is not large, sales are only 89,000 vehicles, down 23.2% year-on-year, this achievement almost made the Great Wall fall out of the November car manufacturers sales ranking TOP10.
In this year's fuel vehicle market, the monthly sales of The Haval H6, known as the God Car, were surpassed by Changan CS75 and Honda CR-V respectively, and even tesla Model Y, which is a new energy vehicle, once surpassed the Haval H6 in single month sales. To put it bluntly, if the Haval H6 is not sold in the same generation as two generations, its sales ranking in the SUV market will be particularly embarrassing, and in terms of the current market environment, the dominance of the Haval H6 may never return.
Changan, Great Wall, Geely three car companies are recognized as the first-line independent brands in China, among which the Great Wall is the lowest in terms of sales, according to the current sales situation, this year's annual sales are destined to be unable to break one million vehicles, and Changan and Geely are far behind.
As a second-tier independent brand, BYD has grown extremely rapidly in sales this year, and has refreshed the single-month sales record of the brand's history for six consecutive months. In November, BYD's sales reached 97,242 units, up 84.1% year-on-year, once again surpassing the Great Wall.
Why say it again? In fact, in October, BYD has surpassed Great Wall Motors in terms of sales, according to BYD's current development situation, after the production capacity keeps up and more DM-i family members are listed, BYD's sales exceed the Great Wall or will become the norm. After all, in BYD's sales composition, new energy vehicles account for 92.67%, and new energy vehicles are the main force of future cars.
This also means that BYD is no longer a second-tier independent brand, and is accelerating its impact on the first-line independent camp, and the Great Wall will be the first first-line independent car company to be cut down by BYD.
For Great Wall Motors, the past two years have been stretched, and the traditional market has been unable to let Great Wall Motors sit back and relax, which can be seen from the development strategy of great wall in the past two years. Since last year, the Great Wall's Haval, WEY, Euler has changed in marketing, determined to seek a breakthrough through the new naming method of its models, but the Great Wall's change only stays in the naming, and does not come up with the actual technology to subvert the industry, at best it is a marketing improvement.
The tank brand is completely a bonus, perhaps even the Great Wall itself did not expect that the tank 300 and tank 500 can have such a high heat. But the hardcore off-road vehicle market is fundamentally a niche market, and this market cake is so big, how long can the high popularity of the tank brand be maintained? Presumably, no one can say for sure.
Write at the end:
For Great Wall Motors, in fact, the most fundamental problem is that there is no car product, and the strategy of walking on one leg does not go far on two legs after all. And this "chip door" incident of Euler's good cat undoubtedly made the Great Wall's already sluggish sales worse, and it is natural to be overtaken by BYD.
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