"I recently attended a seminar entitled 'Implementing Strategies through People', and I asked the sponsors of the meeting if there was another option — or if someone could implement the strategy through dogs. When technology, structure and process become the focus, we often turn a blind eye to the nature of management in which people are the protagonists of management. Blunt calling, working, or running out of money, many worried survivors of corporate restructuring are no strangers to such and such fiddling. How different Carnegie's salesman-like warm, thoughtful, enthusiastic control is, though his advice is sometimes manipulative. ”
--Gary Hamel (world-class master of strategy)
Pictured: Dale Carnegie
Dale Carnegie was born into a farming family in Missouri. He began his career at Armour & Company in South Omaha, where he worked as a salesman for ham, soap and lard. After placing his region on the top of the nation's sales, he traveled to New York to study at the American Academy of Dramatic Arts, traveling the country like Dr. Harry in "Polly of Circus." Realizing that his artistic potential was unlikely to become a master, he returned to sales — selling PACKWARD cars. Shortly thereafter, he persuaded the YMCA in New York to allow him to open a public speaking class.
"How to Stop Worrying and Start a Life"
Author: Dale Carnegie
Dale Carnegie's How to Win Friendships and Influence Others is a self-study book by the locals. He wrote in his foreword: "If, after reading the first three chapters, you still have not improved in the skills to cope with life's challenges, I will regard this book as a total failure." The book was a textbook written by Carnegie for his course, "Productive Conversations and Relationships." His goal was to write a "practical manual for relationships."
How to Win Friendships and Influence Others
He wrote in his foreword: "If, after reading the first three chapters, you still have not improved in the skills to cope with life's challenges, I will regard this book as a total failure." ”
Carnegie claimed that he racked his brains to achieve this goal. Not only did he read a wide range of books himself, but he also hired a researcher to spend 18 months reading books that he didn't have time to read. "I remember a biography of Theodore Roosevelt, and we read hundreds of books." Carnegie went on to interview everyone from Clark Gable to Marconi, from Franklin C. Carnegie. Franklin D. Roosevelt) to Mary Pickford and a host of other well-known personalities.
Carnegie was an extraordinary salesman, though he didn't recognize the title. How to Win Friendships and Influence Others is a simple sales book, but full of fun. "The principles we have laid down here are not just theories and speculations, they are as invincible as magic. It doesn't sound very credible, but I've seen them in action, and it's really transforming the lives of many people. ”
Carnegie predicted that his principles would certainly bring friends and influence. The first principle is "there are basic skills in getting along with people": "Do not criticize, blame or complain, express your sincere and heartfelt gratitude, and arouse the desire of others." ”
Carnegie then proposed six ways to win the favor of others: "Genuinely warm to people; smile; name, for a person, in any language, is the most beautiful and important voice; listen well to others; encourage others to talk about themselves: discuss topics of interest to others; through sincere language and behavior, let others feel that they are important." ”
Carnegie's book is also dotted with anecdotes from famous and nameless people. For example, George of North Warren, Pennsylvania, is a character in the book. He "worked at the service station for more than thirty years, and eventually the service station was replaced by a highway, and in desperation, he had to retire." But he did not give in and turned to fiddler, popular with people across the country.
Much of the content in How to Win Friendships and Influence Others is vulnerable to criticism and satire. Peter Drucker once said in an interview that he never thought that through self-cultivation, he would be able to achieve both great wealth and sainthood. However, the demand for such books is constant, and their necessity can be inferred from this. In fact, in many of the books now published, Carnegie's influence is still traceable. Peters and Waterman's successful customer service was inspired by the section "The Greatest Secrets of Getting Along with People" in Carnegie's book. The works of people like Mark McCormack also often simply rescore old Carnegie songs from 50 years ago.
Carnegie's thinking still seems correct: "People are the protagonists, and the key to success in business is how you manage people and how you get along with them." ”
He became a fiddler and was welcomed by people all over the country.