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On November 29, the "Insider Picket Bureau" of the main up of station B uploaded a video of a secret visit to Yoshinoya's store, exposing that the clerk would store vegetables with poor traits for a long time, sour and smelly minced meat, and "old oil" that was changed once a week for making processed meals, and immersed kitchen utensils that had touched garbage cans into food raw materials.
On November 29, the topic #Yoshinoya used stinky meat foam to appear on the hot search, and as of 20:50, the topic had reached 64.49 million views.
Yoshinoya responds to suspected "dissolution of relations"
But the Yoshino family doesn't seem to be buying it. A few hours after the video was released, Yoshinoya's official Weibo posted a fact sheet on "Hop Hing Restaurant Group".
Hop Hing Restaurant Group said that Yoshinoya in the Chinese market belongs to different operating companies, Beijing, Tianjin, Hebei, Henan, Inner Mongolia, Northeast three provinces of Yoshinoya is operated by Hop Hing Catering Group, the relevant video of Yoshinoya restaurant is not within the scope of operation of Hop Hing Catering Group.
In the second half of the information note, Hop Hing Catering Group said that food safety is always a top priority, and has arranged for major leaders to lead the establishment of a self-inspection working group, and from now on, it will carry out self-inspection and self-correction at the Yoshinoya restaurant it operates to ensure that every product provided to customers is a product that reassures customers.
According to the National Enterprise Credit Information Publicity System, Yoshinoya (China) Investment Co., Ltd. was established in June 2015, with its registered address located in Fute North Road, China (Shanghai) Pilot Free Trade Zone, with a registered capital of US$48 million, and the legal representative is Kenichi Aohe, and its business scope includes catering management. Yoshinoya (China) Investment Co., Ltd. was formerly known as Yoshinoya Restaurant Management (Shanghai) Co., Ltd.
According to the shareholder information queried by the Tianyancha platform, Yoshinoya (China) Investment Co., Ltd. is wholly owned by Yoshinoya Group Co., Ltd.
At present, Yoshinoya (China) Investment Co., Ltd. has invested in more than ten companies, distributed in Shanghai, Shenzhen, Wuhan and other places.
Among them, Yoshinoya (China) Investment Co., Ltd.'s investment in Tianjin Hexing Jiyejia Fast Food Co., Ltd. and Yoshinoya Hexing Food Industry (Tianjin) Co., Ltd. accounted for 49%, with investment amounts of 24.5 million yuan and 19.6 million yuan respectively. The catering companies in Fujian, Shanghai, Jiangxi, Sichuan and other places account for more than 50% of the investment, which has more dominance than the enterprises it invests in Tianjin and other places.
According to the information on the website of Yoshino Company, at present, in China, the Yoshinoya chain brand is distributed in 13 provinces and municipalities such as Beijing, Shanghai, Guangzhou, Tianjin and so on, with nearly 545 stores and more than 10,000 employees.
The risk information of the Tianyancha platform shows that many subsidiaries and branches of Yoshinoya have been subject to administrative penalties. Among them, Shenzhen Jiyejia Fast Food Co., Ltd. was fined 5500 yuan for food violations; Shenzhen Jiyejia Fast Food Co., Ltd. Zhongxin Branch was warned for food violations. In addition, in October 2019, Shanghai Yoshinoya Fast Food Co., Ltd. was fined 11,200 yuan for publishing false advertisements.
As of the time of the Jiefang Daily Shangguan News reporter's press release, in addition to the "Hop Hing Restaurant Group", no other operators have stood up on behalf of the Yoshinoya to respond, and the "Insider Picket Bureau" has not yet announced the location of the secret visit to the store.
Netizens are talking hotly
For the current so-called "official response" of Yoshinoya, many netizens said that even if it is not the store that the operator is responsible for, it feels that this information note is mainly used to clear up the relationship, and consumers have not yet received an apology from the "owner", and even the problem has not been claimed, which is really difficult to accept.
Many netizens also believe that the "insider picket bureau" should expose the location of the secret visit to the store at the same time as releasing the video, so that the "owner" can hardly evade responsibility, and it will also help the regulatory authorities to intervene in the investigation as soon as possible and the timely protection of consumer rights.
For the suggestion of netizens, the "Insider Picket Bureau" responded to the Jiefang Daily Shangguan News reporter that not exposing specific store information is to protect undercover visitors.
In the second half of this year, the UP owner sent a number of restaurant secret visits, but when the video was released, it often did not mention the specific store address, some people thought that this was more effective to hit the overall image of the brand, and it was easier to attract social attention, but some people pointed out that although such a "half-covered face of the pipa" protected the secret visitors to a certain extent, it caused information asymmetry, which was not conducive to timely supervision and rights protection
Beef rice giant, known as the "weather vane of the Japanese economy" In November this year, Japan's Yoshinoya raised prices in the local area
In November this year, according to CCTV, prices in many countries have risen significantly against the background of tight global supply chains and rising energy prices. In Japan, beef rice from the large restaurant chain Yoshinoya has also begun to rise in price.
The reporter is located near Shinjuku Station in Tokyo, and on average, customers come in every 5 minutes to spend money.
Tokyo's upturn in the pandemic has gradually restored the flow of customers at local restaurants, but Yoshinoya has recently raised the price of its signature product, beef rice, by about 10 percent, and the price of a bowl of beef rice in a normal portion has risen to 426 yen (about 24 yuan). This is also the first time in seven years that the price of Yoshinoya beef rice has increased nationwide in Japan.
As soon as the news came out, it immediately aroused widespread concern in Japanese society. Beef rice is loved by Japanese office workers because of its high quality and low price, and is also known as the "weather vane of the Japanese economy", and generally speaking, it will not easily increase prices. But with the yen depreciating and imported beef and crude oil prices soaring, even beef rice giant Yoshinoya had to raise prices and pass on rising costs.
In addition to beef rice, since this month, Japan's main edible oil company "Nissin Olliyu" has once again raised the retail price of edible oil, which is also the fourth time the brand has raised prices this year, and the price of edible oil per kilogram has risen by more than 130 yen (about 7.3 yuan) in a year. In addition, the price of wheat flour, sugar and other prices have risen, making many bread, frozen food, potato chip manufacturers in Japan announce price increases one after another, and consumer spending pressure continues to increase.
Since August last year, the company announced the closure of 150 stores
In August last year, the news that "Yoshinoya will close 150 stores in the Chinese market" was on the hot search. According to media reports, Yoshinoya will close 150 stores around the world by February 2021, of which 100 are in Japan and 50 are overseas. It is reported that the overseas stores planned to close involve the Chinese market.
Judging from the announcement of the Yoshinoya, the Yoshinoya chose to close the store on a large scale, or the business situation deteriorated sharply due to the epidemic. From March to May 2020, Yoshinoya's cumulative loss reached 4 billion yen (about 267 million yuan), and in fiscal 2020, it is expected to lose at least 9 billion yen (about 600 million yuan), and its surplus in fiscal 2019 is only 700 million yen (about 46.63 million yuan).
According to reports, the "Yoshinoya" brand in the Chinese market is operated by the Hong Kong-based Hop Hing Group and the Japanese Yoshinoya headquarters respectively. Hop Hing Group mainly operates Yoshinoya stores in Beijing-Tianjin-Hebei, the three northeastern provinces and Hong Kong under the franchise model, while the stores in other regions are managed by the branches of Yoshinoya headquarters in Shanghai, Shenzhen and Taiwan.
Ho hing Group CEO Hung Ming-ki also responded to the news of Yoshinoya's closure through Weibo, saying that due to the impact of the epidemic, the flow of people in front of the store has dropped sharply, and the consumer demand of customers has undergone fundamental changes, as an investor and operator of Yoshinoya, it is necessary to find a business model that suits the times and conforms to the trend of the trend.
On July 28, Hop Hing Group issued a medium-term profit warning, and due to the impact of the epidemic, the net profit loss attributable to the shareholders of the listed company did not exceed 70 million yuan. Hop Hing Group's net profit attributable to shareholders of listed companies in the same period of 2019 was 57 million yuan.
Source: Xiaoxiang Morning Post