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Treat consumers as "big wrongs", and BMW also demonized after Porsche?

Recently, a news was exposed on the Internet, a BMW 5 Series plug-in hybrid version of the owner, the replacement battery is as high as 460,000!

You read that right, 460,000! And it's the BMW 5 Series, not the 7 Series.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

This BMW operation is really quite unkind, to put it bluntly, it is to play consumers as monkeys. The reason for this is that one owner bought a BMW 5 Series plug-in hybrid in 17 years, which sold for as much as 500,000. It is reasonable to say that because it is a plug-in hybrid model, the cost of the car in the later period will be lower than that of the general oil car, but what the owner never expected was that this car added more troubles to him.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

This car in the past year, there has been a battery system failure, often in the middle of the road suddenly turned off, dragged to the 4S shop after repair, each time can only maintain a few months on such a problem, until some time ago, the car has such a problem, 4S shop told him that this time can not be repaired, need to replace the battery. But the price of this battery was really shocking to the owner, and it was 460,000.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

Although the concept of vehicle zero-to-whole ratio is already familiar to everyone, that is, the sum of the price of vehicle parts is several times the price of the whole vehicle. But this 460,000 battery is also too expensive, can be called a sky-high price battery, it is understood that because the owner bought the previous generation of BMW 5 series plug-in mixed version, its high-voltage energy accumulator can not be disassembled, so only the whole battery system can be replaced together, a car 8 cells, each cell is quoted at 30,000 yuan, which does not include the price of the wire pipes and other spare parts inside.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

So the first point of the owner's anger is that BMW did not take into account the user's later maintenance problems, blindly put the defective technology on the mass production model, and the result was that the owner had to pay for it out of his own pocket, and it cost 460,000 to change a battery, who saw it and was not angry.

Secondly, the battery is a problem during the warranty period of the whole vehicle, the owner asks to replace the battery, and the 4S shop is looking for various excuses and reasons to shirk, just repeatedly repairing his car, but not long after the warranty period, he will spend 460,000 to repair the car. No matter who this is, they will think that the 4S store is obviously pitting him.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

Just after the warranty period, just have to change the battery, which is too coincidental, say who believes. The final solution given was to buy back the BMW 5 Series at a price of 180,000, but the owner did not accept it, believing that BMW had no sincerity at all, and finally could only go to the point of litigation.

And BMW to do this kind of thing is not the first time, before bmw also had a burning oil incident, the reason is that BMW 3 series burning oil is serious, and BMW official feedback, BMW gave the solution is: behind the owner of the car in the maintenance of the secretly added 0.5 liters of oil, because the owner complained that every 5,000 kilometers will burn 0.5 liters of oil, and BMW This operation directly makes people speechless, each time adding 0.5 liters of amount to the car to burn oil, it is equivalent to not solving the problem of burning oil.

Treat consumers as "big wrongs", and BMW also demonized after Porsche?

Write at the end

Regarding these two things, BMW's approach is very disappointing, whether it is in the battery incident or the burning oil incident, BMW officials should give a reasonable statement or solution. It is said that BMW in the domestic market in the past two years to beat Mercedes-Benz, Audi, become the crown of sales is obviously drifting, word of mouth is about to be inversely proportional to sales, to know that this after-sales service if not done in place, it is to pick up the stone in the drop of their own feet, BMW you will not want to follow in the footsteps of Mercedes-Benz, right?

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