Recently, we have seen a hot topic, Toyota, Honda, Nissan three giants began to "electrocute", released the electric strategy and the first electric model, Can Japanese electric vehicles be overturned?
In the era of traditional fuel vehicles, it is no accident that Japanese cars can lay a foundation, and they do have their own unique features, and there are many fans in China. However, when electric vehicles are popular, Japanese cars are obsessed with hybrid tracks, focusing on energy saving and fuel-saving experience, which is not wrong in itself, but there are obvious mistakes in strategy, so it has lost the first-mover advantage in electric vehicle tracks.
However, in the face of the tide of electrification and intelligence, Japanese cars have not been tied up and have shown their own tenacity. While continuing to adhere to the hybrid model, several oil-to-electric models were also born before, and even several models were sent directly from their own brands, but non-"parental" did not hang the brand label, such as the models that Guangben took from Aeon, and the market effect was obviously not good.
Nowadays, Japanese cars have also tasted the original taste of many domestic car brands, although the configuration is higher than the joint venture brand, the appearance design is also good, and the sales volume is not good, just because of a standard. The Honda electric vehicle that does not hang the Volkswagen standard can still not be sold, and the Honda electric vehicle that does not hang the Honda standard is still not chosen.
As a result, Toyota, Honda, Nissan three major brands have successively released a pure electric strategy and the first model, Toyota bZ4X, Honda e: N series, Nissan Ariya three arrows in unison to the electric vehicle market, in the Chinese market electrification process significantly accelerated. Without exception, several models do not have much surprise, compared with many new car-making forces, it can even be said that the performance is mediocre, most of them can not get rid of the shadow of traditional models.
Toyota bZ pure electric vehicle based on e-TNGA pure electric architecture research and development, and the traditional car idea, pure electric vehicle Honda and Toyota will still adopt a two-car strategy, FAW Toyota, GAC Toyota joint production of bZ4X, the price of both is the same, have launched 5 configuration models, pre-sale price range of 22-300,000 yuan.
Toyota bZ in the appearance design relative to its own models has been more radical, completely abandon toyota fuel vehicles "family design language", and even can not see the shadow of Toyota oil vehicles, but put into the intelligent network car market, has belonged to a more "mediocre" design.
In terms of endurance, toyota BZ series is equipped with ternary lithium batteries, and does not use BYD blade batteries, of which the single motor version is equipped with Panasonic's 71.4kWh battery pack, CLTC range of 615 kilometers; dual motors equipped with 72.8kWh battery packs of the Ningde era, with a range of 500km and 560km, respectively.
In order to increase the attractiveness of new cars, the Toyota BZ series uses a second-generation solar charging system, a solar charging dome that can generate electricity, and the official system can generate electricity for vehicles to travel 1750km a year. In terms of intelligence, it is equipped with Toyota's third-generation ToyotaSafetySense (Toyota Chi Heng Safety System) and provides basic L2-level driving assistance.
Relatively speaking, the Toyota BZ series does not have much of a surprise, just like the Volkswagen ID series, which makes people feel a little disappointed. Invariably, Honda electric brand e:N The first electric vehicle e:NS1 has been listed, and the price range after subsidies is 175,000-218,000 yuan.
Similar to the Toyota BZ series, Honda has also developed a new electric platform for electric vehicles, based on the e:N Architecture F platform developed by Honda, the new e:N Design design language, the entire front face of e:NS1 is very simple and stylish, and the idea of Honda fuel vehicles is basically the same.
e: NS1 is equipped with a 150kW drive front motor, the maximum torque is 310N·m, the battery pack adopts cathartic lithium battery of the Ningde era, the battery capacity is 68.8kWh, and the cruising range is 420 km and 510 km, respectively. At the same time, the Honda CONNECT 3.0 pure electric vehicle version is adopted, which integrates AI voice assistant, car home interconnection, energy management, OTA online upgrade and other functions.
Dongfeng Nissan is not satisfactory in the hybrid car market, so the electrification strategy has to speed up the process, and recently Nissan's new electric vehicle Aria opened blind booking, and the price is expected to be no less than 250,000.
Dongfeng Nissan Aria was born in the Renault-Nissan-Mitsubishi Alliance's new electric vehicle platform CMF-EV, and toyota and Honda's exterior design style, the front face uses Nissan family V-Motion grille, the appearance style is quite radical, and the shape follows a large number of design elements of the car.
Dongfeng Nissan Aria offers batteries with a capacity of 87kWh and 63kWh, with WLTC ranges ranging from 430-610 km depending on the model version, and the new car will also introduce the e-Pedal single-pedal driving mode. According to the information revealed in the early stage, Ariya will be equipped with a square ternary lithium battery provided by the Ningde era.
The three giants have chosen the SUV as a breakthrough, Honda e: NS1 chose to start from the small SUV, Toyota and Nissan are in the medium-sized SUV to cut in, the three in the appearance of the design, relative to themselves have a lot of changes, but relative to the new car-making forces are still slightly conservative, which is also the traditional car companies to do smart electric vehicles can not get rid of the shackles.
In addition, as the brand's first model, it does not focus too much on the inner roll of endurance and acceleration performance, but focuses on practicality. Dongfeng Nissan Aria is the most aggressive this time, 0-100km/h acceleration only takes 5.1s, the hybrid track lost Huarong Road, and the electric vehicle market cannot be lost. Toyota BZ and Honda e:N are relatively conservative, with zero hundred acceleration in about 8 seconds.
In terms of the intelligence that consumers are most concerned about, Honda uses the CONNECT 3.0 pure electric vehicle special version, which integrates AI voice assistant, car home interconnection, energy management, OTA online upgrade and other functions to support remote control of mobile phones.
Toyota's third-generation ToyotaSafetySense provides basic L2-level driver assistance.
Ariya is equipped with ProPILOT 2.0 smart control pilot technology, ProPILOT Remote Park and e-Pedal integrated smart control pedal.
On the whole, the first model of the japanese top three chose to enter the game conservatively, whether it is the car machine or the power and appearance, there is not much advantage with the domestic car, and even not as good as the domestic car. At the same time, only one model of the three major brands has been released, and the model can be less selective, and it is too early to borrow a car to say that it is going to be overturned.
Nowadays, domestic cars have been rushed on the electric vehicle track, and they have accumulated experience in technology, so simply choosing electric vehicles, buying domestic products is more reliable than buying Japanese. If Toyota Honda Nissan wants to catch up, it also needs to show more sincerity to impress consumers.