There is always a particularly strange way of thinking that a brand new in three years has a greater sense of value than a brand that is 30 years old.
Let me say, this is a disease, it can be cured.
Xiaopeng, Ideal, Weilai this kind of enterprise is essentially relying on marketing, targeted design of products, each product has a clear goal, want to pry open the user's money bag.
So you will think that the new forces are very in line with your car needs, such as the Xiaopeng P7's 700km ultra-long endurance performance, and then say that the ideal ONE can hang a green card, the size is particularly large, the screen is particularly long, and then the price is very high, but you are as a god to provide for the Weilai ES8.
None of these points don't step on your pain points and make you feel that they are particularly good.
But I always believe that the automobile industry is a talent-intensive, technology-intensive, capital-intensive industry, there is no so-called curve overtaking project, only products with solid technology and stable workmanship are worth buying.
There are not many excellent enterprises in China's auto industry that integrate talents, technology and capital, and the Great Wall, Changan and Geely in the traditional fields are all strong players, and I will always believe in their achievements in the basic manufacturing industry, while there is only one player in the new field, that is, BYD, which has abandoned fuel vehicles.
Battery research and development, production, design, BMS system processing, chip research and development, manufacturing and other key links, BYD has entered a very comprehensive industrial state, it not only builds cars, but also serves many upstream and downstream enterprises.
There was a meme two days ago, which was very interesting.
"I think BYD is very low, bypassing the Xiaopeng bought by BYD, and finally found that Xiaopeng still uses BYD accessories, and goes around or does not bypass BYD."
This stem is real.
For example, Xiaopeng's IVI host is BYD supply, a while ago 36Kr sent a text Xiaopeng, Weilai intends to use BYD batteries, and for example, some Chinese companies use vehicle-grade chips, about 20% of which are produced by BYD.
A while ago, Skyworth Automobile appeared, and the proud technology was equipped with BYD's DM-i power architecture.
It is not to say how strong BYD is, but in this impetuous, assembly car era, there are not many companies that can precipitate down to do technology, the current industrial status quo is that you can build cars with money, just now we also said that car building is technical precipitation, although there is money to build cars, but after all, in the eyes of the capital market, these companies are more like bubbles on the shoulders of giants.
When the giants are there, they can fly higher, and when the giants fall, their dreams are shattered.
Technology precipitation is a very long cycle of things, for many companies really want to overcome a technology is very difficult, for example, BYD's IGBT chip research and development history has to go back to 2005, 18 years to make today barely get rid of the shackles of the industry.
Know that getting rid of the shackles and being at the forefront are two concepts.
At present, the success of most new forces is only judged by the number of sales, but I think this is extremely superficial, and the era of industry water release can really achieve "bigger cars, better design, longer endurance, and better service" to leverage the consumer market.
But the underlying logic is still to fight for technical reserves and industrial scale.
BYD has the strength to mobilize 1 million production capacity per year, but also has the technical reserves to integrate vehicle technology, and at the same time, there is a research and development team that continues to move forward, and the industry has a very high evaluation of Wang Chuanfu.
But I still can't figure out why someone is always attracted by some superficial advantages of the new forces, using the new forces of BYD accessories while saying that BYD is very low.
studied but cannot comprehend.