Based on the 2021 annual ranking list of the retention rate of each series of cars released by third-party institutions, it can be seen that Japanese cars have a three-year retention rate of 71.91%, pressing on German cars, Korean cars and other car systems, becoming the top of the three-year retention rate ranking. There are also many brands in the Japanese car camp, such as Nissan, Toyota, Honda, Mazda and so on. In the 2021 3-year retention rate ranking of fuel vehicle brands, toyota can be seen to lead The Japanese brands such as Lexus, Honda, and Nissan with a retention rate of 78.34%, becoming a leader. To be honest, I will not be very surprised by such a result, after all, Toyota's Prado, Highlander and other models are regular customers in the forefront of the retention rate list, not only that, Toyota Camry also became the top of the 2021 joint venture brand medium-sized sedan retention rate ranking with a three-year retention rate of 81.20%, land Cruiser also has a one-year retention rate of 120.29%, and ranked among the top of the 2021 import brand SUV retention rate ranking.
It is worth mentioning that the Land Cruiser, which has such a high retention rate, is not the model with the highest retention rate of Toyota, after all, Toyota also has an Alpha with a 4-year retention rate of 106%. This car is Toyota to create a luxury MPV, the car since entering the domestic market, has been adhering to parallel imports, with a long history of seniority and luxury and comfortable riding experience, deeply favored by rich people and stars, even in the 83.90-92.00 million pricing on the basis of the need to increase the price of 20-300,000 cars, so that the landing price is close to 1 million yuan, but helpless this car is still in short supply.
Thanks to the market situation of the car at a higher price, the retention rate of the car is one of the very few models in the domestic market that shows value-added, like in 2020, the retention rate of the car in the first year was 125.58%; two years later, the retention rate of the car was 118.58%, and the four-year retention rate was also 106.38%, and in 2021, the retention rate of the car in the previous years was also more than 100%, which can be called "the preservation of the god car". In other words, the price added when picking up the car will also be integrated into the retention rate in the follow-up, no wonder most consumers will not reject the behavior of raising the car, and even be regarded as a way to show economic strength. So, let's take a look at what kind of product power Alpha relies on to attract attention.
In terms of appearance, the decent cover front end is inlaid with a wide body decorative strip, the lower part is inlaid with a large size grille, the inner net adopts a straight waterfall step design, the headlights of the layered design are located on both sides of the grille, the silver decoration under the headlights extends to the bottom of the front, the front bumper is also inlaid with black decorative panels placed vertically on both sides, and the round hole style of the front fog lights are not absent. The aura of the entire front part of the car is still good.
On the side of the body, black load-bearing columns combined with different colors of the roof create a suspended roof design, the body surface does not use superfluous lines, the front fenders are irregularly concave, and the straight silver decorative strips under the doors improve the recognition of this part. At the rear, the roof extends out of the large size spoiler, the rear windshield is inlaid with a wide body silver decorative strip, the two ends are equipped with irregularly shaped taillights, creating a penetrating design, under the rear bumper, you can also see the relatively large size of the black skid plate, the skid plate surface is also inlaid with silver decorative strips, the entire rear of the car to give people a sense of grandeur.
Sitting in the car, the four-frame multi-functional steering wheel comes into view, the 10.5-inch LCD central control screen is located on the right side of the steering wheel, the two sides of the screen are inlaid with vertically placed air conditioning outlets, the periphery of the air outlet is also inlaid with silver decorative strips of the same height, and the air conditioning control panel below the screen retains the original operation buttons. Looking down, you can see the transmission console with wood-textured decorative panels, and the electronic parking button near the main driving side is independent of the black operating board. To be honest, the overall interior design of the car is still relatively simple, but the centralized layout makes the overall interior of the car quite full.
Compared with the design of the cockpit part, I think the rear seat is a highlight of the car, like the four-way slide rails under the second row of seats, which can make the seat easily move forward and backward, left and right, the front of the seat is embedded with electronic push support, which can be folded and hidden when not in use, and will not waste the space in the car, and can be opened at 180 degrees when used, if the second row of seats is adjusted to the rear, and lie flat at 180 degrees, the passengers lying above this seat can feel the first class experience.
Summary: Alpha's appearance from the front to the rear of the car has a high degree of recognition, although the interior of the main driver is not biased towards youthfulness, but the wood texture design used in many places increases the sense of luxury in the car, and the multi-functional space seat improves the comfort of the car, in addition, the car also provides a rich configuration, as well as a comprehensive strength of a good oil-electric hybrid system, the overall product strength is not weak, in the entire MPV market, it is also difficult to meet the enemy. As for the reason why there will be a price increase to one million landing behavior, I think the main reasons are the following two points, first, the marketing in Toyota, creating an atmosphere of more monks and less porridge; second, the lack of production capacity has caused a situation of short supply. So, do you think you can accept Alpha's behavior of raising the car at a higher price?