Following the pre-sale of lantu's new MPV dreamer official announcement two weeks ago, Denza also announced the official map of its new MPV a few days ago, coupled with the two MPV that are in the pipeline, Hongqi and Extreme Kr, and the collective strength of independent brands, indicating that the domestic MPV market will usher in another round of spring, and they are all locked in the luxury high-end market.
Although Denza has not yet officially revealed the name of the new car, various renderings of its advanced positioning on the Internet are doomed to the price of the new car will not be too close to the people, and it is expected to start from 450,000 yuan. For the Denza brand that has been unknown in the market, including two lower-priced models that were listed earlier: the Denza 500 and the Denza X, there is no sense of existence. All at once deep into the price hinterland of traditional luxury brands, can Denza MPV have a foothold?
Alpha-like looks, not the point
It is believed that since the listing of GAC Trumpchi M8, although it is called Buick GL8, the sound of calling it "domestic Elfa" is endless, especially after the new master version has replaced a pair of vertical nets with more exaggerated sizes, the aura of the entire Alpha is more vivid.
However, when seeing depressing a new MPV, the title of "domestic Alpha" may need to be replaced by a new owner. Looking 45° from the front of the car to the right, I can guarantee that most consumers will make it indistinguishable from the real Alpha Fool. The slightly protruding engine compartment at the front of the car, the front face including the headlight shape, the size of the mid-mesh and the style of the heat dissipation ports on both sides all hit the face of the familiar Alpha.
It is undeniable that from this point of view, the front face design of Denza's new MPV is indeed more advanced, and it should be able to give the target user a coveted sense of stability. Even the front half of the side of the body is a strong sense of Alpha vision. The second half is relatively original, similar to a silver D-pillar embellishment, and there are quite new energy design elements of the through-type taillights, bringing good vehicle recognition. However, I personally believe that compared with the sharp front face design, the slightly short and simple style of the tail has converged on the momentum, which is not necessarily a good thing for the high-level image that Denza MPV wants to outline.
Of course, in terms of the basic elements of the product, Denza is quite well built. It is reported that the new car is more than 5.2m long, the wheelbase is up to 3.1m, and the standard is equipped with a double-sided electric sliding door, and like aviation seats, Tanner audio, Xiaoice boxes, multiple smart screens, etc. We can imagine, it is all available, but look at the configuration of that version will be richer. In other words, in this piece, dextel MPV's product competitive strength is far above Alpha, and the price is less than half of Alpha.
So the success of Denza MPV is an inevitable event?
Not necessarily. After all, buying a self-owned brand MPV at a price of 450,000 yuan is still a test of the ability of domestic consumers to taste new things. What's more, Denza is not so sharp in terms of brand power, even if its origin is not small. It is a new energy vehicle brand jointly created by BYD and Daimler, which is actually a Mercedes-Benz gene in the Denza brand. The height of the brand has instantly increased several grades, but even with the endorsement of the traditional luxury brand Mercedes-Benz, Denza has not grown up well, and the two models listed in the early days have not delivered satisfactory answers, can we expect the new MPV to counterattack at a higher price?
The height of Mercedes-Benz is obvious to all, but deforestation's idea of reaching high-end brands cannot be recognized by consumers, at least for the time being. Therefore, even if the alpha's appearance is reproduced, coupled with the luxurious configuration of the pull,it may not be able to stand out from the competition with other luxury brands.
BYD DM-i empowerment, there may be drama
Nowadays, I believe that without much introduction, we all know how hot BYD is in the domestic new energy vehicle market. As BYD's "own son", Denza naturally receives extra care from the parent company. The reason why BYD can stand out in the new energy wave in recent years is due to the listing of super hybrid DM-i technology models.
It is understood that the Denza MPV, which is deeply rooted in BYD's true transmission, will also provide super hybrid DM-i and pure electric two power versions, which can achieve a wide-area heat pump operating temperature of -30-60 °C, and provide a variety of driving modes to choose from. Among them, the pure electric endurance is between 500-800km, and the super hybrid DM-i version is expected to have a comprehensive endurance of up to 800-1100, and the pure electric endurance is more than 200km.
To be honest, for the Denza MPV equipped with super hybrid DM-i, I personally think it is still a bit of a look. Looking at the entire MPV market, in addition to the Lantu Dreamer, which only announced the pre-price, it is still relatively blank in the pure electricity sector for the time being. As we all know, pure electricity will be the top priority of the next transformation of traditional vehicles, and Denza can indeed seize the opportunity to take the cake of the high-end new energy MPV market one step ahead.
What's more, with the endorsement of BYD's super hybrid DM-i technology, it has a relatively solid mass base. It not only solves the user's anxiety about the endurance of pure electricity, but also has the advantages that traditional MPV models cannot match in terms of performance, fuel economy and driving quality of the vehicle. It is the final form of future MPV evolution, erasing people's inherent impression that large MPVs are not fast and fuel consumption is high. Fish and bear paws, both of which it has.
Just as BYD Qin Plus DM-i, Song Plus DM-i and a series of super hybrid models entered the market, they strongly dominated the top ten sales in their respective segments, which shows that the strength of DM-i cannot be underestimated. The only hope that the new car can have a certain range of downward exploration when the price is officially announced, which is more worthwhile for the majority of consumers.
However, it should be clear that BYD's super hybrid DM-i is not once and for all. Don't forget, such as other domestic head independent brands, models equipped with hybrid technology have been launched one after another, when it comes to the high-end MPV camp, the competition faced by Denza MPV is also cruel.
In addition, I personally believe that since Denza wants to build a more advanced positioning brand, it often associates its fate with BYD, which is not of much benefit in the long run. On the contrary, it can move closer to Mercedes-Benz in more points of marketing, and may also make consumers have a subtle new change.