Zhang Hongshun: Create a "spiritual" steel pipe
"Scale, norms and rules are the foundation of the establishment of the factory at the beginning of the Zhengda management business, and now it is also the core competitiveness of the enterprise. Without a large scale, it is difficult to produce scale effects, and it is difficult to make breakthroughs in management, technology and other aspects. This is the experience and practical understanding of Zhang Hongshun, chairman and president of CP Pipe Group Co., Ltd., who has been an enterprise for nearly 20 years.
In August 2005, Zhang Hongshun founded Zhengda Pipe Group, which has been widely recognized by all walks of life for its unique management innovation concept and outstanding performance. At present, Zhengda Pipe has developed into a large-scale modern comprehensive enterprise dominated by the manufacturing and sales of high-frequency welded pipes, hot-dip galvanized pipes, spiral welded pipes, rectangular pipes and steel-plastic composite pipes, integrating science, industry and trade, and has successively won the honors of China's top 500 manufacturing enterprises, China's top 500 private enterprises, national high-tech enterprises, national contract-abiding and trustworthy enterprises, national integration of industrialization and industrialization management system implementation enterprises, national green factories, and national intellectual property advantage enterprises.
Zhang Hongshun was interviewed.
Guided by the new development concept, we have the courage to innovate
"In the final analysis, the development of enterprises depends on brand power, and the core of brand power is the product, and the competitiveness of the product in the market is either to create a new market, new demand, or to be the leading position in the industry. Zhang Hongshun said that if an enterprise wants to survive, it must create value for customers and drive development through innovation.
Under the leadership of Zhang Hongshun, the company is guided by the new development concept, comprehensively implements standardized management, adheres to improvement and innovation, takes improving the level of production process automation and production process standardization, improving product quality and strengthening brand building as the key measures to continue to maintain the industry's leading position, and takes the construction of corporate culture and advanced productivity as the starting point to strengthen the muscles and bones to achieve high-quality development.
In order to enhance its technical strength, the company absorbs professional talents, and has established a "production-university-research" cooperative relationship with scientific research institutions and colleges and universities, and has been approved to establish Hebei Welded Steel Pipe Industry Technology Research Institute, Hebei Industrial Enterprise R&D Institution, Handan Welded Steel Pipe Engineering Technology Research Center, CNAS National Certification Laboratory, etc.
At the same time, the company actively carries out R&D and innovation of production technology and new products, has published a number of professional papers in domestic mainstream journals, developed and applied for more than 100 patents, and a number of core technologies have filled the gaps in the industry and solved key technical problems in the production process. Among them, in the research on the basic theory and cracking mechanism of automotive lightweight intelligent flexible welded pipe roll forming, he participated in and overcame the technical problems of the R angle cracking industry in the Hebei Provincial Central Guidance Local Science and Technology Development Fund Project - Automobile Lightweight Intelligent Flexible Welded Pipe Roll Forming, and made outstanding contributions to promoting the transformation and upgrading of enterprises and green development.
"The company is implementing lean management, taking the lead in developing AI visual recognition systems in quality control management, and the weld online inspection system has applied for a national patent, which is also our 161st national patent. In the face of the current economic situation, Zhang Hongshun is based on the actual production and takes root in the front line of scientific research. "In the next step, we must seize the opportunity to carry out scientific and technological innovation based on the existing industries, open up a new track around the new quality of productivity, enhance new kinetic energy, and store energy for the sustained, high-quality and healthy development of the enterprise. ”
Take "positive" as the cultural guide to achieve development
In the factory area, trucks full of steel pipes are preparing to be sent to various places. "To achieve a leading position in the industry, the most effective way is lean management and fine management. Grasp the cost, grasp the actual effect, grasp the increase in income, efficiency and consumption reduction, etc., optimize the production and operation of various production indicators to strengthen the muscles and bones, and strengthen themselves. Zhang Hongshun said.
In the early days of the establishment of the factory, Zhang Hongshun put forward the enterprise spirit of "being a decent person and doing a great cause", as well as the management concept of "Confucianism treats people, and the Legalist governs the factory", adheres to the development mission of "taking the revitalization of national industry as its own responsibility and building a spiritual steel pipe", establishes a complete corporate culture management system, and forms a unique corporate culture.
Under the leadership of the "positive" culture, the company regards quality as the life of the enterprise, respects the quality concept of "scientific control and the attitude of excellence is the guarantee of quality", and makes every effort to do a good job in the "quality lifeline".
In order to meet the market demand, the company has successively developed more than 30 categories such as fire special pipes, gas pipes, steel-plastic composite pipes, climbing frame pipes, coil buckle pipes, sporting goods pipes, etc., and its independent innovation ability has been continuously enhanced. With the construction of the dual system of "five-star quality control" and "five-star service" as the starting point, we strive to build a brand image of CP in the new era, vigorously develop overseas markets, and export products to more than 100 countries and regions around the world.
As the vice chairman of the Cold Bending Branch of China Steel Structure Association and the executive vice president of the Welded Pipe Branch of China Metal Materials Circulation Association, Zhang Hongshun has participated in the revision and approval of a number of national standards, industry and group standards. He adheres to the original intention of "making a good steel pipe and building a good reputation", so that Zhengda Pipe's own brand "Rainbow" has won the China Famous Trademark, and the series of steel pipe products have achieved industry leadership, with sales exceeding 10 billion yuan, becoming a model of leapfrog development in the industry.
Participate in public welfare with the code of conduct
As a responsible and responsible entrepreneur, Zhang Hongshun takes "committed to development and dedication to society" as the development concept, personally fulfills the responsibility of serving the country as an enterprise, consciously fulfills the social responsibility and mission of the enterprise with a high sense of social responsibility and mission, and creates the company's "patriotic support for the army" and "donation to education" and other social welfare brands, which are widely praised by all walks of life.
In order to help students with difficult families complete their studies, since 2016, the company has carried out the "Plum Blossom Student Aid Action" on a regular basis to subsidize poor students to start their careers. Up to now, it has sponsored more than 1,000 poor high school students and college students.
On May 30, 2019, the company signed the "Strategic Framework Agreement on the Employment of Veterans" with the Handan Veterans Affairs Bureau, established the "Veterans Employment Base", carried out the "double support" work on a regular basis, and received and placed more than 2,700 demobilized cadres, retired soldiers and their families. Under the same conditions, the company will give priority to the employment of veterans, military families, and conscripts, set up a "special fund for supporting the army and preferential families", and donate 1.5 million yuan to the city and county "Care for Veterans Fund" to reward and care for outstanding soldiers who protect their families and defend the country.
"Private enterprises should firmly seize the opportunity of high-quality development of the manufacturing industry, abide by the original mission of revitalizing the national industry, and contribute to the country. Over the years, Zhang Hongshun has carried out activities such as donating money for education, patriotism and supporting the army on a regular basis, vigorously promoting traditional Chinese virtues, and continuously transmitting positive energy for the construction of a harmonious society.
Handan News Media Center reporter Li Xuan