The "May Day" holiday is approaching, and many travel platforms have entered the peak booking period. According to the data, domestic long-term travel orders account for more than half, and the tourism market in third- and fourth-tier cities is outstanding.
From the overall booking situation, Beijing, Shanghai, Chongqing, Hangzhou, Chengdu, Nanjing, Xi'an, Wuhan, Guangzhou, and Changsha are popular tourist destinations during the May Day holiday.
The number of holiday trips and per capita spending are expected to be higher than in 2019
According to the China Tourism Academy, many concerts, music festivals and film and television drama filming locations will become the vane of "May Day" tourism consumption, bringing fire to many destination "potential stocks". At the same time, major museums and theme parks in China will usher in a peak of passenger flow. In-depth experience games such as parent-child tours, cultural tours, and food tours are a new form for tourists to start holiday travel.
Dai Bin, President of China Tourism Academy: We expect that this year's "May Day" holiday, both the number of tourists and the consumption of tourism will be higher than in 2019. The growth rate of per capita travel consumption will be higher than the growth rate of the number of travelers, which means that not only more people go out, but also spend more, which is the overall market trend.
The inbound and outbound tourism market is on the rise
Inbound and outbound tourism is showing vigorous vitality. The China Tourism Academy predicts that the number of outbound tourists will reach 130 million in 2024, and this year's "May Day" will usher in an outbound boom. Judging from the visa data, the popular outbound travel countries on May Day are: Japan, South Korea, Australia, Vietnam, Canada, New Zealand, etc. The source places for tourists with a large number of visas are Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou and other cities.
The inbound tourism market is also continuing to heat up, with data showing that inbound travel bookings for the May Day holiday increased by 130% year-on-year, with inbound tourists mainly coming from Malaysia, Thailand, the United Kingdom, Russia, France and other countries.
Tourist destinations in the county have become hot spots for bookings
During this year's May Day holiday, data shows that "micro-vacation" and "micro-travel" are on the rise, and more tourists are willing to travel to small cities.
According to data from online travel platforms, during this year's May Day holiday, hotel bookings in the county market increased by 68% year-on-year, and scenic spot ticket bookings increased by 151% year-on-year. Baoshan, Huaihua, Chifeng, Hotan, Heze and other cities with regional airports have seen a significant year-on-year increase in air ticket bookings, most of which exceed 50%. Pingtan in Fujian, Yangshuo in Guangxi, Anji in Zhejiang, Wuyuan in Jiangxi, Zhengding in Hebei, Shangri-La in Yunnan, and Dunhuang in Gansu are popular county tourist destinations.
Chen Linan, a researcher at an online platform tourism research institute: While these county-level tourist destinations attract foreign tourists, local residents' tourism consumption is also growing rapidly. During the May Day holiday, travel bookings in fourth-tier cities and below increased by 140% year-on-year, significantly higher than those in first- and second-tier cities.
Ms. Wang from Jiangxi began to plan her itinerary for the May Day holiday in early April, and after many comparisons, she still chose to go to the nearby Jingdezhen for a "ceramics" trip. She believes that compared with popular tourist cities, small cities can now have a different holiday experience from food to culture, from natural landscapes to cultural customs.
Jiangxi citizens: I have read a lot of travel guides, and choosing to travel in small cities can not only avoid crowds, but also allow you to experience the local life and culture more deeply.
In Zunyi, Guizhou, the tea picking tour integrating agriculture and tourism will become a new highlight. A series of activities such as tea art performances, tea picking competitions, and tea culture collection arranged by the local area are splendid, attracting many tea lovers to turn into tourists, taste tea rhyme, appreciate tea art, discuss tea ceremony, and play tea tourism.
The proportion of families renting cars for self-driving has increased significantly
According to the data of various car rental platforms, in the upcoming "May Day" holiday, family travel accounted for 45%, and the booking models were mainly SUVs and commercial vehicles, and the number of RV bookings increased nearly 7 times year-on-year.
During the "May Day" period, domestic car rental self-driving orders increased by 40% year-on-year, and car rental orders in Hangzhou, Qingdao, Nanjing, Shanghai and other cities grew rapidly, and the rental rate of this year's "May Day" holiday is expected to reach more than 90%.
Northwest and Southwest routes are hotly booked, such as Xining and Urumqi, Yinchuan, Lanzhou, Lhasa and other cities, as well as cities with comfortable climate and convenient transportation resources, such as Qingdao, Weihai, Yichang, Huangshan, Hangzhou, Nanjing, etc., which are popular among tourists. At present, there are high bookings for cost-effective economy cars, spacious SUV models, and seven-seater models that are suitable for families or groups of people.
Li Songshi, general manager of the Beijing branch of a car rental platform: The rental period is still more than 4 to 7 days, and a large number of orders may come in in the first two or three days of the holiday, so it is recommended that you plan your itinerary in advance.
CCTV news client