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The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?

Affected by the concept of green sustainable development, double carbon policy and other factors, the field of new energy vehicles continues to develop rapidly, its ultra-high cost performance and considerable fuel economy attract the majority of consumers, and the competition in the new energy vehicle market is becoming more and more fierce, even traditional high-end brands such as BBA have also begun a comprehensive transformation, but the first advantage of domestic brands cannot be ignored.

Taking Weilai as an example, in the previously announced list of luxury brand transaction prices, Weilai followed Porsche, Land Rover and Mercedes-Benz with an average transaction price of 426,300, ranking in the top three of the sales list of new car-making forces, and its product strength can fully compete with traditional luxury brands. Take NIO ET7, BMW 5 Series, Mercedes-Benz E-Class as examples to see how strong the independent brand NIO really is.

The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?

One look at the appearance: more avant-garde

In terms of appearance, Weilai ET7 borrows a lot of ET Preview concept car design elements, the overall line stretches smoothly, the split headlights and body contour are highly aligned, so that the front of the car looks more exquisite, and the whole series is equipped with LED light source, automatic headlights, adaptive far and near light and steering auxiliary lights, avant-garde and full of technology. The Mercedes-Benz E-Class is a typical traditional luxury car, the overall bias is biased towards business style, and the exterior design of the BMW 5 Series is more sporty. In general, the styles of the three are completely different, but the BMW 5 Series and Mercedes-Benz E-Class are too classic and traditional, and do not have the avant-garde fashion sense of the NEW ERA of THE NIO ET7.

The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?
The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?

Second look at the interior: intelligent technology is the key

In terms of interior, Weilai ET7 takes the simple home route, Nappa leather and rattan wood trim design is very clever, creating a light luxury texture, 12.8-inch central control screen, 10.2-inch HDR digital instrument, rear 6.6-inch HDR multi-function control screen, HUD enhanced head-up display system and the application of high-performance AR and VR equipment, the sense of technology is pulled full in minutes, and the Pressure Mercedes-Benz E-Class and BMW 5 Series are pressed. The interior design of the BMW 5 Series and Mercedes-Benz E-Class is very outstanding in the traditional fuel vehicles, but it is still too decent and lacks some youthful temperament.

The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?
The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?

Three looks at comfort: the size of the space is very important

In terms of space, the three models are positioned as medium and large cars, the body size has its own advantages, its NIO ET7 width, length is the best, length, width and height are 5101/1987/1509mm, wheelbase is 3060mm. Because THE NIO ET7 is a pure electric model with a fully flat rear floor, there are inherent advantages in terms of space, and the rear space is very surplus, which can accommodate three passengers and will not feel crowded. The Mercedes-Benz E-Class and BMW 5 Series have a high bulge in the middle of the rear floor, which will naturally affect the riding experience.

The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?
The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?
The sky has changed! Why can independent brands surpass foreign brands in the pure electricity market?

In general, the NIO ET7 is more able to meet the needs of modern users, whether it is the appearance of "suit thugs" or the creative interior. So, with 500,000 in hand, will you choose the independent high-end pure electric model Nio LAI ET7, or the traditional luxury car Mercedes-Benz E-Class, BMW 5 Series? Everyone is welcome to express their views.

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