At present, a new generation of Genesis G80 luxury medium and large sedan was officially launched, this model in the initial warm-up stage of the market, the overall positioning is very clear, is a competition, BMW 5 series such a mainstream luxury medium and large sedan model, the overall price level of this model, positioning and product positioning is also the same, Matched with a 2.5T turbocharged power system, providing rear-wheel drive and four-wheel drive chassis power drive to match the four-wheel drive version of this model, the price level is positioned at 456,800, the overall price level is still very high, and this model is not the right time to come, because of the current domestic market oil and electricity competition and the emergence of new energy models, even if it is a traditional mainstream first-line luxury brand such as BMW 5 Series, the overall pressure is very large, and it is difficult for a niche brand like Genesis to launch such a model with a very high price level.
Genesis G80
The overall product power of the body is very sufficient, and the appearance also has a sense of luxury and a young and sporty aura, but in the current domestic market, the overall development of mainstream series models is very difficult, including the same level as the BMW 5 Series. models, so it is very difficult for this new generation of Genesis niche series models to develop with their current brand influence and product power.
At present, the domestic market of 500,000 level luxury series models, there are a large number of new energy series models, the overall size is larger, the level is higher, and the configuration function is more abundant, although the overall interior function configuration and comfort performance of Genesis, including workmanship materials are also very strong, but compared with the same price level of new energy models there is still a big gap.
However, from the perspective of fuel models, the overall product power of this model is still very sufficient, as a luxury sedan provides a four-wheel drive system, so that the overall driving feeling and power performance of the model are guaranteed, so in the fuel series models, this Genesis medium and large luxury sedan is still very competitive.