In addition to BYD, Chery, Changan, Geely, and GAC E-An also soared in March.
In March this year, the domestic new energy vehicle market continued to maintain a high-speed growth trend. According to the data of the Federation of Passenger Vehicles, the retail sales of the domestic new energy passenger car market reached 445,000 units in March 2022, an increase of 137.6% year-on-year and 63.1% from February. From January to March this year, the cumulative retail sales of the domestic new energy passenger car market were 1.070 million units, an increase of 146.6% year-on-year.
Despite the great impact of the epidemic, the sales of new energy vehicles in March still soared, ranking in the top three is still BYD, Tesla and SAIC-GM-Wuling, while the growth of traditional mainstream car companies is the highlight, of which independent brands are the absolute protagonists, and new car-making forces have begun to enter a bottleneck period. This shows that after high-end early adopters and low-end attempts, mainstream user groups began to accept trams.
Independent brand traditional car companies are making efforts, but BYD is still the hegemon
In terms of sales, BYD is still the hegemon of the new energy field, with sales reaching 103,229 units in March, an increase of 334% year-on-year, and a market share of 23.2%.
Saic-GM-Wuling also sold 46,791 units in March, with sales reaching 46,791 units in March, up 40.7% year-on-year and a market share of 10.5%.
The introduction of attention is that mainstream independent brands have begun to make all-round efforts in new energy, and the five major car companies of Chery, GAC Aegean, Changan, Great Wall and Geely have gone hand in hand, basically soaring.
However, the grade of the product is still different, Chery and Changan mainly rely on low-cost cars, the benchmark is Wuling, while GAC E-An and Geely Geometry are 100,000-200,000 mainstream household models.
The new forces of car-making have entered a bottleneck period, and Xiaopeng Automobile is thriving
In terms of new car-making forces, Xiaopeng Automobile sprang up, selling 15,414 units in March, an increase of 202.1% year-on-year. Weilai and Ideal failed to enter the top ten, but sales were still relatively stable at about 10,000 vehicles.
Weilai's sales in March were 9985 vehicles, ideally 11,034 vehicles, and considering that the products of both brands are more than 300,000, especially Weilai is more expensive, so the results are still good.
However, from the perspective of long-term development, Weilai must rapidly increase sales, on the one hand, to improve its competitiveness through a new generation of products, the rollout of the car product line is critical, and on the other hand, it drives sales through the second brand. Weilai is also doing this, the direction is right, the key is to see the market feedback. The ideal requires rapid expansion of the product line, after all, it is an extender that can burn oil, and it is easier to promote.
In addition, Nezha and the leader of the new car-making forces have also kept up with the team, Nezha's sales volume has exceeded 12,000, and zero running has exceeded 10,000, of course, the product force is far less than "Wei Xiaoli". Unfortunately, Weima, which started well, has fallen behind.
Tesla's performance remains stable, and Volkswagen is starting to get on track
In terms of foreign brands, Tesla's performance remained stable, with sales of 65,754 units in March, an increase of 85.3% year-on-year, and a market share of 14.8%. Of course, Tesla's centralized delivery of the Chinese market in March has increased sales, but the product price is high, the premium is high, and the profitability is crushing, so the advantage is very significant. With the increase in production capacity of the German factory, sales in the Chinese market will reach a new height.
In the field of new energy vehicles, the traditional mainstream joint venture brands have performed generally, although they have also been laid out in products, but their competitiveness is insufficient, and the best performance is Volkswagen. In March, FAW-Volkswagen sold 7230 vehicles and SAIC Volkswagen 6543 vehicles, if the merger results are also good, and Volkswagen's electric vehicles are still much more expensive than their own brands.
Of course, other joint venture brands are also making efforts, such as Honda's pure electric e:N brand landing in China this year, which are Gaqi Honda's e:NP series and Dongfeng Honda's e:NS series, as well as Toyota and Nissan have also made new moves, competing for China's new energy vehicle dividends, and the next competition will be more intense.
Three driver views:
In the new energy vehicle market, independent brands, whether pure electricity or hybrid, have a number of powerful enterprises, in addition to Tesla has a strong competitiveness, it does form a certain advantage for mainstream joint venture brands.
Of course, this is only the beginning, with the mainstream joint venture brand force, the competition will become fierce, if the joint venture brand can come up with the mainstream level of the market products, and the price is moderate, the advantages of the brand will appear, such as volkswagen's ID. series is a typical case.
Therefore, in addition to continuing to exert efforts in pure electricity and hybrid technology, independent brands must also keep up with the frontiers of science and technology in terms of intelligence, maintain the leading advantages, and make "curve overtaking" from a slogan to a reality.