As the saying goes, know yourself and know the other, and never lose a battle. Many times we understand different car brand cultures and existing positions and influences, and we can also help ourselves to make better choices. For example, according to the brand culture, the brand focuses on the field to choose products that are more suitable for their own preferences. You can also decide what to focus on when buying a car based on the existing status and influence of the brand, as well as the actual measurement feedback of the owner. Plan ahead and avoid losses.
For example, when buying a Buick, we have to talk about discounts.
Buick brand in the field of household cars has always belonged to the best-selling category, the architecture layout is relatively perfect, there have been many classic products, such as Kaiyue / Yinglang / Regal / Encore / GL8, etc., the implementation of cars / SUVs and MPV field, there are corresponding representative models.
However, in the development of recent years, it is obvious that Buick, which does not seek breakthroughs and changes, gradually cannot keep up with the ever-changing consumer demand, and the sense of existence is getting lower and lower, and Buick is also abandoning its martial arts at this time, replacing the championship-winning Yinglang with a full three-cylinder engine, and sales have directly fallen to the bottom.
Buick, which is difficult to find a breakthrough point in a short period of time, can only focus on the short-term way to achieve quick results, that is, to reduce prices. For a time, a 100,000-level family car can give a drop of nearly 50,000, which is indeed unprecedented and rare. Fortunately, with the strategy of restarting the four cylinders, the effect is also very significant, at least to maintain the existing heat and sales, Regal / Encore have also embarked on this road of no return.
Understanding the current status and situation of the Buick brand, it is also better to facilitate the areas we focus on when buying a car, that is, buying Buick models, we must not forget to talk about discounts, and the strength cannot be low.
For example, when buying Land Rover, we must pay special attention to the quality assurance policy.
If buying a Buick to talk about preferential treatment is to protect their invisible rights, then buying Land Rover to talk about warranty is to ensure that you use the car more worry-free and lose less.
In any way, Land Rover's life is not good now.
Judging from the sales data, the best-selling Land Rover found that the Sport edition only sold 1091 units in February, and the Aurora sold 851 units per month, and the price limit of the remaining models will not be the brand's volume model. Compared with Mercedes-Benz BMW and Audi, in the high-end luxury SUV camp, Land Rover specializing in the field of SUVs is even less influential than domestic high-end. The NIO ES6 sold 3309 units in June, ranking sixth, the ideal ONE sold 8414 units per month, ranking fifth, and bmw X3 is a sales level, while Land Rover did not have a model on the list.
From the word of mouth level, Land Rover not to mention, no matter what car you look at, whether you can afford to buy Land Rover, you can step on a Land Rover, which is the current chain of contempt in the car market. It also witnessed the status of Land Rover, mainly because of the drag on quality, not that the luxurious texture and grade sense were not enough, but the quality control quality was not good, there were many small problems, and the failure rate was high, so that people turned to the embrace of other models.
If Land Rover can take advantage of its strengths and avoid its weaknesses, implement the cost-effective route, and give big discounts, it can also strengthen quality, such as extending the warranty and making consumers more secure in the process of using the car, will it be able to stimulate sales growth and regain the hearts of consumers?
Land Rover also took this into account, at least gave an extension of the warranty service, but it is necessary to charge, from the vehicle warranty of 3 years / 100,000 kilometers, to the vehicle 4 years / 130,000 kilometers, and then to 5 years / 160,000 kilometers, there are different charging standards, if you buy Land Rover, you can talk about the warranty policy to extend the service, save a lot of money in minutes.
When you buy a Toyota, what do you talk about?
In fact, there is really nothing to say about buying a Toyota, because when you don't know what car to buy, you can't always go wrong to buy a Toyota.
This is the charm of Toyota, choosing it may not be too much of a surprise, but it will definitely not pit you, it has mastered whether it is tens of thousands of cars, or millions of cars, the essence of being a car - stability and reliability. Imagine that whether we buy a scooter or a luxury car, we will not disregard the performance of stability and reliability. Toyota has done just that to keep selling well.
Many people can't figure out why Toyota has such high sales, obviously the vehicle is boring, mediocre, and there is no passion and fun to drive, but it is that you feel that the soft and weak design of highlander without highlights may lose a retention rate and insurance money in a year or two, and some cars can not make a profit on it, such as overbearing. But I really responded to that sentence, and when I fell, I could accompany you to make a comeback.
Toyota's cars have a not low retention rate, which is terrible compared with competitors. This means giving the owner insurance and choice in another sense. The fault tolerance rate is high, it is really not OK, it is not a big deal to sell and then change, and the loss is not large.
Stable and reliable, less small problems, high practicality, low failure rate, not much discount, so when buying Toyota, do not rush to talk about the price, it is better to see which one has a higher retention rate, really want to talk, may talk about what to send.