As an internationally renowned luxury car brand, BMW has always had a vast market and countless fans in China.
Of course, people who buy BMW are not necessarily all because of the brand, BMW can sell well all over the world and has many advantages in itself.
But as an old luxury car brand, BMW is often criticized for being arrogant, for example, recently, it has two more incidents that make the public complain.
One of the things that people who pay attention to the car circle naturally knows is that the BMW X5, which was finally listed not long ago, has actually increased its price.
According to media surveys, BMW 4s stores in many first- and second-tier cities across the country have increased prices by 10,000 to 30,000 to pick up the car at the end of April.
Therefore, many people say that BMW is inevitably too arrogant.
But that's not all, a recent report makes people frown deeper at BMW.
According to the statistics of the car quality network, 10,436 valid complaints from car owners were accepted in March this year, a record high in the same period. Among the top ten models on the complaint list, 3 cars are owned by BMW!
According to this list, the owners who complained the most about BMW were mainly burning oil and not in line with the publicity.
Indeed, since the second half of last year, there have been owners on the Internet who have exposed the problem of serious carbon deposition caused by the burning oil of the engine.
According to incomplete statistics, this problem mainly lies in the models equipped with 2.0T B48TU engines, including the BMW 3 Series, BMW 5 Series, BMW X3, BMW X4, BMW X5 and other models produced in the past two years.
For example, in August 2020, Mr. Li of Wuhan broke the news that the BMW 325li Sport model he purchased in April suddenly alarmed that the fuel was insufficient during the driving process in July of the following year.
When he drove to the 4S shop for repairs and replaced the spark plug, he found traces of organic oil leakage on the spark plug, so he suspected that there was an oil leakage in his engine.
At that time, the 4S shop replaced the valve room cover for the vehicle, saying that there was no problem, and Mr. Li was relieved to drive home. However, in February 2022, when Mr. Li was maintaining the car, he found that only 1/4 of the standard value of the engine oil was left, and there were obvious traces of oil residue and carbon deposit on the spark plug.
In this regard, the 4S shop said that it was caused by the last replacement of the valve room cover was not cleaned, and the engine oil consumption was a normal phenomenon.
There are many similar online revelations, all pointing to the problem of BMW burning engine oil, but BMW's official response is either normal and there is no problem of burning oil, or it is related to the crankcase ventilation device shell.
Another problem that is inconsistent with "propaganda" has also been complained about a lot. Previously, BMW Automobile had vigorously promoted a new generation of human-computer interaction systems, saying that the ID7 human-computer interaction system has many selling points such as intelligence and remote automatic vehicle upgrades.
But some owners of the 2020 BMW 5 Series, the 2020 630i and the 2020-2021 X3 broke the news after buying the car that their cars are not smart.
In this regard, BMW's official response is that at present, only some models of ID7 support remote software upgrade services. Some BMW digital products and services are subject to vehicle configuration.
Whether it is burning oil or "not in line with the propaganda", bmw's response to these two questions has obviously not satisfied the majority of complainants.
However, the data shows that BMW will deliver 846,200 new cars in China in 2021, accounting for 30% of its total global sales, and once again push other luxury brands to top the sales volume of China's luxury car market.
Write at the end:
As a luxury car brand with a huge market in China, BMW's sales have been good. But recently, whether it is a price increase or burning oil, etc., consumers have felt its arrogance.
Is it possible that for luxury brands, as long as there are enough fans, the problem has not yet reached a particularly serious situation, can it continue to be arrogant?
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