According to the statistics of the terminal retail data of China Automobile Center, in the domestic high-end pure electric passenger car market of more than 300,000 in March, WEILAI ranked second in the list with a monthly sales volume of 9829 units, surpassing luxury brands such as BMW, Mercedes-Benz and Gaohe, and its sales volume was second only to Tesla.
From the list data, Tesla won the first place in the list with great advantages, the monthly sales of 39353 units, this data is indeed difficult for other brands to reach; the domestic new force Weilai with 9829 units of sales data, ranked second in the list, this achievement can also be remarkable, Mercedes-Benz, BMW, Audi three brands of March tram sales total of 4438 units, the total sales volume is less than half of Weilai; and from the price data released by Weilai, the average transaction price of Weilai in March is more than 400,000, surpassing BMW Audi.
In contrast, the average transaction price of Mercedes-Benz recently is about 500,000, ranking first in BBA, BMW is about 420,000, and Audi has an average transaction price of about 360,000 yuan. Compared with the BBA, the average transaction price of NIO reached 443,500, surpassing BMW and Audi. Even if the calculation of the nearly 200,000 vehicles delivered by Weilai is above 400,000 yuan, it is not difficult to see that Weilai has gained a foothold in the first-line luxury new energy market.
At present, NIO has a total of four models on sale, of which the ET7, which was born from the second-generation technology platform NT2, was delivered at the end of March. In addition to ET7, NIO will also deliver 2 new NT2 platform cars this year, including THE ET5 and the upcoming official release of the first NT2 platform SUV model ES7 in the third quarter of this year, when NIO's product matrix will also be more abundant and the brand competitiveness will be stronger.