Recently, the first quarter of 2022 automobile sales data released, despite the supply chain tension and other multiple factors, the retail sales of new energy vehicles still showed a strong growth momentum, the first quarter of retail sales of 1.07 million vehicles, an increase of 146.6% year-on-year, march new energy sales increased by 137.6% year-on-year. Fuel vehicles, on the other hand, showed a sluggish state, with a year-on-year decline of 4.5% in the first quarter and a 10.5% year-on-year decline in March sales. It is worth mentioning that the penetration rate of new energy in March has reached 28.2%, of which the penetration rate of independent brand new energy vehicles has reached 46%, and the penetration rate of luxury new energy vehicles has reached 32%, which shows that consumers' recognition of new energy models is increasing.
Sales of new energy vehicle companies soared
Let's take a closer look at the March data of each new energy brand, the top five new cars have achieved year-on-year growth, and Xiaopeng Automobile delivered 15,414 vehicles in March, an increase of 148% month-on-month and 202% year-on-year. NIO's sales volume was 9,985 units, up 37.6% year-on-year and 62.9% sequentially. Ideal delivered 11,034 units, up 125.2% year-on-year and 31.13% sequentially. Zero run, Nezha march sales also exceeded 10,000 vehicles.
The penetration rate of the high-end market has increased significantly
At present, the domestic new energy vehicle sales structure has been polarized, from the perspective of product structure, the single-month penetration rate of low-end electric vehicles and high-end electric vehicles in the mainland is higher, the representative of low-end electric vehicles is Wuling Hongguang MINIEV, and the representative of high-end electric vehicles is Weilai. In other words, at present, new energy vehicles are mainly concentrated in independent brands and low-end and high-end models.
We focus on the high-end market, thanks to the excellent product strength plus Weilai's perfect energy system and service system, in March more than 300,000 high-end pure tram passenger market, Weilai with a monthly sales volume of 9829 units ranked second in the list, surpassing BMW, Mercedes-Benz and Gaohe and other luxury brands, and Weilai maintained a high volume and price trend, the average price in March and the first quarter are more than 400,000.
The rapid increase in the penetration rate of new energy vehicles means that new energy models have become the engine driving the growth of the overall automobile market, and with the introduction of more and more new products in the future, the competition in the new energy market will become more and more fierce, how will the market develop in the future? Let's wait and see.