On April 12, the Association released the latest sales data of the domestic automobile market. From the data point of view, the domestic narrow passenger car market sales in March were 1.579 million units, down 10.5% year-on-year and 25.6% month-on-month. Among them, the sales volume of the highest sales car market in the segment was 765,000 units, down 12% year-on-year and 27.1% month-on-month, getting rid of the situation of a sharp decline in February. At the same time, in terms of model sales, the sales of each model have ushered in a significant month-on-month increase, and the new energy models represented by Wuling Hongguang MINIEV and BYD Qin have continued to exert their strength and occupy the top position of the sales list.
After the traditional sales off-season in February, the domestic auto market ushered in a significant month-on-month increase in March, with sales of 1.579 million units up 329,000 units from February, up 25.6% month-on-month, but down 10.5% from March last year. Looking closely at the best-selling car market, sales in March were 765,000 units, an increase of 27.1% month-on-month that exceeded the growth rate of the entire market. At the same time, in terms of sales of various models, each new energy model performed strongly, and 3 of the top 4 models sold were new energy models.
Sales of each model increased month-on-month
In March, the sales volume of the entire car market increased by 27.1% month-on-month, and the hot-selling cars also ushered in a significant increase from the previous month. Compared with Xuanyi, which sold 28,519 vehicles in February, hongguang MINIEV won the first place with a sales performance of 41,980 vehicles in March, and the threshold for sales was directly increased by 13,000 units. At the same time, Xuanyi's own sales in March also reached 30,240 vehicles, an increase of 1,721 vehicles from the previous month. In addition, Changan Yidong, which ranked at the end of the top 15 sales list with 9784 vehicles in February, also made significant efforts in March, jumping directly to the seventh place in the list with sales of 20353 vehicles, achieving a double increase in sales year-on-year and month-on-month.
While many models have improved in terms of sequential sales and rankings, there are also models that are not so outstanding. Taking Sagittarius, the new Yinglang and the new Bora as an example, the sales of the three models fell by more than 50% year-on-year, and the new Bora reached 67.8%, which was the largest year-on-year decline in the entire list. In addition, Corolla sales decreased by 121 units sequentially in February to 15,474 units in March.
In addition, as the best-selling mid-size sedan in February, the Camry remained strong in March, ranking fifth on the list with sales of 22,518 units, but the title of best-selling midsize sedan was snatched away by the Tesla Model 3, which returned to the list, with sales of 26,024 units. It is worth mentioning that the only luxury brand model that entered the car sales list in March was the Mercedes-Benz E-Class, with sales of 12,797 units, and the BMW 3 Series, which was still on the list in February, has disappeared.
New energy models occupy the top of the list
In February, each new energy model showed good strength, and in March, the new energy model continued to exert force, and three of the top four models in sales were new energy models, occupying the top position of the list. Among them, Hongguang MINIEV successfully won the top spot with 41,980 units, an increase of 42.7% year-on-year, and the gap of more than 10,000 vehicles with the second place Xuanyi was widened. In addition, the Tesla Model 3, which disappeared in February, also returned to the list in March, ranking third with sales of 26,024 units. The Model 3 was able to make a strong comeback in March, mainly because Tesla shifted the focus of delivery from overseas markets back to the Chinese market. In addition, BYD Qin achieved a year-on-year surge of 438.8%, ranking fourth after Tesla Model 3 with sales of 24,791 units.
Why is new energy getting stronger?
In the view of "Car One Circle": from the perspective of the entire Car Market in March, the vast majority of models have ushered in a month-on-month increase in sales, although the overall market is still in a state of year-on-year decline, but under the influence of the epidemic, chip shortage and other issues, such performance is already worthy of recognition. As the highlight of the car market in March, the reason why each new energy model can dominate the top of the March car sales list is that on the one hand, the acceptance of new energy models by domestic consumers has gradually improved, and new energy models have become the first choice for many consumers, especially young consumers. On the other hand, after the new energy market experienced a wave of price increases at the beginning of the year, many consumers preemptively ordered cars before the official price increase of vehicles, and car companies also began to concentrate on delivery in March to help fly sales.