The shareholder wind of new energy is becoming more and more fierce, the recognition of consumers for new energy vehicles has gradually risen, the sales performance of the market has been strong, of course, the competition in the market has become more and more fierce, and even a little "arms race" feeling, a little careless will lag behind a very far position, thus being eliminated.
For all car companies that want to run on the track of new energy, in addition to a beautiful enough design and fully armed configuration, they also need pioneer technology to "gild" their products. The intelligent driving assistance system has become the main stage for the scientific and technological performance of various car companies, but there are still many problems with the intelligent driving assistance system.
Xiaopeng P7 high-speed open assisted driving and then have a car accident
Recently, a Xiaopeng car owner in Yueyang, Hunan Province, broke out, after driving the Xiaopeng P7 highway to open the intelligent auxiliary driving for more than ten kilometers, suddenly encountered a car that overturned on the road, without any alarm or any sign of slowing down, the car crashed straight up.
Later, Xiaopeng responded: "After investigation, on March 13, the owner of the car, Mr. Deng, drove the Xiaopeng P7 in the local highway section and collided with the overturned vehicle parked in front of him, and the accident did not cause injury." After the accident, through the background collision monitoring, our customer service staff called the customer for the first time to inquire about the situation and give assistance and guidance. The preliminary judgment is that the owner did not maintain the observation of the environment in front of the vehicle and take over the vehicle in time during the process of making the ACC + LCC (Adaptive Cruise & Lane CenterIng Function). After the investigation and judgment of the local traffic police department, the conclusion is also in line with the above situation."
The accident has once again pushed the intelligent driver assistance system to the cusp of the storm, of course, the accident of the intelligent auxiliary driving system is not once or twice, each time it is to throw the pot at each other. Then, the frequent occurrence of incidents that cause consumers and car companies to throw pots at each other today is ultimately an unequal difference in information cognition on intelligent assisted driving.
Does intelligent assisted driving treat consumers like guinea pigs or does it really make sense?
Intelligent assisted driving system at present, I personally think that the actual value to the user is still not, whether it is Tesla NOA, Xiaopeng NGP, Weilai NOP and ideal NOA and other more advanced intelligent auxiliary driving systems, for complex road conditions, the situation of the road is basically very significant in safety hidden dangers, can only be maintained for a certain period of time under specific working conditions of intelligent assisted driving.
The existence of intelligent driver assistance systems has two meanings for consumers: 1. Being able to blow a blow to friends and relatives about having an intelligent driver assistance system on their own cars is a powerful talking point. 2, in a specific road environment, a specific road conditions, it is indeed possible to make the driver more convenient to a certain extent, but for the general user such a proportion is very small.
Intelligent assisted driving is of great significance to car companies, first of all, this is a very effective configuration for their own products "gilded", which can attract the attention of many consumers. Secondly, a large number of users can help test and develop imperfect driver assistance functions, otherwise Li would not dare to say: "The AEB development team of the ideal car has more than 100,000 people, and the daily research and development and verification mileage exceeds 10 million kilometers". At present, consumers drive intelligent driver assistance systems, which is to help car companies collect research and development test data. In this way, it can quickly carry out technical iteration and breakthrough, after all, the "arms race" may not survive one step later.
Of course, it is difficult to distinguish whether car companies have delivered some functions with obvious product shortcomings to consumers in order to maintain market competitiveness. At the same time, smart cars like to use OTAs to tell consumers that today's cars will continue to upgrade, but the OTA function has now been used badly and has become a special function of "wiping butt". At the same time, the OTA can decide the software experience, but the upper limit of the software experience comes from the hardware, when the lidar becomes the mainstream this year, the effect of the intelligent assistance system of vision + millimeter wave radar can never be OTA catch up with the model equipped with lidar.
At present, the intelligent driver assistance system has technical shortcomings
The reason why there is an asymmetry in the information cognition of intelligent assisted driving stems from the manufacturer's publicity packaging. At present, the intelligent driving assistance system based on vision + millimeter wave radar is indeed difficult to identify stationary objects, which is a technical shortcoming of the current intelligent auxiliary driving system.
When the intelligent driving assistance system becomes the highlight of intelligent automobile products, it will naturally be accompanied by layers of exquisite packaging for the intelligent driving assistance system, from the manufacturer's publicity and marketing to the words of the sales staff, so that the owner's cognition of intelligent assisted driving has a misunderstanding.
Even if manufacturers currently attach importance to safety issues in this regard, for ordinary consumers, it is not a simple intelligent auxiliary driving training, or an online answer like Xiaopeng's "smart driving points", it seems that such an operation is very beautiful. But for car owners, is such training a formality or is it really effective? At the same time, through the simple online answering of questions, it is obvious that it cannot really reverse the consumer's misconception that intelligent assisted driving has generated.
Write at the end
Every time there is an accident because of intelligent assisted driving, consumers blame car companies for saying that it is automatic driving, and car companies say that consumers do not concentrate on paying attention, and the behavior of throwing pots at each other is that the cognition of intelligent assisted driving systems is not equal. Therefore, in the future, it is hoped that manufacturers can meet the actual performance, reduce user expectations, and clearly inform users of the dangers they face in terms of publicity and marketing and even sales skills, so as to reduce the probability of such accidents.